April 2020 32 * Vol. 42, No. 3 FEATURES 23 The Power From Within Bakers delve into what drives the passion that ignites the discovery of new products for their consumers. 32 47 47 All Grown Up Fireking levels up with a new bakery but keeps the commitment to a high-quality diverse product line. That's a Wrap The adaptability of a tortilla's formulation and fillings broadens and builds its demand. 23 Cover: Greg Acerra, founder and owner of Fireking Baking Co., is looking beyond himself with his latest investment in a new bakery. Wayne Dion www.bakingbusiness.com / April 2020 Baking & Snack 9 B&S April book.indb 9 4/6/2020 11:16:57 AMhttp://www.bakingbusiness.com