Baking & Snack - April 2020 - 53

est
ble
es

GLOBAL FLATBREAD MARKET

projected to reach $62.8 billion by 2026.
Allied Market Research

Tortillas remain wrapped up in FLATBREADS
At the 2019 International Baking
Industry Exposition (IBIE), the
Tortilla Industry Association (TIA)
launched its flatbreads initiative,
which consists of a partnership
with the International Flatbread
Federation. The organizations will
cross-research, network with one
another and have co-located events.
This decision was made due to the
close association between flatbreads and tortillas in both formulating and processing.
"Tortillas and other flatbreads
share many similarities in terms

of ingredients, processing equipment and methods," said Jim
Kabbani, chief executive officer,
TIA. "They also share the aspect of
being appealing to consumers for
many similarities of healthy eating. Furthermore, many flatbread
companies are adding tortillas to
their product offerings, and some
tortilla companies are adding other
flatbread types to theirs."
Allied Market Research's latest report on flatbread stated that
the global market size was valued
at $38.8 billion in 2018. Although

Europe leads the way - more
specifically the UK - regions all
over the world are hopping on this
trend, so the market is estimated to
reach $62.8 billion by 2026. Tortillas
are the favored product in the segment, but the increasing interest
in low-carb count and gluten-free
has turned consumers toward other
flatbreads such as pita, naan and
focaccia. These products are rich in
fiber, and sometimes protein, and
have more recently been replacing utensils by acting as a scoop or
enclosing ingredients.

SPRAYING SOLUTIONS for
Sheens * Oils * Sugar Solutions * Glazes
* Preservatives * Egg Wash
Est. 1954

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- Easy to clean
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- Open frame design ¸'HEULV7ROHUDQW
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uty
ter

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on

Shown with
Optional Infeed Conveyor

General Oil Equipment * Phn: +1 716 691-7012 * info@goe-spray.com * www.goe-spray.com

www.bakingbusiness.com / April 2020 Baking & Snack 53

B&S April book.indb 53

4/6/2020 11:17:44 AM


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Baking & Snack - April 2020

Table of Contents for the Digital Edition of Baking & Snack - April 2020

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