Baking & Snack - December 2019 - 86

featured innovation center

WP BAKERY GROUP USA: LINKING BAKERS TO BREAD
Bread, in its many forms, is eaten in every corner of the world.
Because of that, it's produced in a variety of places and cultures. No matter where a bakery is located, Netherlands-based
WP Haton, the bread specialist within WP Bakery Group USA,
seeks to make a connection and be a source of assistance. The
WP Haton Dough Center, a 129-sq-ft training area for automated bread production, is key to that support and was newly renovated in 2018 as a component within the WP Haton
headquarters.
"At our WP Haton Dough Center, we demonstrate to our customers the many possibilities of various dough processing concepts, small bread lines up to large industrial lines and other
bread dough processing systems," said Patricia Kennedy, president and CEO, WP Bakery Group USA. "We test your doughs
using your own ingredients and your own recipes so that we can
determine the best WP equipment, design and layout for your
bakery to optimize production using a customized WP solution."
The center's experts help customers answer four primary
questions about WP equipment: Which equipment will help
optimize my current and future dough production process?
How can the process be perfected? Can the process be further
automated? Is improved future market positioning possible by
making other or new types of bread?

86 Baking & Snack December 2019 / www.bakingandsnack.com

To discover the answers, the WP Haton Dough Center offers bread line concepts. These lines are known by their product names: Crustica, which is used for artisan or craft breads
with long fermentation times that require dough-friendly handling; Baguetta, which produces baguette-shaped products; and
Classica, which is used for panned breads.
"We work with our customers in our Experience Center on
these bread lines according to the ingredients, process, people,
machines (IPPM) process," Ms. Kennedy said.
IPPM is a tool developed to train employees by breaking
down the complexity of production into its basic elements.
"Based on results after baking with these bread lines, customers
can choose complete WP Haton bread line solutions or individual pieces of bread makeup equipment," she said.
In the bread reference workshop, customers can learn to
process their products on WP Bakery Group USA's equipment
in single or multi-day sessions while answering the four primary questions. The center also offers workshops that explain
what types of breads are possible, and a technique workshop
teaches customers how to fix any technical issues that could
arise in the future.
However, the assistance and expertise found at the center
isn't limited to its physical location in the Netherlands. In the


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Baking & Snack - December 2019

Table of Contents for the Digital Edition of Baking & Snack - December 2019

Baking & Snack - December 2019
Contents
Contents
Editorial - Change and the art of embracing the inevitable
Newsfront - BBU commits to 100% sustainable packaging
Organizational changes underway at Kraft Heinz
General Mills using data for product development
Flowers launching portfolio review, strategic changes
Innova Market Insights names top trends for 2020
Clay Miller named president of Burford Corp.
Fred D. Pfening Co. names new president
In Memoriam
In Memoriam/In Brief/People
Operations Executive of the Year - MARSHALL’S LAW
From baker to inventor in one patent
The Bakery Cos. - FASTER Than the Speed of Change
Fruits & Nuts - OPEN INVITE
Pulses - Pulses 101
SANITATION STRATEGIES - Plan Ahead
Bun /Roll Tech - Individuality Among UNIFORMITY
When is the right time to purchase a separate artisan line?
Sheeting/Laminating - Jack of All Trades
Simplifying changeovers for sanitation and maintenance
Metal Detection / X-Ray - LOOKING Right Through It
Line Layout - BAKE Smarter
Packaging Innovations - Brave NEW WORLD
INDUSTRY IMAGES - Smart COOKIES
Meeting Preview: ASB - UPGRADE FOR A NEW DECADE
Meeting Preview: SNAXPO - On Your Marks
Events
Featured Innovation Center
Ingredients & Formulating
Equipment & Packaging
Patents
New on the Shelf
MARKETPLACE
AD INDEX
Baking & Snack - December 2019 - Baking & Snack - December 2019
Baking & Snack - December 2019 - Baking & Snack - December 2019
Baking & Snack - December 2019 - 2
Baking & Snack - December 2019 - 3
Baking & Snack - December 2019 - 4
Baking & Snack - December 2019 - 5
Baking & Snack - December 2019 - 6
Baking & Snack - December 2019 - 7
Baking & Snack - December 2019 - 8
Baking & Snack - December 2019 - Contents
Baking & Snack - December 2019 - 10
Baking & Snack - December 2019 - Contents
Baking & Snack - December 2019 - Editorial - Change and the art of embracing the inevitable
Baking & Snack - December 2019 - 13
Baking & Snack - December 2019 - General Mills using data for product development
Baking & Snack - December 2019 - 15
Baking & Snack - December 2019 - In Memoriam
Baking & Snack - December 2019 - In Memoriam/In Brief/People
Baking & Snack - December 2019 - Operations Executive of the Year - MARSHALL’S LAW
Baking & Snack - December 2019 - 19
Baking & Snack - December 2019 - From baker to inventor in one patent
Baking & Snack - December 2019 - 21
Baking & Snack - December 2019 - 22
Baking & Snack - December 2019 - 23
Baking & Snack - December 2019 - 24
Baking & Snack - December 2019 - 25
Baking & Snack - December 2019 - 26
Baking & Snack - December 2019 - 27
Baking & Snack - December 2019 - The Bakery Cos. - FASTER Than the Speed of Change
Baking & Snack - December 2019 - 29
Baking & Snack - December 2019 - 30
Baking & Snack - December 2019 - Fruits & Nuts - OPEN INVITE
Baking & Snack - December 2019 - 32
Baking & Snack - December 2019 - 33
Baking & Snack - December 2019 - 34
Baking & Snack - December 2019 - Pulses - Pulses 101
Baking & Snack - December 2019 - 36
Baking & Snack - December 2019 - 37
Baking & Snack - December 2019 - 38
Baking & Snack - December 2019 - 39
Baking & Snack - December 2019 - 40
Baking & Snack - December 2019 - SANITATION STRATEGIES - Plan Ahead
Baking & Snack - December 2019 - 42
Baking & Snack - December 2019 - Bun /Roll Tech - Individuality Among UNIFORMITY
Baking & Snack - December 2019 - When is the right time to purchase a separate artisan line?
Baking & Snack - December 2019 - 45
Baking & Snack - December 2019 - 46
Baking & Snack - December 2019 - 47
Baking & Snack - December 2019 - 48
Baking & Snack - December 2019 - 49
Baking & Snack - December 2019 - 50
Baking & Snack - December 2019 - 51
Baking & Snack - December 2019 - 52
Baking & Snack - December 2019 - Sheeting/Laminating - Jack of All Trades
Baking & Snack - December 2019 - 54
Baking & Snack - December 2019 - 55
Baking & Snack - December 2019 - Simplifying changeovers for sanitation and maintenance
Baking & Snack - December 2019 - 57
Baking & Snack - December 2019 - 58
Baking & Snack - December 2019 - 59
Baking & Snack - December 2019 - 60
Baking & Snack - December 2019 - Metal Detection / X-Ray - LOOKING Right Through It
Baking & Snack - December 2019 - 62
Baking & Snack - December 2019 - 63
Baking & Snack - December 2019 - 64
Baking & Snack - December 2019 - Line Layout - BAKE Smarter
Baking & Snack - December 2019 - 66
Baking & Snack - December 2019 - 67
Baking & Snack - December 2019 - 68
Baking & Snack - December 2019 - Packaging Innovations - Brave NEW WORLD
Baking & Snack - December 2019 - 70
Baking & Snack - December 2019 - 71
Baking & Snack - December 2019 - 72
Baking & Snack - December 2019 - 73
Baking & Snack - December 2019 - 74
Baking & Snack - December 2019 - INDUSTRY IMAGES - Smart COOKIES
Baking & Snack - December 2019 - 76
Baking & Snack - December 2019 - 77
Baking & Snack - December 2019 - 78
Baking & Snack - December 2019 - Meeting Preview: ASB - UPGRADE FOR A NEW DECADE
Baking & Snack - December 2019 - 80
Baking & Snack - December 2019 - Meeting Preview: SNAXPO - On Your Marks
Baking & Snack - December 2019 - Events
Baking & Snack - December 2019 - 83
Baking & Snack - December 2019 - 84
Baking & Snack - December 2019 - 85
Baking & Snack - December 2019 - Featured Innovation Center
Baking & Snack - December 2019 - 87
Baking & Snack - December 2019 - Ingredients & Formulating
Baking & Snack - December 2019 - 89
Baking & Snack - December 2019 - Equipment & Packaging
Baking & Snack - December 2019 - 91
Baking & Snack - December 2019 - 92
Baking & Snack - December 2019 - 93
Baking & Snack - December 2019 - Patents
Baking & Snack - December 2019 - New on the Shelf
Baking & Snack - December 2019 - MARKETPLACE
Baking & Snack - December 2019 - 97
Baking & Snack - December 2019 - 98
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Baking & Snack - December 2019 - 104
Baking & Snack - December 2019 - AD INDEX
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Baking & Snack - December 2019 - 107
Baking & Snack - December 2019 - 108
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