Baking & Snack - April 2020 - 111

EQUIPMENT
Weighing & Scaling

Mixed and Matched
Packaging snack mixes requires ounce-accurate combinations for a wide variety of products.
by Nico Roesler

E

Entering the new decade, the snack market is riding
year-after-year growth. One of the products experiencing a surge is the snack mix category that is positioned
perfectly to target consumers living busier and healthier lives. Those people are looking for handy on-the-go
snacks that offer a range of nutritional benefits.
The
December
2019
GlobalData
survey,
"Opportunities in the Global Savory Snacks Sector,
Analysis of Opportunities Offered by High Growth
Economies," found that savory snacks exhibiting health
and wellness attributes accounted for 14% of the sector's
overall global sales in 2018.
The trail and snack mix market is shifting from traditional products to formats that contain a variety of
wholesome ingredients, including nuts, dry fruits, seeds
and freeze-dried fruits. Ultimately, this means snack
producers are working with an increasing number of ingredient combinations to create a range of items that appeal to today's consumers. In order to do this, they need
to know how to accurately and efficiently process these
diverse ingredients using today's weighing and scaling
packaging machines.
"This allows ingredients to be measured to a higher

degree of accuracy and manufacturers to maintain
control over both recipe and costs," said Anurag Mitra,
product marketing manager, TNA. "This has become
even more important with the premiumization of the
snack mix and nuts category. With more expensive ingredients, every gram counts."

Built-in flexibility allows
snack producers to
blend a wider variety
of products on the
same machine.
TNA

Balanced blends
Mixing several snacks has always presented a unique
challenge, but advances in equipment are paving the way
for manufacturers to innovate with different product
varieties.
"The key for successfully mixing ingredients is accuracy, which can be achieved with the right weigher system," Mr. Mitra said. "Such accuracy means brand consistency and legal requirements are maintained when
stating percentages of ingredients in a mix."
However, as more premium, higher cost ingredients
are added to a mix, the importance of accurately weighing and distributing is even greater. Providing a proper
mix of cashews with pretzels or other items ensures customer satisfaction. And Mr. Mitra said it also controls
ingredient costs and maximizes profitability.

www.bakingbusiness.com / April 2020 Baking & Snack 111

B&S April book.indb 111

4/6/2020 11:18:35 AM


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Baking & Snack - April 2020

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