Baking & Snack - November 2019 - 48

SUGAR REDUCTION

45%
48%

TRYING TO AVOID OR
REDUCE REFINED SUGAR
TRYING TO AVOID OR REDUCE

ARTIFICIAL SWEETENERS

Hartman Group's 2017 "Health + Wellness" study

Formulating for function

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Sugar is a multi-faceted ingredient;
sweetness isn't its only attribute. It's
also quite functional in a formulation.
So, bakers need to be cognizant of how
they're reformulating so as not to create
an accidental tradeoff.
"It would be nice if you could just remove sugar and replace it with a highpotency sweetener, but then you have
all that bulk that you need to remedy,"
Mr. Gennrich said.
But sugar isn't just providing bulk. "It's
also contributing plasticity and flexibility
to the dough or formula," Mr. Gennrich
added. "And from a textural standpoint,
it can also affect the crispness level of a
product. Think about using granulated
sugar versus liquid sugars: If you're using majority granulated sugar in a cookie, you'll have a more crispy product; if
you're using majority corn syrup or liquid
sugar, it's going to be softer."
These attributes are going to be impacted once a formula is redesigned
for reduced sugar. "If you take it out
and don't replace it with anything, or
you replace it with an ingredient that
doesn't have those same characteristics, then you won't be as successful,"
Mr. Gennrich said.
Hanna Santoro, senior scientist, baking development and applications for
ADM, noted that sugar substitutes like
erythritol provide structure functionality. "However, the need to replace bulk
will exist for all high-potency sweeteners, and determining how bulk will be
replaced is particularly important for
sweet goods."
She suggested identifying the bulk
replacement first and then choosing the
sweetening agent. "If the profile still isn't

quite right, we may also incorporate flavor modifiers to ensure the product has
the right amount of perceived sweetness
and that the right flavors are hitting the
palate at the right time."
Sugar also holds water well. "Because
of that, it helps reduce the water activity," Mr. Jost observed. "So, when you're
reducing sugar, one of the biggest challenges can be shelf life."
Carolina Innovative Food Ingredients
(CIFI) recognized that sweet potato has
been gaining consumer attention for its
healthy attributes and also works well
for holding water. "Carolina Sweet, our
sweet potato-based clean label sweetener, is a value-added ingredient," said
Paul Verderber, senior vice-president
of sales, CIFI. "It is a great solution for
brands seeking ingredients with benefits
such as natural sweetness and waterholding capacity."
To get that proper balance of flavor and function, bakers will be hardpressed to find one magic bullet.

Finding the right combination
Sugar is a complex ingredient that wears
many hats, and no one replacement option can truly say the same. To create a
product that delivers a comparable experience and doesn't feel like a sacrifice,
bakers must find the combination of ingredients that will play well together.
For starters, sugar can be one of the
least expensive ingredients in a formulation, which means a baker must be
strategic in replacing it so as not to incur
too much cost. You can sub in inexpensive ingredients like maltodextrin, corn
syrup or even corn starch, according to
Mr. Gennrich, but they require smaller
amounts, and they won't provide the


http://www.ADMsweeteners.com

Baking & Snack - November 2019

Table of Contents for the Digital Edition of Baking & Snack - November 2019

Baking & Snack - November 2019
Contents
Contents
Editorial - Gone too soon
Newsfront - Economist: Snack makers prepare for growth
Baking Hall of Fame to add four industry veterans
Private equity firm to debut new snacking platform
Nestle recalls ready-to-bake refrigerated dough
Bridor to invest $127 million in Canadian plant
Corbion packs 11,000 meals for hungry families
Baking industry connects with military community
In Memoriam
People/In Brief
IBIE RECAP - IBIE reaches new heights
Neri’s Bakery Products - New Kids on the Block
Startup Brands - Learning from the ROOKIES
How incubators are nurturing innovation one program at a time
Brand chemistry brings legacy companies into the future
Sugar Reduction - Sweet surrender
Gluten-Free - Staying POWER
INDUSTRY INSIGHT - training BREAKDOWN
Donut Technology - Dollars to Donuts
Ingredient Handling - Location, Location, Location
Season/Spray/Tumble - GOT IT COVERED
Automation - tooling with TECHNOLOGY
Tune up food safety programs
Horizontal Form/Fill/Seal - THE RATE OF MOTION
Stepping up h/f/f/s equipment sanitation functions
TECHNICALLY SPEAKING - 'ANTI'-UP
Meeting Preview - Lift the Curtain
Events
Featured Innovation Center
Ingredients & Formulating
Equipment & Packaging
Patents
New on the Shelf
MARKETPLACE
AD INDEX
NEW PRODUCT SPOTLIGHT
Baking & Snack - November 2019 - Baking & Snack - November 2019
Baking & Snack - November 2019 - Baking & Snack - November 2019
Baking & Snack - November 2019 - 2
Baking & Snack - November 2019 - 3
Baking & Snack - November 2019 - 4
Baking & Snack - November 2019 - 5
Baking & Snack - November 2019 - 6
Baking & Snack - November 2019 - 7
Baking & Snack - November 2019 - 8
Baking & Snack - November 2019 - Contents
Baking & Snack - November 2019 - 10
Baking & Snack - November 2019 - Contents
Baking & Snack - November 2019 - Editorial - Gone too soon
Baking & Snack - November 2019 - 13
Baking & Snack - November 2019 - Nestle recalls ready-to-bake refrigerated dough
Baking & Snack - November 2019 - 15
Baking & Snack - November 2019 - In Memoriam
Baking & Snack - November 2019 - People/In Brief
Baking & Snack - November 2019 - 18
Baking & Snack - November 2019 - IBIE RECAP - IBIE reaches new heights
Baking & Snack - November 2019 - 20
Baking & Snack - November 2019 - 21
Baking & Snack - November 2019 - 22
Baking & Snack - November 2019 - 23
Baking & Snack - November 2019 - 24
Baking & Snack - November 2019 - 25
Baking & Snack - November 2019 - Neri’s Bakery Products - New Kids on the Block
Baking & Snack - November 2019 - 27
Baking & Snack - November 2019 - 28
Baking & Snack - November 2019 - 29
Baking & Snack - November 2019 - 30
Baking & Snack - November 2019 - 31
Baking & Snack - November 2019 - 32
Baking & Snack - November 2019 - 33
Baking & Snack - November 2019 - 34
Baking & Snack - November 2019 - 35
Baking & Snack - November 2019 - 36
Baking & Snack - November 2019 - Startup Brands - Learning from the ROOKIES
Baking & Snack - November 2019 - How incubators are nurturing innovation one program at a time
Baking & Snack - November 2019 - 39
Baking & Snack - November 2019 - 40
Baking & Snack - November 2019 - 41
Baking & Snack - November 2019 - Brand chemistry brings legacy companies into the future
Baking & Snack - November 2019 - 43
Baking & Snack - November 2019 - Sugar Reduction - Sweet surrender
Baking & Snack - November 2019 - 45
Baking & Snack - November 2019 - 46
Baking & Snack - November 2019 - 47
Baking & Snack - November 2019 - 48
Baking & Snack - November 2019 - 49
Baking & Snack - November 2019 - 50
Baking & Snack - November 2019 - 51
Baking & Snack - November 2019 - 52
Baking & Snack - November 2019 - 53
Baking & Snack - November 2019 - 54
Baking & Snack - November 2019 - Gluten-Free - Staying POWER
Baking & Snack - November 2019 - 56
Baking & Snack - November 2019 - 57
Baking & Snack - November 2019 - 58
Baking & Snack - November 2019 - 59
Baking & Snack - November 2019 - 60
Baking & Snack - November 2019 - 61
Baking & Snack - November 2019 - 62
Baking & Snack - November 2019 - INDUSTRY INSIGHT - training BREAKDOWN
Baking & Snack - November 2019 - 64
Baking & Snack - November 2019 - Donut Technology - Dollars to Donuts
Baking & Snack - November 2019 - 66
Baking & Snack - November 2019 - 67
Baking & Snack - November 2019 - 68
Baking & Snack - November 2019 - 69
Baking & Snack - November 2019 - 70
Baking & Snack - November 2019 - 71
Baking & Snack - November 2019 - 72
Baking & Snack - November 2019 - 73
Baking & Snack - November 2019 - 74
Baking & Snack - November 2019 - 75
Baking & Snack - November 2019 - 76
Baking & Snack - November 2019 - Ingredient Handling - Location, Location, Location
Baking & Snack - November 2019 - 78
Baking & Snack - November 2019 - 79
Baking & Snack - November 2019 - 80
Baking & Snack - November 2019 - 81
Baking & Snack - November 2019 - 82
Baking & Snack - November 2019 - 83
Baking & Snack - November 2019 - 84
Baking & Snack - November 2019 - 85
Baking & Snack - November 2019 - 86
Baking & Snack - November 2019 - Season/Spray/Tumble - GOT IT COVERED
Baking & Snack - November 2019 - 88
Baking & Snack - November 2019 - 89
Baking & Snack - November 2019 - 90
Baking & Snack - November 2019 - 91
Baking & Snack - November 2019 - 92
Baking & Snack - November 2019 - Automation - tooling with TECHNOLOGY
Baking & Snack - November 2019 - Tune up food safety programs
Baking & Snack - November 2019 - 95
Baking & Snack - November 2019 - 96
Baking & Snack - November 2019 - 97
Baking & Snack - November 2019 - 98
Baking & Snack - November 2019 - 99
Baking & Snack - November 2019 - 100
Baking & Snack - November 2019 - Horizontal Form/Fill/Seal - THE RATE OF MOTION
Baking & Snack - November 2019 - 102
Baking & Snack - November 2019 - Stepping up h/f/f/s equipment sanitation functions
Baking & Snack - November 2019 - 104
Baking & Snack - November 2019 - TECHNICALLY SPEAKING - 'ANTI'-UP
Baking & Snack - November 2019 - 106
Baking & Snack - November 2019 - Meeting Preview - Lift the Curtain
Baking & Snack - November 2019 - Events
Baking & Snack - November 2019 - 109
Baking & Snack - November 2019 - Featured Innovation Center
Baking & Snack - November 2019 - 111
Baking & Snack - November 2019 - Ingredients & Formulating
Baking & Snack - November 2019 - 113
Baking & Snack - November 2019 - Equipment & Packaging
Baking & Snack - November 2019 - 115
Baking & Snack - November 2019 - 116
Baking & Snack - November 2019 - 117
Baking & Snack - November 2019 - Patents
Baking & Snack - November 2019 - 119
Baking & Snack - November 2019 - New on the Shelf
Baking & Snack - November 2019 - 122
Baking & Snack - November 2019 - 123
Baking & Snack - November 2019 - 124
Baking & Snack - November 2019 - 125
Baking & Snack - November 2019 - 126
Baking & Snack - November 2019 - 127
Baking & Snack - November 2019 - 128
Baking & Snack - November 2019 - 128
Baking & Snack - November 2019 - AD INDEX
Baking & Snack - November 2019 - NEW PRODUCT SPOTLIGHT
Baking & Snack - November 2019 - 131
Baking & Snack - November 2019 - 132
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