Baking & Snack - March 2020 - 100

RECLOSABILITY

A SIMPLIFIED USER EXPERIENCE MAY WELL
REQUIRE SOME COMPLEXITY ON THE PACKAGING
LINE, SO BAKERS MUST BE PREPARED.
sustainability in the US and beyond.
Meanwhile, the Green Biz conference, held Feb. 4-6 in
Phoenix, hosted more than 1500 companies from business, government, academia and NGOs to discuss sustainability issues across various industries. At Green Biz,
Stephanie Paxton Jackson, Kwik Lok co-owner, served
on a panel with Ashley Hall, Walmart lead for sustainable packaging and Alix Grabowsky, materials lead for
World Wildlife Fund, to discuss setting, implementing
and achieving plastics packaging goals.
"What that highlights for us as an organization is that
we have the commitment and values from the owners,"
Mr. Cardey said. "Our three owners are entirely committed to sustainability, and they're walking the walk."
Sustainable packaging isn't just about keeping the bag
out of the garbage though; it's about keeping what's inside the bag out of the trash, too. In a bread bag, there's
a certain amount of necessary airflow built into the design. But eventually freshness will leak out through the
porous properties of the bag, making the reclose vital to
optimum shelf life.
Reclosable
packaging helps
maintain freshness
and minimizes
food waste.
Bedford Industries

"You never want to open a package and not have a
way to properly reclose it because as soon as you can't
reclose it, you're going to have food waste, and that's just
as bad as plastic pollution," Mr. Cardey said.
From a consumer perspective, the sustainability halo
goes beyond food waste and encompasses food safety as
well. "Food safety is clearly another primary concern for
consumers, and having a laser-stitched package that is
also reclosable is a big benefit," Mr. Cardey said. "In addition to reclosability, having evidence of a package not
being tampered with is hugely important."
Additionally, Burford offers a hot air, non-contact
sealing unit for tamper-evident type closures, according to Mr. Hughes. "This can pair with our Twist Tyer to
provide an additional layer of safety," he said.
But can the sustainability halo sustain the price increases often necessary to offset the cost associated with
reclosability options? Yes, if the brand is strong enough.

Building a better brand
With all the consumer needs that reclosability addresses,
this technology also offers opportunities - verbal and
non-verbal - to tout the benefits of a brand.
"From our standpoint, bags already carry a lot of
graphics," Mr. Cardey said. "But we have labels that attach to the lock. That becomes a perfect opportunity to
tout all the benefits of your product packaging."
Real estate is precious on a baked good package, and
Bedford's CloseIt Clips have enough room for small
branding messages, according to Ms. Larson. "It's a small
real estate area, but in terms of the branding, people are
taking the closure on and off every time they open a loaf
of bread or buns," she said. "It reminds them where they
bought the product and what the brand was, and then
hopefully they have that brand recognition the next time
they go to the supermarket."
Reclosability helps strengthen loyalty to a premium
brand, too. With a convenient product that touts a
healthy halo on a brand with an already loyal following,
reclosable packaging for a premium item offers the potential to garner a higher price point if a CPG company
is willing to make the investment to add that complexity
to the packaging line.
"When you look at a premium product like an artisan multigrain bread that may be retailing for $3.99, the
investment is a small price to pay for the reclosability,"
Mr. Cardey said. "So many companies are coming out with
really big goals right now, so every little bit counts."

*

100 Baking & Snack March 2020 / www.bakingbusiness.com


http://www.bakingbusiness.com

Baking & Snack - March 2020

Table of Contents for the Digital Edition of Baking & Snack - March 2020

Baking & Snack March 2020
Contents
editorial - Finding new ways to fill the gap
newsfront
news - people/in brief
news trends snapshot
Special report - A whole new world
Operations - Fearless innovation
Trends - Pie in the sky
Formulation - Race against time
Formulation - Climbing for the claim
Equipment - Proofing the rule
Equipment - Looking out for trouble
Operations - Ready for rehab
Equipment - The it factor
Special report (Meeting Preview: TIA) - Boosting industry success
Special report (Meeting Preview: IFT) - Winds of change
Events
Featured innovation center - Puratos: Moving local to motivate
Ingredients & formulating
Equipment & packaging
Patents
New on the shelf
Marketplace
Ad index
New product spotlight - Fresh out of the oven
Baking & Snack - March 2020 - Baking & Snack March 2020
Baking & Snack - March 2020 - Baking & Snack March 2020
Baking & Snack - March 2020 - 2
Baking & Snack - March 2020 - 3
Baking & Snack - March 2020 - 4
Baking & Snack - March 2020 - 5
Baking & Snack - March 2020 - 6
Baking & Snack - March 2020 - 7
Baking & Snack - March 2020 - 8
Baking & Snack - March 2020 - Contents
Baking & Snack - March 2020 - 10
Baking & Snack - March 2020 - 11
Baking & Snack - March 2020 - editorial - Finding new ways to fill the gap
Baking & Snack - March 2020 - 13
Baking & Snack - March 2020 - newsfront
Baking & Snack - March 2020 - 15
Baking & Snack - March 2020 - news - people/in brief
Baking & Snack - March 2020 - 17
Baking & Snack - March 2020 - news trends snapshot
Baking & Snack - March 2020 - 19
Baking & Snack - March 2020 - 20
Baking & Snack - March 2020 - Special report - A whole new world
Baking & Snack - March 2020 - 22
Baking & Snack - March 2020 - 23
Baking & Snack - March 2020 - 24
Baking & Snack - March 2020 - 25
Baking & Snack - March 2020 - 26
Baking & Snack - March 2020 - 27
Baking & Snack - March 2020 - 28
Baking & Snack - March 2020 - Operations - Fearless innovation
Baking & Snack - March 2020 - 30
Baking & Snack - March 2020 - 31
Baking & Snack - March 2020 - 32
Baking & Snack - March 2020 - 33
Baking & Snack - March 2020 - 34
Baking & Snack - March 2020 - 35
Baking & Snack - March 2020 - 36
Baking & Snack - March 2020 - 37
Baking & Snack - March 2020 - 38
Baking & Snack - March 2020 - 39
Baking & Snack - March 2020 - 40
Baking & Snack - March 2020 - 41
Baking & Snack - March 2020 - 42
Baking & Snack - March 2020 - Trends - Pie in the sky
Baking & Snack - March 2020 - 44
Baking & Snack - March 2020 - 45
Baking & Snack - March 2020 - 46
Baking & Snack - March 2020 - 47
Baking & Snack - March 2020 - 48
Baking & Snack - March 2020 - 49
Baking & Snack - March 2020 - 50
Baking & Snack - March 2020 - 51
Baking & Snack - March 2020 - 52
Baking & Snack - March 2020 - Formulation - Race against time
Baking & Snack - March 2020 - 54
Baking & Snack - March 2020 - 55
Baking & Snack - March 2020 - 56
Baking & Snack - March 2020 - 57
Baking & Snack - March 2020 - 58
Baking & Snack - March 2020 - 59
Baking & Snack - March 2020 - 60
Baking & Snack - March 2020 - Formulation - Climbing for the claim
Baking & Snack - March 2020 - 62
Baking & Snack - March 2020 - 63
Baking & Snack - March 2020 - 64
Baking & Snack - March 2020 - 65
Baking & Snack - March 2020 - 66
Baking & Snack - March 2020 - Equipment - Proofing the rule
Baking & Snack - March 2020 - 68
Baking & Snack - March 2020 - 69
Baking & Snack - March 2020 - 70
Baking & Snack - March 2020 - 71
Baking & Snack - March 2020 - 72
Baking & Snack - March 2020 - 73
Baking & Snack - March 2020 - 74
Baking & Snack - March 2020 - 75
Baking & Snack - March 2020 - 76
Baking & Snack - March 2020 - 77
Baking & Snack - March 2020 - 78
Baking & Snack - March 2020 - Equipment - Looking out for trouble
Baking & Snack - March 2020 - 80
Baking & Snack - March 2020 - 81
Baking & Snack - March 2020 - 82
Baking & Snack - March 2020 - 83
Baking & Snack - March 2020 - 84
Baking & Snack - March 2020 - 85
Baking & Snack - March 2020 - 86
Baking & Snack - March 2020 - 87
Baking & Snack - March 2020 - 88
Baking & Snack - March 2020 - Operations - Ready for rehab
Baking & Snack - March 2020 - 90
Baking & Snack - March 2020 - 91
Baking & Snack - March 2020 - 92
Baking & Snack - March 2020 - 93
Baking & Snack - March 2020 - 94
Baking & Snack - March 2020 - 95
Baking & Snack - March 2020 - 96
Baking & Snack - March 2020 - Equipment - The it factor
Baking & Snack - March 2020 - 98
Baking & Snack - March 2020 - 99
Baking & Snack - March 2020 - 100
Baking & Snack - March 2020 - 101
Baking & Snack - March 2020 - 102
Baking & Snack - March 2020 - Special report (Meeting Preview: TIA) - Boosting industry success
Baking & Snack - March 2020 - 104
Baking & Snack - March 2020 - Special report (Meeting Preview: IFT) - Winds of change
Baking & Snack - March 2020 - Events
Baking & Snack - March 2020 - 107
Baking & Snack - March 2020 - 108
Baking & Snack - March 2020 - 109
Baking & Snack - March 2020 - Featured innovation center - Puratos: Moving local to motivate
Baking & Snack - March 2020 - 111
Baking & Snack - March 2020 - Ingredients & formulating
Baking & Snack - March 2020 - 113
Baking & Snack - March 2020 - Equipment & packaging
Baking & Snack - March 2020 - 115
Baking & Snack - March 2020 - 116
Baking & Snack - March 2020 - 117
Baking & Snack - March 2020 - Patents
Baking & Snack - March 2020 - 119
Baking & Snack - March 2020 - New on the shelf
Baking & Snack - March 2020 - Marketplace
Baking & Snack - March 2020 - 122
Baking & Snack - March 2020 - 123
Baking & Snack - March 2020 - 124
Baking & Snack - March 2020 - 125
Baking & Snack - March 2020 - 126
Baking & Snack - March 2020 - 127
Baking & Snack - March 2020 - 128
Baking & Snack - March 2020 - Ad index
Baking & Snack - March 2020 - New product spotlight - Fresh out of the oven
Baking & Snack - March 2020 - 131
Baking & Snack - March 2020 - 132
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