Baking & Snack - June 2020 - 22

CONSUMER MYTHBUSTING

Consumers rediscovered
home cooking and comfort
foods, including sandwiches,
after schools closed and the
nuclear family reunited.
Grain Foods Foundation

could get worse, as bailouts end in the coming months.
"If you're looking at past recessions - what was the
primary cause and the duration and how GDP and unemployment were impacted - this is going to be a lot
different than anybody has ever predicted into this year,"
said Mr. Hale, who hadn't seen anything like it in his
40-plus years of monitoring trends at Nielsen and elsewhere. "We just had a game changer."
Yes, everything is different compared with 2008-09
when restaurants, hair salons and tattoo shops remained
open. Today, Ms. Miller Jones observed, the shutdown
ruined regular routines such as having a grab-and-go
breakfast sandwich in the car during the daily commute
or slipping in a better-for-you snack while shuffling kids
from one school activity to another. Convenience is no
longer the hot trend that commands a premium price.
It also broke behaviors, especially habitual ones, such
as going to the gym four days a week. Perhaps most
missed are those rewarding experiences that evaporated
on the spot, whether it's happy hour with coworkers, taking clients out on the town or dinner out with the family.
Ms. Miller Jones said people may seek comfort foods,
over-eat or even stop eating to cope with sometimes
painful changes to their lives.
"Their stress levels increase with the prospect of no
income or no job at the end of this," she noted. "This in-

22 Baking & Snack June 2020 / www.bakingbusiness.com

cludes the weariness of the daily tasks of home-schooling their children and trying to complete their own
work at home or filing for unemployment or thinking
of retooling and applying for another job. It includes the
need to do all the cooking and cleaning. The cabin fever
and lack of usual meetings with friends and outings can
wreak havoc on alcohol and food consumption. It can
lead to mindless snacking, eating too many indulgent
comfort foods and may lead to weight gain."
When shelter-in-place relents, she added, this group
might seek fad or crazy diets to try to quickly remedy the problem. Others may discover cooking, mealplanning and ways to better incorporate nutrition into
daily activities.
"They can see that food can be a fun, useful way to
cope and strengthen family bonds," she said. "Some may
see new joy in cooking and family meals."

New takes on shopping
While consumers' preferences for fresh remains strong,
most of the oft-promoted perimeter of the supermarket
took a major hit. That was especially true in the in-store
bakery where bulk bins remained empty for food safety reasons.
"What's happened this year is an anomaly that we have
never seen before," Mr. Hale said. "I wonder, when we


http://www.bakingbusiness.com

Baking & Snack - June 2020

Table of Contents for the Digital Edition of Baking & Snack - June 2020

Baking & Snack - June 2020 - 1
Baking & Snack - June 2020 - 1
Baking & Snack - June 2020 - 2
Baking & Snack - June 2020 - 3
Baking & Snack - June 2020 - 4
Baking & Snack - June 2020 - 5
Baking & Snack - June 2020 - 6
Baking & Snack - June 2020 - 7
Baking & Snack - June 2020 - 8
Baking & Snack - June 2020 - 9
Baking & Snack - June 2020 - 10
Baking & Snack - June 2020 - 11
Baking & Snack - June 2020 - 12
Baking & Snack - June 2020 - 13
Baking & Snack - June 2020 - 14
Baking & Snack - June 2020 - 15
Baking & Snack - June 2020 - 16
Baking & Snack - June 2020 - 17
Baking & Snack - June 2020 - 18
Baking & Snack - June 2020 - 19
Baking & Snack - June 2020 - 20
Baking & Snack - June 2020 - 21
Baking & Snack - June 2020 - 22
Baking & Snack - June 2020 - 23
Baking & Snack - June 2020 - 24
Baking & Snack - June 2020 - 25
Baking & Snack - June 2020 - 26
Baking & Snack - June 2020 - 27
Baking & Snack - June 2020 - 28
Baking & Snack - June 2020 - 29
Baking & Snack - June 2020 - 30
Baking & Snack - June 2020 - 31
Baking & Snack - June 2020 - 32
Baking & Snack - June 2020 - 33
Baking & Snack - June 2020 - 34
Baking & Snack - June 2020 - 35
Baking & Snack - June 2020 - 36
Baking & Snack - June 2020 - 37
Baking & Snack - June 2020 - 38
Baking & Snack - June 2020 - 39
Baking & Snack - June 2020 - 40
Baking & Snack - June 2020 - 41
Baking & Snack - June 2020 - 42
Baking & Snack - June 2020 - 43
Baking & Snack - June 2020 - 44
Baking & Snack - June 2020 - 45
Baking & Snack - June 2020 - 46
Baking & Snack - June 2020 - 47
Baking & Snack - June 2020 - 48
Baking & Snack - June 2020 - 49
Baking & Snack - June 2020 - 50
Baking & Snack - June 2020 - 51
Baking & Snack - June 2020 - 52
Baking & Snack - June 2020 - 53
Baking & Snack - June 2020 - 54
Baking & Snack - June 2020 - 55
Baking & Snack - June 2020 - 56
Baking & Snack - June 2020 - 57
Baking & Snack - June 2020 - 58
Baking & Snack - June 2020 - 59
Baking & Snack - June 2020 - 60
Baking & Snack - June 2020 - 61
Baking & Snack - June 2020 - 62
Baking & Snack - June 2020 - 63
Baking & Snack - June 2020 - 64
Baking & Snack - June 2020 - 65
Baking & Snack - June 2020 - 66
Baking & Snack - June 2020 - 67
Baking & Snack - June 2020 - 68
Baking & Snack - June 2020 - 69
Baking & Snack - June 2020 - 70
Baking & Snack - June 2020 - 71
Baking & Snack - June 2020 - 72
Baking & Snack - June 2020 - 73
Baking & Snack - June 2020 - 74
Baking & Snack - June 2020 - 75
Baking & Snack - June 2020 - 76
Baking & Snack - June 2020 - 77
Baking & Snack - June 2020 - 78
Baking & Snack - June 2020 - 79
Baking & Snack - June 2020 - 80
Baking & Snack - June 2020 - 81
Baking & Snack - June 2020 - 82
Baking & Snack - June 2020 - 83
Baking & Snack - June 2020 - 84
Baking & Snack - June 2020 - 85
Baking & Snack - June 2020 - 86
Baking & Snack - June 2020 - 87
Baking & Snack - June 2020 - 88
Baking & Snack - June 2020 - 89
Baking & Snack - June 2020 - 90
Baking & Snack - June 2020 - 91
Baking & Snack - June 2020 - 92
Baking & Snack - June 2020 - 93
Baking & Snack - June 2020 - 94
Baking & Snack - June 2020 - 95
Baking & Snack - June 2020 - 96
Baking & Snack - June 2020 - 97
Baking & Snack - June 2020 - 98
Baking & Snack - June 2020 - 99
Baking & Snack - June 2020 - 100
Baking & Snack - June 2020 - 101
Baking & Snack - June 2020 - 102
Baking & Snack - June 2020 - 103
Baking & Snack - June 2020 - 104
Baking & Snack - June 2020 - 105
Baking & Snack - June 2020 - 106
Baking & Snack - June 2020 - 107
Baking & Snack - June 2020 - 108
Baking & Snack - June 2020 - 109
Baking & Snack - June 2020 - 110
Baking & Snack - June 2020 - 111
Baking & Snack - June 2020 - 112
Baking & Snack - June 2020 - 113
Baking & Snack - June 2020 - 114
Baking & Snack - June 2020 - 115
Baking & Snack - June 2020 - 116
Baking & Snack - June 2020 - 117
Baking & Snack - June 2020 - 118
Baking & Snack - June 2020 - 119
Baking & Snack - June 2020 - 120
Baking & Snack - June 2020 - 121
Baking & Snack - June 2020 - 122
Baking & Snack - June 2020 - 123
Baking & Snack - June 2020 - 124
Baking & Snack - June 2020 - 125
Baking & Snack - June 2020 - 126
Baking & Snack - June 2020 - 127
Baking & Snack - June 2020 - 128
Baking & Snack - June 2020 - 129
Baking & Snack - June 2020 - 130
Baking & Snack - June 2020 - 131
Baking & Snack - June 2020 - 132
http://digitalbs.bakingbusiness.com/sosland/bs/2020_07_01
http://digitalbs.bakingbusiness.com/sosland/bs/2020_06_01
http://digitalbs.bakingbusiness.com/sosland/bs/2020_05_01
http://digitalbs.bakingbusiness.com/sosland/bs/2020_04_01
http://digitalbs.bakingbusiness.com/sosland/bs/2020_03_01
http://digitalbs.bakingbusiness.com/sosland/bs/2020_02_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_12_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_11_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_10_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_09_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_08_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_07_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_06_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_05_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_04_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_03_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_02_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_12_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_11_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_10_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_09_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_08_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_07_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_06_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_05_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_04_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_03_01
https://www.nxtbook.com/sosland/bs/2018_02_01
https://www.nxtbook.com/sosland/bs/2017_12_01
https://www.nxtbook.com/sosland/bs/2017_11_01
https://www.nxtbook.com/sosland/bs/2017_10_01
https://www.nxtbook.com/sosland/bs/2017_09_01
https://www.nxtbook.com/sosland/bs/2017_08_01
https://www.nxtbook.com/sosland/bs/2017_07_01
https://www.nxtbook.com/sosland/bs/2017_06_01
https://www.nxtbook.com/sosland/bs/2017_05_01
https://www.nxtbook.com/sosland/bs/2017_04_01
https://www.nxtbook.com/sosland/bs/2017_03_01
https://www.nxtbook.com/sosland/bs/2017_02_01
https://www.nxtbook.com/sosland/bs/2016_12_01
https://www.nxtbook.com/sosland/bs/2016_11_01
https://www.nxtbook.com/sosland/bs/2016_10_01
https://www.nxtbook.com/sosland/bs/2016_09_01
https://www.nxtbook.com/sosland/bs/2016_08_01
https://www.nxtbook.com/sosland/bs/2016_07_01
https://www.nxtbook.com/sosland/bs/2016_06_01
https://www.nxtbook.com/sosland/bs/2016_05_01
https://www.nxtbook.com/sosland/bs/2016_04_01
https://www.nxtbook.com/sosland/bs/2016_03_01
https://www.nxtbook.com/sosland/bs/2016_02_01
https://www.nxtbook.com/sosland/bs/2015_12_01
https://www.nxtbook.com/sosland/bs/2015_11_01
https://www.nxtbook.com/sosland/bs/2015_10_01
https://www.nxtbook.com/sosland/bs/2015_09_01
https://www.nxtbook.com/sosland/bs/2015_08_01
https://www.nxtbook.com/sosland/bs/2015_07_01
https://www.nxtbook.com/sosland/bs/2015_06_01
https://www.nxtbook.com/sosland/bs/2015_05_02
https://www.nxtbook.com/sosland/bs/2015_04_01
https://www.nxtbook.com/sosland/bs/2015_03_01
https://www.nxtbook.com/sosland/bs/2015_02_01
https://www.nxtbook.com/sosland/bs/2014_12_01
https://www.nxtbook.com/sosland/bs/2014_11_01
https://www.nxtbook.com/sosland/bs/2014_10_01
https://www.nxtbook.com/sosland/bs/2014_09_01
https://www.nxtbook.com/sosland/bs/2014_08_01
https://www.nxtbook.com/sosland/bs/2014_07_01
https://www.nxtbook.com/sosland/bs/2014_06_01
https://www.nxtbook.com/sosland/bs/2014_05_01
https://www.nxtbook.com/sosland/bs/2014_04_01
https://www.nxtbook.com/sosland/bs/2014_03_01
https://www.nxtbook.com/sosland/bs/2014_02_01
https://www.nxtbook.com/sosland/bs/2013_12_01
https://www.nxtbook.com/sosland/bs/2013_11_01
https://www.nxtbook.com/sosland/bs/2013_10_01
https://www.nxtbook.com/sosland/bs/2013_09_01
https://www.nxtbook.com/sosland/bs/2013_08_01
https://www.nxtbook.com/sosland/bs/2013_07_01
https://www.nxtbook.com/sosland/bs/2013_06_01
https://www.nxtbook.com/sosland/bs/2013_05_01
https://www.nxtbook.com/sosland/bs/2013_04_01
https://www.nxtbook.com/sosland/bs/2013_03_01
https://www.nxtbook.com/sosland/bs/2013_02_01
https://www.nxtbook.com/sosland/bs/2012_12_01
https://www.nxtbook.com/sosland/bs/2012_11_01
https://www.nxtbook.com/sosland/bs/2012_10_01
https://www.nxtbook.com/sosland/bs/2012_09_01
https://www.nxtbook.com/sosland/bs/2012_08_01
https://www.nxtbook.com/sosland/bs/2012_07_01
https://www.nxtbook.com/sosland/bs/2012_06_01
https://www.nxtbook.com/sosland/bs/2012_05_01
https://www.nxtbook.com/sosland/bs/2012_04_01
https://www.nxtbook.com/sosland/bs/2012_03_01
https://www.nxtbook.com/sosland/bs/2012_02_01
https://www.nxtbook.com/sosland/bs/2011_12_01
https://www.nxtbook.com/sosland/bs/2011_11_01
https://www.nxtbook.com/sosland/bs/2011_10_01
https://www.nxtbook.com/sosland/bs/2011_09_01
https://www.nxtbook.com/sosland/bs/2011_08_01
https://www.nxtbook.com/sosland/bs/2011_07_01
https://www.nxtbook.com/sosland/bs/2011_06_01
https://www.nxtbook.com/sosland/bs/2011_05_01
https://www.nxtbook.com/sosland/bs/2011_04_01
https://www.nxtbook.com/sosland/bs/2011_03_01
https://www.nxtbook.com/sosland/bs/2011_02_01
https://www.nxtbook.com/sosland/bs/2010_12_01
https://www.nxtbook.com/sosland/bs/2010_11_01
https://www.nxtbook.com/sosland/bs/2010_10_01
https://www.nxtbook.com/sosland/bs/2010_09_01
https://www.nxtbook.com/sosland/bs/2010_08_01
https://www.nxtbook.com/sosland/bs/2010_07_01
https://www.nxtbook.com/sosland/bs/2010_06_01
https://www.nxtbook.com/sosland/bs/2010_05_01
https://www.nxtbook.com/sosland/bs/2010_04_01
https://www.nxtbook.com/sosland/bs/2010_03_01
https://www.nxtbook.com/sosland/bs/2010_02_01
https://www.nxtbook.com/sosland/bs/2009_12_01
https://www.nxtbook.com/sosland/bs/2009_11_01
https://www.nxtbook.com/sosland/bs/2009_10_01
https://www.nxtbook.com/sosland/bs/2009_09_01
https://www.nxtbook.com/sosland/bs/2009_08_01
https://www.nxtbook.com/sosland/bs/2009_07_01
https://www.nxtbook.com/sosland/bs/2009_06_01
https://www.nxtbook.com/sosland/bs/2009_05_01
https://www.nxtbook.com/sosland/bs/2009_04_01
https://www.nxtbook.com/sosland/bs/2009_03_01
https://www.nxtbook.com/sosland/bs/2009_02_01
https://www.nxtbook.com/sosland/bs/2008_12_01
https://www.nxtbook.com/sosland/bs/2008_11_01
https://www.nxtbook.com/sosland/bs/2008_10_01
https://www.nxtbook.com/sosland/bs/2008_09_01
https://www.nxtbook.com/sosland/bs/2008_08_01
https://www.nxtbook.com/sosland/bs/2008_07_01
https://www.nxtbook.com/sosland/bs/2008_06_01
https://www.nxtbook.com/sosland/bs/2008_05_01
https://www.nxtbook.com/sosland/bs/2008_04_01
https://www.nxtbook.com/sosland/bs/2008_03_01
https://www.nxtbook.com/sosland/bs/2008_02_01
https://www.nxtbook.com/sosland/bs/2007_12_01
https://www.nxtbook.com/sosland/bs/2007_11_01
https://www.nxtbook.com/sosland/bs/2007_10_01
https://www.nxtbook.com/sosland/bs/2007_09_01
https://www.nxtbook.com/sosland/bs/2007_08_01
https://www.nxtbook.com/sosland/bs/2007_07_01
https://www.nxtbook.com/sosland/bs/2007_06_01
https://www.nxtbook.com/sosland/bs/2007_05_01
https://www.nxtbook.com/sosland/bs/2007_04_01
https://www.nxtbook.com/sosland/bs/2007_02_01
https://www.nxtbook.com/sosland/bs/2006_12_01
https://www.nxtbook.com/sosland/bs/2006_11_01
https://www.nxtbook.com/sosland/bs/2006_10_01
https://www.nxtbook.com/sosland/bs/2006_09_01
https://www.nxtbook.com/sosland/bs/2006_08_01
https://www.nxtbook.com/sosland/bs/2006_07_01
https://www.nxtbook.com/sosland/bs/2006_06_01
https://www.nxtbook.com/sosland/bs/2006_05_01
https://www.nxtbook.com/sosland/bs/2006_04_01
https://www.nxtbook.com/sosland/bs/2006_03_01
https://www.nxtbook.com/sosland/bs/2006_02_01
https://www.nxtbook.com/sosland/bs/2005_12_01
https://www.nxtbook.com/sosland/bs/2005_11_01
http://digitalbs.bakingbusiness.com/sosland/bs/2005_10_01
http://digitalbs.bakingbusiness.com/sosland/bs/2005_09_01
http://digitalbs.bakingbusiness.com/sosland/bs/2005_08_01
http://digitalbs.bakingbusiness.com/sosland/bs/2005_07_01
http://digitalbs.bakingbusiness.com/sosland/bs/2005_06_01
http://digitalbs.bakingbusiness.com/sosland/bs/2005_05_01
http://digitalbs.bakingbusiness.com/sosland/bs/2005_04_01
http://digitalbs.bakingbusiness.com/sosland/bs/2005_03_01
http://digitalbs.bakingbusiness.com/sosland/bs/2005_02_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_12_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_11_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_10_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_09_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_08_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_07_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_06_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_05_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_04_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_03_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_02_01
http://digitalbs.bakingbusiness.com/sosland/bs/2003_12_01
http://digitalbs.bakingbusiness.com/sosland/bs/2003_11_01
https://www.nxtbookmedia.com