Baking & Snack - May 2020 - 22

E-COMMERCE

How has the CORONAVIRUS affected how often
you shop for groceries online?
COMPARED WITH
How concerned are you about being in public
spaces with the CORONAVIRUS spreading?
I am shopping online for groceries more

34%

56%

8%

I am shopping online for groceries the same amount

20%

53%

20%

I am shopping online for groceries less

39%

23%

Very concerned
Not all concerned

37%
Somewhat concerned
I'm not sure

CivicScience

US CPG sales highlight an unprecedented
change in shopper behavior
Dollar percentage change vs. year-ago period

+91%

Online
In store

+45%

+29%
+9%
Week ending
2/22

Week ending
2/29

Week ending
3/7

Week ending
3/14

Nielsen Ecommerce measurement powered by Rakuten

56% OF YOUNG PEOPLE,
43% OF MIDDLE-AGED
PEOPLE AND EVEN 25% OF
THOSE 55 OR OLDER HAVE
INCREASED THEIR ONLINE
GROCERY SHOPPING

AlixPartners

22 Baking & Snack May 2020 / www.bakingbusiness.com

Despite Nielsen's reported $8.5 billion CPG sales increase - online and in store - COVID-19 is rapidly
changing how Americans live their day-to-day lives, and
that's reflected in sales data for certain categories.
As the pandemic wears on, IRI data suggests that total
store sales may no longer be elevated by the runs on nonedible products such as paper goods and household items.
"It's food and beverage that's now driving sales week
over week," said Jonna Parker, team lead for the IRI
Center of Excellence in an April 16 webinar with IDDBA.
She indicated that at the end of March, IRI data showed
an almost 67% increase in dollar sales for food and beverage e-commerce over the same time the previous year.
"Click-and-collect is the difference maker," she said,
noting that this type of fulfillment directly from the retailer for in-person pickup accounted for 77% of food
and beverage online purchases. About 23%, she noted,
were for local delivery or shipping.
"When we're talking about fresh food, it's retailerdriven," Ms. Parker said. "That's not to say that Instacart
or Amazon Prime aren't important - they are - but in
the grander scheme of things, folks are looking for the
store to fulfill their needs because there's a trust factor,
especially with fresh food."

Popular purchases
The pandemic is not only a health crisis but also an economic one. While the far-reaching financial effects are
yet to be fully realized, early indicators can be seen in
how brand loyalties are shifting across several categories.
AlixPartners, a management consulting firm specializing in go-to-market strategies, recently released
a consumer products pulse survey that included more
than 1,000 consumers 18 years and older. In that study,
17% of respondents indicated they tried different brands
for bread and other baked products, and 20% said they
had tried the private-label versions. While out-of-stock
was the primary driver, 30% said cost was also a factor.
Economic fallout from the stay-at-home orders will likely
drive that number up even further in the weeks ahead.
In IDDBA's April 16 webinar, Ms. Parker noted that
more than a third (34%) of consumers said they plan to
spend part their CARES stimulus money on everyday
essentials including groceries, though it may not be an
immediate boost to the food and beverage sector as people will put that money first and foremost into paying
rent or mortgage and adding it to savings.
Much of the motivation to shop online has come
from COVID-19, but where and how consumers shop
can have multiple factors. For online grocery purchases,
AlixPartners broke down the numbers by income. While
57% of respondents who reported using Amazon had an
annual income of $100,000 or more, those who made less


http://www.bakingbusiness.com

Baking & Snack - May 2020

Table of Contents for the Digital Edition of Baking & Snack - May 2020

Baking & Snack - May 2020 - 1
Baking & Snack - May 2020 - 1
Baking & Snack - May 2020 - 2
Baking & Snack - May 2020 - 3
Baking & Snack - May 2020 - 4
Baking & Snack - May 2020 - 5
Baking & Snack - May 2020 - 6
Baking & Snack - May 2020 - 7
Baking & Snack - May 2020 - 8
Baking & Snack - May 2020 - 9
Baking & Snack - May 2020 - 10
Baking & Snack - May 2020 - 11
Baking & Snack - May 2020 - 12
Baking & Snack - May 2020 - 13
Baking & Snack - May 2020 - 14
Baking & Snack - May 2020 - 15
Baking & Snack - May 2020 - 16
Baking & Snack - May 2020 - 17
Baking & Snack - May 2020 - 18
Baking & Snack - May 2020 - 19
Baking & Snack - May 2020 - 20
Baking & Snack - May 2020 - 21
Baking & Snack - May 2020 - 22
Baking & Snack - May 2020 - 23
Baking & Snack - May 2020 - 24
Baking & Snack - May 2020 - 25
Baking & Snack - May 2020 - 26
Baking & Snack - May 2020 - 27
Baking & Snack - May 2020 - 28
Baking & Snack - May 2020 - 29
Baking & Snack - May 2020 - 30
Baking & Snack - May 2020 - 31
Baking & Snack - May 2020 - 32
Baking & Snack - May 2020 - 33
Baking & Snack - May 2020 - 34
Baking & Snack - May 2020 - 35
Baking & Snack - May 2020 - 36
Baking & Snack - May 2020 - 37
Baking & Snack - May 2020 - 38
Baking & Snack - May 2020 - 39
Baking & Snack - May 2020 - 40
Baking & Snack - May 2020 - 41
Baking & Snack - May 2020 - 42
Baking & Snack - May 2020 - 43
Baking & Snack - May 2020 - 44
Baking & Snack - May 2020 - 45
Baking & Snack - May 2020 - 46
Baking & Snack - May 2020 - 47
Baking & Snack - May 2020 - 48
Baking & Snack - May 2020 - 49
Baking & Snack - May 2020 - 50
Baking & Snack - May 2020 - 51
Baking & Snack - May 2020 - 52
Baking & Snack - May 2020 - 53
Baking & Snack - May 2020 - 54
Baking & Snack - May 2020 - 55
Baking & Snack - May 2020 - 56
Baking & Snack - May 2020 - 57
Baking & Snack - May 2020 - 58
Baking & Snack - May 2020 - 59
Baking & Snack - May 2020 - 60
Baking & Snack - May 2020 - 61
Baking & Snack - May 2020 - 62
Baking & Snack - May 2020 - 63
Baking & Snack - May 2020 - 64
Baking & Snack - May 2020 - 65
Baking & Snack - May 2020 - 66
Baking & Snack - May 2020 - 67
Baking & Snack - May 2020 - 68
Baking & Snack - May 2020 - 69
Baking & Snack - May 2020 - 70
Baking & Snack - May 2020 - 71
Baking & Snack - May 2020 - 72
Baking & Snack - May 2020 - 73
Baking & Snack - May 2020 - 74
Baking & Snack - May 2020 - 75
Baking & Snack - May 2020 - 76
Baking & Snack - May 2020 - 77
Baking & Snack - May 2020 - 78
Baking & Snack - May 2020 - 79
Baking & Snack - May 2020 - 80
Baking & Snack - May 2020 - 81
Baking & Snack - May 2020 - 82
Baking & Snack - May 2020 - 83
Baking & Snack - May 2020 - 84
Baking & Snack - May 2020 - 85
Baking & Snack - May 2020 - 86
Baking & Snack - May 2020 - 87
Baking & Snack - May 2020 - 88
Baking & Snack - May 2020 - 89
Baking & Snack - May 2020 - 90
Baking & Snack - May 2020 - 91
Baking & Snack - May 2020 - 92
Baking & Snack - May 2020 - 93
Baking & Snack - May 2020 - 94
Baking & Snack - May 2020 - 95
Baking & Snack - May 2020 - 96
Baking & Snack - May 2020 - 97
Baking & Snack - May 2020 - 98
Baking & Snack - May 2020 - 99
Baking & Snack - May 2020 - 100
Baking & Snack - May 2020 - 101
Baking & Snack - May 2020 - 102
Baking & Snack - May 2020 - 103
Baking & Snack - May 2020 - 104
Baking & Snack - May 2020 - 105
Baking & Snack - May 2020 - 106
Baking & Snack - May 2020 - 107
Baking & Snack - May 2020 - 108
Baking & Snack - May 2020 - 109
Baking & Snack - May 2020 - 110
Baking & Snack - May 2020 - 111
Baking & Snack - May 2020 - 112
Baking & Snack - May 2020 - 113
Baking & Snack - May 2020 - 114
Baking & Snack - May 2020 - 115
Baking & Snack - May 2020 - 116
Baking & Snack - May 2020 - 117
Baking & Snack - May 2020 - 118
Baking & Snack - May 2020 - 119
Baking & Snack - May 2020 - 120
Baking & Snack - May 2020 - 121
Baking & Snack - May 2020 - 122
Baking & Snack - May 2020 - 123
Baking & Snack - May 2020 - 124
Baking & Snack - May 2020 - 125
Baking & Snack - May 2020 - 126
Baking & Snack - May 2020 - 127
Baking & Snack - May 2020 - 128
Baking & Snack - May 2020 - 129
Baking & Snack - May 2020 - 130
Baking & Snack - May 2020 - 131
Baking & Snack - May 2020 - 132
http://digitalbs.bakingbusiness.com/sosland/bs/2020_06_01
http://digitalbs.bakingbusiness.com/sosland/bs/2020_05_01
http://digitalbs.bakingbusiness.com/sosland/bs/2020_04_01
http://digitalbs.bakingbusiness.com/sosland/bs/2020_03_01
http://digitalbs.bakingbusiness.com/sosland/bs/2020_02_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_12_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_11_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_10_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_09_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_08_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_07_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_06_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_05_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_04_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_03_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_02_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_12_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_11_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_10_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_09_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_08_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_07_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_06_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_05_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_04_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_03_01
https://www.nxtbook.com/sosland/bs/2018_02_01
https://www.nxtbook.com/sosland/bs/2017_12_01
https://www.nxtbook.com/sosland/bs/2017_11_01
https://www.nxtbook.com/sosland/bs/2017_10_01
https://www.nxtbook.com/sosland/bs/2017_09_01
https://www.nxtbook.com/sosland/bs/2017_08_01
https://www.nxtbook.com/sosland/bs/2017_07_01
https://www.nxtbook.com/sosland/bs/2017_06_01
https://www.nxtbook.com/sosland/bs/2017_05_01
https://www.nxtbook.com/sosland/bs/2017_04_01
https://www.nxtbook.com/sosland/bs/2017_03_01
https://www.nxtbook.com/sosland/bs/2017_02_01
https://www.nxtbook.com/sosland/bs/2016_12_01
https://www.nxtbook.com/sosland/bs/2016_11_01
https://www.nxtbook.com/sosland/bs/2016_10_01
https://www.nxtbook.com/sosland/bs/2016_09_01
https://www.nxtbook.com/sosland/bs/2016_08_01
https://www.nxtbook.com/sosland/bs/2016_07_01
https://www.nxtbook.com/sosland/bs/2016_06_01
https://www.nxtbook.com/sosland/bs/2016_05_01
https://www.nxtbook.com/sosland/bs/2016_04_01
https://www.nxtbook.com/sosland/bs/2016_03_01
https://www.nxtbook.com/sosland/bs/2016_02_01
https://www.nxtbook.com/sosland/bs/2015_12_01
https://www.nxtbook.com/sosland/bs/2015_11_01
https://www.nxtbook.com/sosland/bs/2015_10_01
https://www.nxtbook.com/sosland/bs/2015_09_01
https://www.nxtbook.com/sosland/bs/2015_08_01
https://www.nxtbook.com/sosland/bs/2015_07_01
https://www.nxtbook.com/sosland/bs/2015_06_01
https://www.nxtbook.com/sosland/bs/2015_05_02
https://www.nxtbook.com/sosland/bs/2015_04_01
https://www.nxtbook.com/sosland/bs/2015_03_01
https://www.nxtbook.com/sosland/bs/2015_02_01
https://www.nxtbook.com/sosland/bs/2014_12_01
https://www.nxtbook.com/sosland/bs/2014_11_01
https://www.nxtbook.com/sosland/bs/2014_10_01
https://www.nxtbook.com/sosland/bs/2014_09_01
https://www.nxtbook.com/sosland/bs/2014_08_01
https://www.nxtbook.com/sosland/bs/2014_07_01
https://www.nxtbook.com/sosland/bs/2014_06_01
https://www.nxtbook.com/sosland/bs/2014_05_01
https://www.nxtbook.com/sosland/bs/2014_04_01
https://www.nxtbook.com/sosland/bs/2014_03_01
https://www.nxtbook.com/sosland/bs/2014_02_01
https://www.nxtbook.com/sosland/bs/2013_12_01
https://www.nxtbook.com/sosland/bs/2013_11_01
https://www.nxtbook.com/sosland/bs/2013_10_01
https://www.nxtbook.com/sosland/bs/2013_09_01
https://www.nxtbook.com/sosland/bs/2013_08_01
https://www.nxtbook.com/sosland/bs/2013_07_01
https://www.nxtbook.com/sosland/bs/2013_06_01
https://www.nxtbook.com/sosland/bs/2013_05_01
https://www.nxtbook.com/sosland/bs/2013_04_01
https://www.nxtbook.com/sosland/bs/2013_03_01
https://www.nxtbook.com/sosland/bs/2013_02_01
https://www.nxtbook.com/sosland/bs/2012_12_01
https://www.nxtbook.com/sosland/bs/2012_11_01
https://www.nxtbook.com/sosland/bs/2012_10_01
https://www.nxtbook.com/sosland/bs/2012_09_01
https://www.nxtbook.com/sosland/bs/2012_08_01
https://www.nxtbook.com/sosland/bs/2012_07_01
https://www.nxtbook.com/sosland/bs/2012_06_01
https://www.nxtbook.com/sosland/bs/2012_05_01
https://www.nxtbook.com/sosland/bs/2012_04_01
https://www.nxtbook.com/sosland/bs/2012_03_01
https://www.nxtbook.com/sosland/bs/2012_02_01
https://www.nxtbook.com/sosland/bs/2011_12_01
https://www.nxtbook.com/sosland/bs/2011_11_01
https://www.nxtbook.com/sosland/bs/2011_10_01
https://www.nxtbook.com/sosland/bs/2011_09_01
https://www.nxtbook.com/sosland/bs/2011_08_01
https://www.nxtbook.com/sosland/bs/2011_07_01
https://www.nxtbook.com/sosland/bs/2011_06_01
https://www.nxtbook.com/sosland/bs/2011_05_01
https://www.nxtbook.com/sosland/bs/2011_04_01
https://www.nxtbook.com/sosland/bs/2011_03_01
https://www.nxtbook.com/sosland/bs/2011_02_01
https://www.nxtbook.com/sosland/bs/2010_12_01
https://www.nxtbook.com/sosland/bs/2010_11_01
https://www.nxtbook.com/sosland/bs/2010_10_01
https://www.nxtbook.com/sosland/bs/2010_09_01
https://www.nxtbook.com/sosland/bs/2010_08_01
https://www.nxtbook.com/sosland/bs/2010_07_01
https://www.nxtbook.com/sosland/bs/2010_06_01
https://www.nxtbook.com/sosland/bs/2010_05_01
https://www.nxtbook.com/sosland/bs/2010_04_01
https://www.nxtbook.com/sosland/bs/2010_03_01
https://www.nxtbook.com/sosland/bs/2010_02_01
https://www.nxtbook.com/sosland/bs/2009_12_01
https://www.nxtbook.com/sosland/bs/2009_11_01
https://www.nxtbook.com/sosland/bs/2009_10_01
https://www.nxtbook.com/sosland/bs/2009_09_01
https://www.nxtbook.com/sosland/bs/2009_08_01
https://www.nxtbook.com/sosland/bs/2009_07_01
https://www.nxtbook.com/sosland/bs/2009_06_01
https://www.nxtbook.com/sosland/bs/2009_05_01
https://www.nxtbook.com/sosland/bs/2009_04_01
https://www.nxtbook.com/sosland/bs/2009_03_01
https://www.nxtbook.com/sosland/bs/2009_02_01
https://www.nxtbook.com/sosland/bs/2008_12_01
https://www.nxtbook.com/sosland/bs/2008_11_01
https://www.nxtbook.com/sosland/bs/2008_10_01
https://www.nxtbook.com/sosland/bs/2008_09_01
https://www.nxtbook.com/sosland/bs/2008_08_01
https://www.nxtbook.com/sosland/bs/2008_07_01
https://www.nxtbook.com/sosland/bs/2008_06_01
https://www.nxtbook.com/sosland/bs/2008_05_01
https://www.nxtbook.com/sosland/bs/2008_04_01
https://www.nxtbook.com/sosland/bs/2008_03_01
https://www.nxtbook.com/sosland/bs/2008_02_01
https://www.nxtbook.com/sosland/bs/2007_12_01
https://www.nxtbook.com/sosland/bs/2007_11_01
https://www.nxtbook.com/sosland/bs/2007_10_01
https://www.nxtbook.com/sosland/bs/2007_09_01
https://www.nxtbook.com/sosland/bs/2007_08_01
https://www.nxtbook.com/sosland/bs/2007_07_01
https://www.nxtbook.com/sosland/bs/2007_06_01
https://www.nxtbook.com/sosland/bs/2007_05_01
https://www.nxtbook.com/sosland/bs/2007_04_01
https://www.nxtbook.com/sosland/bs/2007_02_01
https://www.nxtbook.com/sosland/bs/2006_12_01
https://www.nxtbook.com/sosland/bs/2006_11_01
https://www.nxtbook.com/sosland/bs/2006_10_01
https://www.nxtbook.com/sosland/bs/2006_09_01
https://www.nxtbook.com/sosland/bs/2006_08_01
https://www.nxtbook.com/sosland/bs/2006_07_01
https://www.nxtbook.com/sosland/bs/2006_06_01
https://www.nxtbook.com/sosland/bs/2006_05_01
https://www.nxtbook.com/sosland/bs/2006_04_01
https://www.nxtbook.com/sosland/bs/2006_03_01
https://www.nxtbook.com/sosland/bs/2006_02_01
https://www.nxtbook.com/sosland/bs/2005_12_01
https://www.nxtbook.com/sosland/bs/2005_11_01
http://digitalbs.bakingbusiness.com/sosland/bs/2005_10_01
http://digitalbs.bakingbusiness.com/sosland/bs/2005_09_01
http://digitalbs.bakingbusiness.com/sosland/bs/2005_08_01
http://digitalbs.bakingbusiness.com/sosland/bs/2005_07_01
http://digitalbs.bakingbusiness.com/sosland/bs/2005_06_01
http://digitalbs.bakingbusiness.com/sosland/bs/2005_05_01
http://digitalbs.bakingbusiness.com/sosland/bs/2005_04_01
http://digitalbs.bakingbusiness.com/sosland/bs/2005_03_01
http://digitalbs.bakingbusiness.com/sosland/bs/2005_02_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_12_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_11_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_10_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_09_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_08_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_07_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_06_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_05_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_04_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_03_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_02_01
http://digitalbs.bakingbusiness.com/sosland/bs/2003_12_01
http://digitalbs.bakingbusiness.com/sosland/bs/2003_11_01
https://www.nxtbookmedia.com