Baking & Snack - March 2020 - 103

SUBJECT
SPECIAL HEADER
REPORT
Meeting Preview:
tagline
TIA

TIA brings tortillas and flatbreads together by co-locating its annual convention with IFF.
by Karlee Renkoski

©Harry Wedzinga - stock.adobe.com

F

Forty-five miles from downtown San Diego, Harrah's
Southern California Resort, Valley Center, CA, will be
this year's location for the Tortilla Industry Association
(TIA) Convention and Expo. The two-day show will
take place May 1-2 at the resort and casino.
"We held a TIA Convention there four years ago and
got positive feedback not only on the beautiful property
and all the amenities it offers but also on the fact that,
once every few years, it's nice to get away from Las Vegas
and stay at a place with no external distractions," said
Jim Kabbani, CEO, TIA. "In the case of Harrah's, our
attendees enjoy a lot more interaction with each other,
what one of them called 'compelled community.' "
Approximately 500 association members - producers and suppliers of tortillas, flatbreads, wraps and
chips - will connect, walk an exhibit hall with the latest equipment and ingredients, learn from educational
sessions, and enjoy the TIA Awards and Entertainment
Banquet sponsored by Bunge.
"We focus on bringing together all the leading people
and companies in our industry under one roof every
year and provide them with everything needed to boost
their success in the coming year," Mr. Kabbani said.
TIA surveyed its members to discover their top challenges and then built the convention's educational agenda around the results. The association put together current and relatable sessions to help attendees overcome
formulation, production and other industry issues.
Topics for 2020 include food safety regulations, tortilla
belt longevity, plant safety, contamination and traceability, market data, and labor-saving automation methods.

Convention activities begin before the poolside welcome reception officially opens the event. On April 30,
attendees can participate in a golf tournament at Woods
Valley Golf Club. Tee off is at 10 a.m. for the 18-hole
championship course that winds through the community. For an alternative activity, members can take a winery
tour in the area. For the first time, TIA is also offering a
hands-on tortilla production training class at the hotel
three days before the convention. Students can mix and
bake their own tortilla formulations.
At the 2019 International Baking Industry Expo (IBIE)
in September, TIA announced its partnership with the
International Flatbreads Federation (IFF), a new trade association. The collaboration brings together these similar
food sectors, and this year, IFF will be co-located with
TIA's events. Membership is also open to flatbread producers and machinery and ingredients suppliers.
"Flatbread is the most ancient original bread known
to humans. Today, flatbreads make up the largest total
in consumption of bread types worldwide," Mr. Kabbani
noted at IBIE. "It's a big day for this growing industry
segment, and we could not be more pleased to provide
industry professionals and suppliers the support, business tools and networking opportunities they need."
And with the increasing consumer appeal for tortillas
and flatbreads, the convention is a resource to keep both
sectors on the up-and-up. "We are blessed to be in an industry where demand for our products grows at near double-digit rate," Mr. Kabbani said. "Our focus is on providing
our members with everything that can help increase their
success - from education to visibility to advocacy."

*

www.bakingbusiness.com / March 2020 Baking & Snack 103


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Baking & Snack - March 2020

Table of Contents for the Digital Edition of Baking & Snack - March 2020

Baking & Snack March 2020
Contents
editorial - Finding new ways to fill the gap
newsfront
news - people/in brief
news trends snapshot
Special report - A whole new world
Operations - Fearless innovation
Trends - Pie in the sky
Formulation - Race against time
Formulation - Climbing for the claim
Equipment - Proofing the rule
Equipment - Looking out for trouble
Operations - Ready for rehab
Equipment - The it factor
Special report (Meeting Preview: TIA) - Boosting industry success
Special report (Meeting Preview: IFT) - Winds of change
Events
Featured innovation center - Puratos: Moving local to motivate
Ingredients & formulating
Equipment & packaging
Patents
New on the shelf
Marketplace
Ad index
New product spotlight - Fresh out of the oven
Baking & Snack - March 2020 - Baking & Snack March 2020
Baking & Snack - March 2020 - Baking & Snack March 2020
Baking & Snack - March 2020 - 2
Baking & Snack - March 2020 - 3
Baking & Snack - March 2020 - 4
Baking & Snack - March 2020 - 5
Baking & Snack - March 2020 - 6
Baking & Snack - March 2020 - 7
Baking & Snack - March 2020 - 8
Baking & Snack - March 2020 - Contents
Baking & Snack - March 2020 - 10
Baking & Snack - March 2020 - 11
Baking & Snack - March 2020 - editorial - Finding new ways to fill the gap
Baking & Snack - March 2020 - 13
Baking & Snack - March 2020 - newsfront
Baking & Snack - March 2020 - 15
Baking & Snack - March 2020 - news - people/in brief
Baking & Snack - March 2020 - 17
Baking & Snack - March 2020 - news trends snapshot
Baking & Snack - March 2020 - 19
Baking & Snack - March 2020 - 20
Baking & Snack - March 2020 - Special report - A whole new world
Baking & Snack - March 2020 - 22
Baking & Snack - March 2020 - 23
Baking & Snack - March 2020 - 24
Baking & Snack - March 2020 - 25
Baking & Snack - March 2020 - 26
Baking & Snack - March 2020 - 27
Baking & Snack - March 2020 - 28
Baking & Snack - March 2020 - Operations - Fearless innovation
Baking & Snack - March 2020 - 30
Baking & Snack - March 2020 - 31
Baking & Snack - March 2020 - 32
Baking & Snack - March 2020 - 33
Baking & Snack - March 2020 - 34
Baking & Snack - March 2020 - 35
Baking & Snack - March 2020 - 36
Baking & Snack - March 2020 - 37
Baking & Snack - March 2020 - 38
Baking & Snack - March 2020 - 39
Baking & Snack - March 2020 - 40
Baking & Snack - March 2020 - 41
Baking & Snack - March 2020 - 42
Baking & Snack - March 2020 - Trends - Pie in the sky
Baking & Snack - March 2020 - 44
Baking & Snack - March 2020 - 45
Baking & Snack - March 2020 - 46
Baking & Snack - March 2020 - 47
Baking & Snack - March 2020 - 48
Baking & Snack - March 2020 - 49
Baking & Snack - March 2020 - 50
Baking & Snack - March 2020 - 51
Baking & Snack - March 2020 - 52
Baking & Snack - March 2020 - Formulation - Race against time
Baking & Snack - March 2020 - 54
Baking & Snack - March 2020 - 55
Baking & Snack - March 2020 - 56
Baking & Snack - March 2020 - 57
Baking & Snack - March 2020 - 58
Baking & Snack - March 2020 - 59
Baking & Snack - March 2020 - 60
Baking & Snack - March 2020 - Formulation - Climbing for the claim
Baking & Snack - March 2020 - 62
Baking & Snack - March 2020 - 63
Baking & Snack - March 2020 - 64
Baking & Snack - March 2020 - 65
Baking & Snack - March 2020 - 66
Baking & Snack - March 2020 - Equipment - Proofing the rule
Baking & Snack - March 2020 - 68
Baking & Snack - March 2020 - 69
Baking & Snack - March 2020 - 70
Baking & Snack - March 2020 - 71
Baking & Snack - March 2020 - 72
Baking & Snack - March 2020 - 73
Baking & Snack - March 2020 - 74
Baking & Snack - March 2020 - 75
Baking & Snack - March 2020 - 76
Baking & Snack - March 2020 - 77
Baking & Snack - March 2020 - 78
Baking & Snack - March 2020 - Equipment - Looking out for trouble
Baking & Snack - March 2020 - 80
Baking & Snack - March 2020 - 81
Baking & Snack - March 2020 - 82
Baking & Snack - March 2020 - 83
Baking & Snack - March 2020 - 84
Baking & Snack - March 2020 - 85
Baking & Snack - March 2020 - 86
Baking & Snack - March 2020 - 87
Baking & Snack - March 2020 - 88
Baking & Snack - March 2020 - Operations - Ready for rehab
Baking & Snack - March 2020 - 90
Baking & Snack - March 2020 - 91
Baking & Snack - March 2020 - 92
Baking & Snack - March 2020 - 93
Baking & Snack - March 2020 - 94
Baking & Snack - March 2020 - 95
Baking & Snack - March 2020 - 96
Baking & Snack - March 2020 - Equipment - The it factor
Baking & Snack - March 2020 - 98
Baking & Snack - March 2020 - 99
Baking & Snack - March 2020 - 100
Baking & Snack - March 2020 - 101
Baking & Snack - March 2020 - 102
Baking & Snack - March 2020 - Special report (Meeting Preview: TIA) - Boosting industry success
Baking & Snack - March 2020 - 104
Baking & Snack - March 2020 - Special report (Meeting Preview: IFT) - Winds of change
Baking & Snack - March 2020 - Events
Baking & Snack - March 2020 - 107
Baking & Snack - March 2020 - 108
Baking & Snack - March 2020 - 109
Baking & Snack - March 2020 - Featured innovation center - Puratos: Moving local to motivate
Baking & Snack - March 2020 - 111
Baking & Snack - March 2020 - Ingredients & formulating
Baking & Snack - March 2020 - 113
Baking & Snack - March 2020 - Equipment & packaging
Baking & Snack - March 2020 - 115
Baking & Snack - March 2020 - 116
Baking & Snack - March 2020 - 117
Baking & Snack - March 2020 - Patents
Baking & Snack - March 2020 - 119
Baking & Snack - March 2020 - New on the shelf
Baking & Snack - March 2020 - Marketplace
Baking & Snack - March 2020 - 122
Baking & Snack - March 2020 - 123
Baking & Snack - March 2020 - 124
Baking & Snack - March 2020 - 125
Baking & Snack - March 2020 - 126
Baking & Snack - March 2020 - 127
Baking & Snack - March 2020 - 128
Baking & Snack - March 2020 - Ad index
Baking & Snack - March 2020 - New product spotlight - Fresh out of the oven
Baking & Snack - March 2020 - 131
Baking & Snack - March 2020 - 132
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