Baking & Snack - November 2019 - 46

ACR
Y

LAM

IDE

RED

UCT

ION

SUGAR REDUCTION

Clean label Dough
Conditioners & Shelf Life
Extenders for yeast raised,
chemically leavened
baked goods.

lowing customers to decide which approach works for them."

Allulose can be used in a protein cookie to reduce sugar
by up to 30%.
Ingredion

Formulating for flavor

* Custom blending of bakery,
snack, health & nutrition
mixes and bases
* Bakery Mixes, Custom Blends/
Toll Blending
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C ERT IF I ED

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Even for those with the purest of healthand-wellness intentions, taste is king for
consumers. This can make successful
sugar reduction a tricky proposition,
not only because flavor is one of sugar's
primary roles but also because consumers immediately identify "reduced sugar"
with diminished taste.
"The industry is still trying to get
people to think of foods with less sugar
as attractive-tasting and not 'better-foryou and just okay,' " said Alina Slotnik,
vice-president of global marketing,
PureCircle. "In many areas of food development, that paradigm of things that
are better for you don't taste as well is
finally getting challenged. But the transformation is still happening."
When bakers get the flavor right,
there's a real payoff. According to ADM's
"Outside Voice" consumer study, half of
consumers said they would pay more for
a product with less sugar if it delivered
on the taste they expected.
"The major challenge is understanding how sucrose is perceived during eating compared with other sweeteners,"
Dr. Waters noted. "An early or lingering
delivery of sweetness can be perceived
negatively by the consumer." Oftentimes

it's easier to develop a new product with
no perceived baseline, which inherently
creates more flexibility. "Rather, an overall balance must be achieved," she said.
"This can be done using a range of flavor modulation technologies and natural
flavors as well as using sugar substitutes."
Over the years, zero-sugar sweeteners have evolved through production
efficiencies, making them more affordable than before, according to Joanne
Wang, sweetener technical service customer solutions, Ingredion. "In addition,
bakers can achieve specific levels of sugar reduction at an optimized cost with
stevia sweeteners tailored to provide a
sugar-like taste at target usage levels."
PureCircle's stevia products have also
evolved, and that could change how consumers perceive the ingredient. "The opportunity to deliver an exceptional taste
experience with sugar reduction has
been mixed," Ms. Slotnik said.
The newest generation of stevia achieves
high levels of sweetness but with less aftertaste or linger, according to Matthew Jost,
PureCircle's research and development
chef, and can often stand alone on the
flavor front. "It's become a great solution
without having all the other flavors added
because of that," he noted.


http://www.kbingredients.com

Baking & Snack - November 2019

Table of Contents for the Digital Edition of Baking & Snack - November 2019

Baking & Snack - November 2019
Contents
Contents
Editorial - Gone too soon
Newsfront - Economist: Snack makers prepare for growth
Baking Hall of Fame to add four industry veterans
Private equity firm to debut new snacking platform
Nestle recalls ready-to-bake refrigerated dough
Bridor to invest $127 million in Canadian plant
Corbion packs 11,000 meals for hungry families
Baking industry connects with military community
In Memoriam
People/In Brief
IBIE RECAP - IBIE reaches new heights
Neri’s Bakery Products - New Kids on the Block
Startup Brands - Learning from the ROOKIES
How incubators are nurturing innovation one program at a time
Brand chemistry brings legacy companies into the future
Sugar Reduction - Sweet surrender
Gluten-Free - Staying POWER
INDUSTRY INSIGHT - training BREAKDOWN
Donut Technology - Dollars to Donuts
Ingredient Handling - Location, Location, Location
Season/Spray/Tumble - GOT IT COVERED
Automation - tooling with TECHNOLOGY
Tune up food safety programs
Horizontal Form/Fill/Seal - THE RATE OF MOTION
Stepping up h/f/f/s equipment sanitation functions
TECHNICALLY SPEAKING - 'ANTI'-UP
Meeting Preview - Lift the Curtain
Events
Featured Innovation Center
Ingredients & Formulating
Equipment & Packaging
Patents
New on the Shelf
MARKETPLACE
AD INDEX
NEW PRODUCT SPOTLIGHT
Baking & Snack - November 2019 - Baking & Snack - November 2019
Baking & Snack - November 2019 - Baking & Snack - November 2019
Baking & Snack - November 2019 - 2
Baking & Snack - November 2019 - 3
Baking & Snack - November 2019 - 4
Baking & Snack - November 2019 - 5
Baking & Snack - November 2019 - 6
Baking & Snack - November 2019 - 7
Baking & Snack - November 2019 - 8
Baking & Snack - November 2019 - Contents
Baking & Snack - November 2019 - 10
Baking & Snack - November 2019 - Contents
Baking & Snack - November 2019 - Editorial - Gone too soon
Baking & Snack - November 2019 - 13
Baking & Snack - November 2019 - Nestle recalls ready-to-bake refrigerated dough
Baking & Snack - November 2019 - 15
Baking & Snack - November 2019 - In Memoriam
Baking & Snack - November 2019 - People/In Brief
Baking & Snack - November 2019 - 18
Baking & Snack - November 2019 - IBIE RECAP - IBIE reaches new heights
Baking & Snack - November 2019 - 20
Baking & Snack - November 2019 - 21
Baking & Snack - November 2019 - 22
Baking & Snack - November 2019 - 23
Baking & Snack - November 2019 - 24
Baking & Snack - November 2019 - 25
Baking & Snack - November 2019 - Neri’s Bakery Products - New Kids on the Block
Baking & Snack - November 2019 - 27
Baking & Snack - November 2019 - 28
Baking & Snack - November 2019 - 29
Baking & Snack - November 2019 - 30
Baking & Snack - November 2019 - 31
Baking & Snack - November 2019 - 32
Baking & Snack - November 2019 - 33
Baking & Snack - November 2019 - 34
Baking & Snack - November 2019 - 35
Baking & Snack - November 2019 - 36
Baking & Snack - November 2019 - Startup Brands - Learning from the ROOKIES
Baking & Snack - November 2019 - How incubators are nurturing innovation one program at a time
Baking & Snack - November 2019 - 39
Baking & Snack - November 2019 - 40
Baking & Snack - November 2019 - 41
Baking & Snack - November 2019 - Brand chemistry brings legacy companies into the future
Baking & Snack - November 2019 - 43
Baking & Snack - November 2019 - Sugar Reduction - Sweet surrender
Baking & Snack - November 2019 - 45
Baking & Snack - November 2019 - 46
Baking & Snack - November 2019 - 47
Baking & Snack - November 2019 - 48
Baking & Snack - November 2019 - 49
Baking & Snack - November 2019 - 50
Baking & Snack - November 2019 - 51
Baking & Snack - November 2019 - 52
Baking & Snack - November 2019 - 53
Baking & Snack - November 2019 - 54
Baking & Snack - November 2019 - Gluten-Free - Staying POWER
Baking & Snack - November 2019 - 56
Baking & Snack - November 2019 - 57
Baking & Snack - November 2019 - 58
Baking & Snack - November 2019 - 59
Baking & Snack - November 2019 - 60
Baking & Snack - November 2019 - 61
Baking & Snack - November 2019 - 62
Baking & Snack - November 2019 - INDUSTRY INSIGHT - training BREAKDOWN
Baking & Snack - November 2019 - 64
Baking & Snack - November 2019 - Donut Technology - Dollars to Donuts
Baking & Snack - November 2019 - 66
Baking & Snack - November 2019 - 67
Baking & Snack - November 2019 - 68
Baking & Snack - November 2019 - 69
Baking & Snack - November 2019 - 70
Baking & Snack - November 2019 - 71
Baking & Snack - November 2019 - 72
Baking & Snack - November 2019 - 73
Baking & Snack - November 2019 - 74
Baking & Snack - November 2019 - 75
Baking & Snack - November 2019 - 76
Baking & Snack - November 2019 - Ingredient Handling - Location, Location, Location
Baking & Snack - November 2019 - 78
Baking & Snack - November 2019 - 79
Baking & Snack - November 2019 - 80
Baking & Snack - November 2019 - 81
Baking & Snack - November 2019 - 82
Baking & Snack - November 2019 - 83
Baking & Snack - November 2019 - 84
Baking & Snack - November 2019 - 85
Baking & Snack - November 2019 - 86
Baking & Snack - November 2019 - Season/Spray/Tumble - GOT IT COVERED
Baking & Snack - November 2019 - 88
Baking & Snack - November 2019 - 89
Baking & Snack - November 2019 - 90
Baking & Snack - November 2019 - 91
Baking & Snack - November 2019 - 92
Baking & Snack - November 2019 - Automation - tooling with TECHNOLOGY
Baking & Snack - November 2019 - Tune up food safety programs
Baking & Snack - November 2019 - 95
Baking & Snack - November 2019 - 96
Baking & Snack - November 2019 - 97
Baking & Snack - November 2019 - 98
Baking & Snack - November 2019 - 99
Baking & Snack - November 2019 - 100
Baking & Snack - November 2019 - Horizontal Form/Fill/Seal - THE RATE OF MOTION
Baking & Snack - November 2019 - 102
Baking & Snack - November 2019 - Stepping up h/f/f/s equipment sanitation functions
Baking & Snack - November 2019 - 104
Baking & Snack - November 2019 - TECHNICALLY SPEAKING - 'ANTI'-UP
Baking & Snack - November 2019 - 106
Baking & Snack - November 2019 - Meeting Preview - Lift the Curtain
Baking & Snack - November 2019 - Events
Baking & Snack - November 2019 - 109
Baking & Snack - November 2019 - Featured Innovation Center
Baking & Snack - November 2019 - 111
Baking & Snack - November 2019 - Ingredients & Formulating
Baking & Snack - November 2019 - 113
Baking & Snack - November 2019 - Equipment & Packaging
Baking & Snack - November 2019 - 115
Baking & Snack - November 2019 - 116
Baking & Snack - November 2019 - 117
Baking & Snack - November 2019 - Patents
Baking & Snack - November 2019 - 119
Baking & Snack - November 2019 - New on the Shelf
Baking & Snack - November 2019 - 122
Baking & Snack - November 2019 - 123
Baking & Snack - November 2019 - 124
Baking & Snack - November 2019 - 125
Baking & Snack - November 2019 - 126
Baking & Snack - November 2019 - 127
Baking & Snack - November 2019 - 128
Baking & Snack - November 2019 - 128
Baking & Snack - November 2019 - AD INDEX
Baking & Snack - November 2019 - NEW PRODUCT SPOTLIGHT
Baking & Snack - November 2019 - 131
Baking & Snack - November 2019 - 132
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