Baking & Snack - May 2020 - 48

SNACKS

"ALL CORONAVIRUS HAS
DONE IS MADE THE TRENDS
THAT WERE ALREADY
REDEFINING SNACKING
EVEN MORE IMPORTANT."
Sally Lyons Wyatt, IRI

Snacks have been
flying off the shelves
since the COVID-19 was
declared a pandemic and
people stocked their
home pantries.
┬ęKenishirotie - stock.adobe.com

channel is best for them. That's because mass market
stores, value stores and club stores should also see a continued boost in sales through COVID-19. Already in
the United States, core snack sales in mass merchandisers grew 3.3% between January and March, while snack
sales in club stores grew 10.5%. Ms. Lyons Wyatt said
these channels will be big drivers of growth because of
their value propositions.

Focusing on innovation
Snack companies are taking the momentum from 2019
into the future, and that means they are innovating to
penetrate different snacking opportunities.
One of the biggest trends is toward breakfast snacks.
One recent example is the Smart Tart! from Smart Co.,
Los Angeles. The two-pack of breakfast pastries includes
16 grams of protein and 4 grams of fiber. The snacks offer
individualization because they don't come frosted. Instead,
the company suggests a variety of toppings, including peanut butter, chocolate hazelnut spread or even Greek yogurt.
Innovations in form, ingredients and flavors drove
categories like breakfast snacks to positive dollar sales
and volume growth in 2019, and refrigerated snacks
are following suit thanks to their fresh perception, Ms.
Lyons Wyatt said.
"The opportunity exists around complete snacking,
and this healthy halo that refrigeration has, it was in
both core and expanded snacks," she said.
One example is the Organic Overnight Oat Bar
from Core Foods, Los Angeles. Available in six flavors, Coconut Cashew Mango, Dark Chocolate Cherry,

48 Baking & Snack May 2020 / www.bakingbusiness.com

Lemon Poppy Seed, Peanut Butter, Chocolate Peanut
Butter and Blueberry Banana, the snacks offer the health
benefits of overnight oats in bar form. They contain no
sugar or preservatives, and they combine probiotics with
prebiotics to enhance gut health. They last in a refrigerator for about one week.
While the oat bars clearly target consumers focused on
wellness, other indulgent snacks are experiencing some of
the highest dollar sales growth totals, according to IRI.
Frito-Lay, Plano, Texas, recently launched Cheetos
Popcorn to take its famous flavors into a new snack category. The ready-to-eat popcorn is available in Cheddar
and Flamin' Hot flavors.
"We've seen the way Cheetos lovers don their red- and
orange-dusted fingers like a badge of honor, and we're always looking for ways to help them step up their snacking game," said Brandi Ray, senior director of marketing,
Frito-Lay North America. "The only way to truly take
popcorn to the next level is to add the iconic Cheetle,
the cheesy dust that will entice Cheetos fans to snack on
this popcorn all year long."
According to IRI, indulgent snacks saw a 27% increase in dollar sales between January and March. The
wellness category saw 28% increase, and permissible indulgences grew 25%.
Ms. Lyons Wyatt said balance is the key to success for
snack makers in this new world.

Spelling it out
Targeting specific consumers who crave indulgent comfort, wellness or permissible indulgence means putting


http://www.bakingbusiness.com

Baking & Snack - May 2020

Table of Contents for the Digital Edition of Baking & Snack - May 2020

Baking & Snack - May 2020 - 1
Baking & Snack - May 2020 - 1
Baking & Snack - May 2020 - 2
Baking & Snack - May 2020 - 3
Baking & Snack - May 2020 - 4
Baking & Snack - May 2020 - 5
Baking & Snack - May 2020 - 6
Baking & Snack - May 2020 - 7
Baking & Snack - May 2020 - 8
Baking & Snack - May 2020 - 9
Baking & Snack - May 2020 - 10
Baking & Snack - May 2020 - 11
Baking & Snack - May 2020 - 12
Baking & Snack - May 2020 - 13
Baking & Snack - May 2020 - 14
Baking & Snack - May 2020 - 15
Baking & Snack - May 2020 - 16
Baking & Snack - May 2020 - 17
Baking & Snack - May 2020 - 18
Baking & Snack - May 2020 - 19
Baking & Snack - May 2020 - 20
Baking & Snack - May 2020 - 21
Baking & Snack - May 2020 - 22
Baking & Snack - May 2020 - 23
Baking & Snack - May 2020 - 24
Baking & Snack - May 2020 - 25
Baking & Snack - May 2020 - 26
Baking & Snack - May 2020 - 27
Baking & Snack - May 2020 - 28
Baking & Snack - May 2020 - 29
Baking & Snack - May 2020 - 30
Baking & Snack - May 2020 - 31
Baking & Snack - May 2020 - 32
Baking & Snack - May 2020 - 33
Baking & Snack - May 2020 - 34
Baking & Snack - May 2020 - 35
Baking & Snack - May 2020 - 36
Baking & Snack - May 2020 - 37
Baking & Snack - May 2020 - 38
Baking & Snack - May 2020 - 39
Baking & Snack - May 2020 - 40
Baking & Snack - May 2020 - 41
Baking & Snack - May 2020 - 42
Baking & Snack - May 2020 - 43
Baking & Snack - May 2020 - 44
Baking & Snack - May 2020 - 45
Baking & Snack - May 2020 - 46
Baking & Snack - May 2020 - 47
Baking & Snack - May 2020 - 48
Baking & Snack - May 2020 - 49
Baking & Snack - May 2020 - 50
Baking & Snack - May 2020 - 51
Baking & Snack - May 2020 - 52
Baking & Snack - May 2020 - 53
Baking & Snack - May 2020 - 54
Baking & Snack - May 2020 - 55
Baking & Snack - May 2020 - 56
Baking & Snack - May 2020 - 57
Baking & Snack - May 2020 - 58
Baking & Snack - May 2020 - 59
Baking & Snack - May 2020 - 60
Baking & Snack - May 2020 - 61
Baking & Snack - May 2020 - 62
Baking & Snack - May 2020 - 63
Baking & Snack - May 2020 - 64
Baking & Snack - May 2020 - 65
Baking & Snack - May 2020 - 66
Baking & Snack - May 2020 - 67
Baking & Snack - May 2020 - 68
Baking & Snack - May 2020 - 69
Baking & Snack - May 2020 - 70
Baking & Snack - May 2020 - 71
Baking & Snack - May 2020 - 72
Baking & Snack - May 2020 - 73
Baking & Snack - May 2020 - 74
Baking & Snack - May 2020 - 75
Baking & Snack - May 2020 - 76
Baking & Snack - May 2020 - 77
Baking & Snack - May 2020 - 78
Baking & Snack - May 2020 - 79
Baking & Snack - May 2020 - 80
Baking & Snack - May 2020 - 81
Baking & Snack - May 2020 - 82
Baking & Snack - May 2020 - 83
Baking & Snack - May 2020 - 84
Baking & Snack - May 2020 - 85
Baking & Snack - May 2020 - 86
Baking & Snack - May 2020 - 87
Baking & Snack - May 2020 - 88
Baking & Snack - May 2020 - 89
Baking & Snack - May 2020 - 90
Baking & Snack - May 2020 - 91
Baking & Snack - May 2020 - 92
Baking & Snack - May 2020 - 93
Baking & Snack - May 2020 - 94
Baking & Snack - May 2020 - 95
Baking & Snack - May 2020 - 96
Baking & Snack - May 2020 - 97
Baking & Snack - May 2020 - 98
Baking & Snack - May 2020 - 99
Baking & Snack - May 2020 - 100
Baking & Snack - May 2020 - 101
Baking & Snack - May 2020 - 102
Baking & Snack - May 2020 - 103
Baking & Snack - May 2020 - 104
Baking & Snack - May 2020 - 105
Baking & Snack - May 2020 - 106
Baking & Snack - May 2020 - 107
Baking & Snack - May 2020 - 108
Baking & Snack - May 2020 - 109
Baking & Snack - May 2020 - 110
Baking & Snack - May 2020 - 111
Baking & Snack - May 2020 - 112
Baking & Snack - May 2020 - 113
Baking & Snack - May 2020 - 114
Baking & Snack - May 2020 - 115
Baking & Snack - May 2020 - 116
Baking & Snack - May 2020 - 117
Baking & Snack - May 2020 - 118
Baking & Snack - May 2020 - 119
Baking & Snack - May 2020 - 120
Baking & Snack - May 2020 - 121
Baking & Snack - May 2020 - 122
Baking & Snack - May 2020 - 123
Baking & Snack - May 2020 - 124
Baking & Snack - May 2020 - 125
Baking & Snack - May 2020 - 126
Baking & Snack - May 2020 - 127
Baking & Snack - May 2020 - 128
Baking & Snack - May 2020 - 129
Baking & Snack - May 2020 - 130
Baking & Snack - May 2020 - 131
Baking & Snack - May 2020 - 132
http://digitalbs.bakingbusiness.com/sosland/bs/2020_06_01
http://digitalbs.bakingbusiness.com/sosland/bs/2020_05_01
http://digitalbs.bakingbusiness.com/sosland/bs/2020_04_01
http://digitalbs.bakingbusiness.com/sosland/bs/2020_03_01
http://digitalbs.bakingbusiness.com/sosland/bs/2020_02_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_12_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_11_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_10_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_09_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_08_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_07_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_06_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_05_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_04_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_03_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_02_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_12_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_11_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_10_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_09_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_08_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_07_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_06_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_05_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_04_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_03_01
https://www.nxtbook.com/sosland/bs/2018_02_01
https://www.nxtbook.com/sosland/bs/2017_12_01
https://www.nxtbook.com/sosland/bs/2017_11_01
https://www.nxtbook.com/sosland/bs/2017_10_01
https://www.nxtbook.com/sosland/bs/2017_09_01
https://www.nxtbook.com/sosland/bs/2017_08_01
https://www.nxtbook.com/sosland/bs/2017_07_01
https://www.nxtbook.com/sosland/bs/2017_06_01
https://www.nxtbook.com/sosland/bs/2017_05_01
https://www.nxtbook.com/sosland/bs/2017_04_01
https://www.nxtbook.com/sosland/bs/2017_03_01
https://www.nxtbook.com/sosland/bs/2017_02_01
https://www.nxtbook.com/sosland/bs/2016_12_01
https://www.nxtbook.com/sosland/bs/2016_11_01
https://www.nxtbook.com/sosland/bs/2016_10_01
https://www.nxtbook.com/sosland/bs/2016_09_01
https://www.nxtbook.com/sosland/bs/2016_08_01
https://www.nxtbook.com/sosland/bs/2016_07_01
https://www.nxtbook.com/sosland/bs/2016_06_01
https://www.nxtbook.com/sosland/bs/2016_05_01
https://www.nxtbook.com/sosland/bs/2016_04_01
https://www.nxtbook.com/sosland/bs/2016_03_01
https://www.nxtbook.com/sosland/bs/2016_02_01
https://www.nxtbook.com/sosland/bs/2015_12_01
https://www.nxtbook.com/sosland/bs/2015_11_01
https://www.nxtbook.com/sosland/bs/2015_10_01
https://www.nxtbook.com/sosland/bs/2015_09_01
https://www.nxtbook.com/sosland/bs/2015_08_01
https://www.nxtbook.com/sosland/bs/2015_07_01
https://www.nxtbook.com/sosland/bs/2015_06_01
https://www.nxtbook.com/sosland/bs/2015_05_02
https://www.nxtbook.com/sosland/bs/2015_04_01
https://www.nxtbook.com/sosland/bs/2015_03_01
https://www.nxtbook.com/sosland/bs/2015_02_01
https://www.nxtbook.com/sosland/bs/2014_12_01
https://www.nxtbook.com/sosland/bs/2014_11_01
https://www.nxtbook.com/sosland/bs/2014_10_01
https://www.nxtbook.com/sosland/bs/2014_09_01
https://www.nxtbook.com/sosland/bs/2014_08_01
https://www.nxtbook.com/sosland/bs/2014_07_01
https://www.nxtbook.com/sosland/bs/2014_06_01
https://www.nxtbook.com/sosland/bs/2014_05_01
https://www.nxtbook.com/sosland/bs/2014_04_01
https://www.nxtbook.com/sosland/bs/2014_03_01
https://www.nxtbook.com/sosland/bs/2014_02_01
https://www.nxtbook.com/sosland/bs/2013_12_01
https://www.nxtbook.com/sosland/bs/2013_11_01
https://www.nxtbook.com/sosland/bs/2013_10_01
https://www.nxtbook.com/sosland/bs/2013_09_01
https://www.nxtbook.com/sosland/bs/2013_08_01
https://www.nxtbook.com/sosland/bs/2013_07_01
https://www.nxtbook.com/sosland/bs/2013_06_01
https://www.nxtbook.com/sosland/bs/2013_05_01
https://www.nxtbook.com/sosland/bs/2013_04_01
https://www.nxtbook.com/sosland/bs/2013_03_01
https://www.nxtbook.com/sosland/bs/2013_02_01
https://www.nxtbook.com/sosland/bs/2012_12_01
https://www.nxtbook.com/sosland/bs/2012_11_01
https://www.nxtbook.com/sosland/bs/2012_10_01
https://www.nxtbook.com/sosland/bs/2012_09_01
https://www.nxtbook.com/sosland/bs/2012_08_01
https://www.nxtbook.com/sosland/bs/2012_07_01
https://www.nxtbook.com/sosland/bs/2012_06_01
https://www.nxtbook.com/sosland/bs/2012_05_01
https://www.nxtbook.com/sosland/bs/2012_04_01
https://www.nxtbook.com/sosland/bs/2012_03_01
https://www.nxtbook.com/sosland/bs/2012_02_01
https://www.nxtbook.com/sosland/bs/2011_12_01
https://www.nxtbook.com/sosland/bs/2011_11_01
https://www.nxtbook.com/sosland/bs/2011_10_01
https://www.nxtbook.com/sosland/bs/2011_09_01
https://www.nxtbook.com/sosland/bs/2011_08_01
https://www.nxtbook.com/sosland/bs/2011_07_01
https://www.nxtbook.com/sosland/bs/2011_06_01
https://www.nxtbook.com/sosland/bs/2011_05_01
https://www.nxtbook.com/sosland/bs/2011_04_01
https://www.nxtbook.com/sosland/bs/2011_03_01
https://www.nxtbook.com/sosland/bs/2011_02_01
https://www.nxtbook.com/sosland/bs/2010_12_01
https://www.nxtbook.com/sosland/bs/2010_11_01
https://www.nxtbook.com/sosland/bs/2010_10_01
https://www.nxtbook.com/sosland/bs/2010_09_01
https://www.nxtbook.com/sosland/bs/2010_08_01
https://www.nxtbook.com/sosland/bs/2010_07_01
https://www.nxtbook.com/sosland/bs/2010_06_01
https://www.nxtbook.com/sosland/bs/2010_05_01
https://www.nxtbook.com/sosland/bs/2010_04_01
https://www.nxtbook.com/sosland/bs/2010_03_01
https://www.nxtbook.com/sosland/bs/2010_02_01
https://www.nxtbook.com/sosland/bs/2009_12_01
https://www.nxtbook.com/sosland/bs/2009_11_01
https://www.nxtbook.com/sosland/bs/2009_10_01
https://www.nxtbook.com/sosland/bs/2009_09_01
https://www.nxtbook.com/sosland/bs/2009_08_01
https://www.nxtbook.com/sosland/bs/2009_07_01
https://www.nxtbook.com/sosland/bs/2009_06_01
https://www.nxtbook.com/sosland/bs/2009_05_01
https://www.nxtbook.com/sosland/bs/2009_04_01
https://www.nxtbook.com/sosland/bs/2009_03_01
https://www.nxtbook.com/sosland/bs/2009_02_01
https://www.nxtbook.com/sosland/bs/2008_12_01
https://www.nxtbook.com/sosland/bs/2008_11_01
https://www.nxtbook.com/sosland/bs/2008_10_01
https://www.nxtbook.com/sosland/bs/2008_09_01
https://www.nxtbook.com/sosland/bs/2008_08_01
https://www.nxtbook.com/sosland/bs/2008_07_01
https://www.nxtbook.com/sosland/bs/2008_06_01
https://www.nxtbook.com/sosland/bs/2008_05_01
https://www.nxtbook.com/sosland/bs/2008_04_01
https://www.nxtbook.com/sosland/bs/2008_03_01
https://www.nxtbook.com/sosland/bs/2008_02_01
https://www.nxtbook.com/sosland/bs/2007_12_01
https://www.nxtbook.com/sosland/bs/2007_11_01
https://www.nxtbook.com/sosland/bs/2007_10_01
https://www.nxtbook.com/sosland/bs/2007_09_01
https://www.nxtbook.com/sosland/bs/2007_08_01
https://www.nxtbook.com/sosland/bs/2007_07_01
https://www.nxtbook.com/sosland/bs/2007_06_01
https://www.nxtbook.com/sosland/bs/2007_05_01
https://www.nxtbook.com/sosland/bs/2007_04_01
https://www.nxtbook.com/sosland/bs/2007_02_01
https://www.nxtbook.com/sosland/bs/2006_12_01
https://www.nxtbook.com/sosland/bs/2006_11_01
https://www.nxtbook.com/sosland/bs/2006_10_01
https://www.nxtbook.com/sosland/bs/2006_09_01
https://www.nxtbook.com/sosland/bs/2006_08_01
https://www.nxtbook.com/sosland/bs/2006_07_01
https://www.nxtbook.com/sosland/bs/2006_06_01
https://www.nxtbook.com/sosland/bs/2006_05_01
https://www.nxtbook.com/sosland/bs/2006_04_01
https://www.nxtbook.com/sosland/bs/2006_03_01
https://www.nxtbook.com/sosland/bs/2006_02_01
https://www.nxtbook.com/sosland/bs/2005_12_01
https://www.nxtbook.com/sosland/bs/2005_11_01
http://digitalbs.bakingbusiness.com/sosland/bs/2005_10_01
http://digitalbs.bakingbusiness.com/sosland/bs/2005_09_01
http://digitalbs.bakingbusiness.com/sosland/bs/2005_08_01
http://digitalbs.bakingbusiness.com/sosland/bs/2005_07_01
http://digitalbs.bakingbusiness.com/sosland/bs/2005_06_01
http://digitalbs.bakingbusiness.com/sosland/bs/2005_05_01
http://digitalbs.bakingbusiness.com/sosland/bs/2005_04_01
http://digitalbs.bakingbusiness.com/sosland/bs/2005_03_01
http://digitalbs.bakingbusiness.com/sosland/bs/2005_02_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_12_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_11_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_10_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_09_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_08_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_07_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_06_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_05_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_04_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_03_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_02_01
http://digitalbs.bakingbusiness.com/sosland/bs/2003_12_01
http://digitalbs.bakingbusiness.com/sosland/bs/2003_11_01
https://www.nxtbookmedia.com