Baking & Snack - May 2020 - 12

editorial
Seeking the good and finding hope
Instead of discussing bakery operations during a pandemic, I'd like to talk to you about hope.
I recently heard a definition that resonated with me.
It went something like this: "Hope is choosing to believe
and act as though the future will be better than the present." In these strange days and with the future so uncertain, hope has, in a sense, become a vital nutrient.
But where does it come from? For me, hope began
when I saw good things emerging from this crisis like a
flower growing through a crack in the sidewalk.
The May issue represents the first time Baking & Snack
put a magazine together while being totally separated
from one another.
But, on some level, it brought us closer together. We
have meetings several times a week, and for the first time,
no one is absent. We also pay a lot more attention to one
another ... at a conference table, it's hard to make
eye contact with the person two down and to the
left, so it's nice to see everyone's faces at once on
a video conference.
My favorite team meeting is the one that
happens at the end of the work week, where
we each share the biggest challenge and favorite win of the week. In the past, deadlines,
vacations, family obligations and business travel
made team happy hours hard to come by.
I've also noticed that I'm talking to people on
the phone, perhaps more often than we spoke in person at the office (especially when, despite the IT department's herculean efforts, I still lose the neighborhood
battle for the WiFi).

PUBLISHING STAFF
Publisher
Paul Lattan
Publisher Emeritus
Mike Gude
Associate Publisher
Steve Berne
Director of Audience Development Michael Barbee
Audience Development Analyst
Dustin Pickman
Audience Database Specialist
Lindsey Sheridan
Audience Development Coordinator Carlea Schuler
Director of Digital Media
Jon Hall
Digital Advertising Manager
Carrie Fluegge
Advertising Manager
Nora Wages
Advertising Coordinator
Kayley Kerns
Design Services Manager
Elisabeth Spillman
Design Services Assistant Manager Ryan Alcantara
Production Specialist
Marj Potts
Senior Design Consultant
Becky White
Graphic Designer
Brian Peterman
Promotions Manager
Jim White
Promotions Media Designer
Abby Chronister
Sales Coordinator
Whitney Hartman

12 Baking & Snack May 2020 / www.bakingbusiness.com

Across departments and other Sosland publications,
we're making a conscious effort to understand various
challenges, and we're seeking perspective from teams we
might not have otherwise.
At home, my family eats three meals a day together and
discovered we can peacefully coexist under one roof for a
seemingly inordinate amount of time. I check on my siblings. My friends check on me. My neighbors smile and
wave as we politely veer away from each other while out
for a run.
I have experienced the inherent good in people.
And that gives me hope.
I see creativity and problem solving. I see leadership,
kindness and ingenuity where it didn't exist before. Then
again, maybe it was always there, and I just didn't stop to
look.
That said, would I jump at the chance to attend an industry event? You bet I would. And I'd trade every Zoom
happy hour to see my kid play soccer with his friends, too.
Things aren't perfect. They certainly weren't perfect
before, and they won't be down the road. But if we can
choose to believe - and act - as though the future can
always be better than what it is right now, then we'll find
the good inside what trials await down the road.
I hope the unprecedented challenges you have faced
in your bakery, manufacturing facility, R&D lab, office or
home have, at the very least, uncovered some good you
didn't know was there. And I hope in the discovery of
good, you also find hope.
- Joanie Spencer, Editor
jspencer@sosland.com

EDITORIAL
Editor
Editorial Director
Managing Editor
Senior Editor
Digital Media Editor
Contributing Editors:

Joanie Spencer
Dan Malovany
Nico Roesler
Charlotte Atchley
Anna Wiber
Donna Berry
M. Hikmet Boyacıoglu

CORPORATE
Chairman and CEO
Charles S. Sosland
President
L. Joshua Sosland
Chief Financial and
Administrative Officer
Staci Greco
Chief Operating Officer and
Executive Editor
Meyer Sosland
Chief Marketing Officer
Jim Saladin
Corporate Headquarters
4801 Main St., Suite 650, Kansas City, MO 64112
Phone: (816) 756-1000; Fax: (816) 756-0494
E-mail: BakingSnack@sosland.com
Internet: www.bakingandsnack.com

BAKING & SNACK is distributed free-of-charge to qualified readers with managerial responsibilities in the baking
and snack food industries. SUBSCRIPTIONS: To apply, log on to www.bakingbusiness.com and select Magazine
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subscriptions (from outside the territory of the US and its possessions and Canada) are accepted at $72 per year.
BAKING & SNACK assumes no responsibility for the validity of claims in items reported. ©2020 Sosland Publishing
Company, a division of Sosland Companies, Inc. All rights reserved. Reproduction of the whole or any part of the contents
without written permission is prohibited. Printed in USA


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Baking & Snack - May 2020

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