Baking & Snack - November 2019 - 130

NEW PRODUCT SPOTLIGHT

Creations Based on
Chocolate Cake Dessert Bowls pair with sweet treats like yogurt, pudding and ice cream.

W
Muffin Town provides menu ideas
that go along with
its cake bowls.
Muffin Town

What's tastier than enjoying a bowl of ice cream? For
Muffin Town, the bakery manufacturing sector of
Lawrence, MA-based JSB Industries, Inc., the answer
was simple: eating the frozen treat in an edible bowl 
made of chocolate cake.
But it doesn't just have to be filled with ice cream. The
company's new Chocolate Cake Dessert Bowls can hold
fruit, yogurt, pudding and other desserts or even snacks.
It was invented as a sweet spinoff to a savory idea.
"We developed a cornbread bowl last year as a carrier for
chili, mac and cheese, scrambled eggs and more," said
Jack Anderson, CEO and president, Muffin Town. "The
cornbread bowl has been such a success that the idea of
making a chocolate dessert bowl was a natural progres-

sion. We wanted to offer a versatile product that would
be a carrier for desserts."
Produced in a peanut- and tree-nut-free facility, the
290-Cal bowls were originally made for foodservice but
now come in packaging formats for retail. Consumers
can choose from a pack of two, six or 20. Prebaked and
frozen, the 3-oz treat has a shelf life of 365 days frozen or
five days at room temperature.
Although chocolate is currently the only dessert bowl
flavor, Muffin Town is always innovating. "With all our
new products, when we launch, we expect great success.
But we know it takes six to eight months for it to be well
received, and then orders come in," Mr. Anderson said.
"When this becomes popular, we will launch new flavors."
The biggest challenge in developing the Chocolate
Cake Dessert Bowls was its greatest draw: its shape.
Although the equipment used to produce the product
is a standard industrial oven, the baking pans had to be
made with cavities that create the precise bowl structure.
"Creativity and versatility are the two main characteristics of our new Chocolate Cake Dessert Bowls," stated
Roger Piffer, marketing director, JSB Industries. "Simply
thaw and serve to create a dessert for any holiday or celebration. Each 3-oz bowl has a beautiful presentation
and easily turns regular desserts and sundaes into deliciously inviting treats."
In foodservice, chefs can use the Chocolate Cake
Dessert Bowls to show off their desserts. While consumers might go the simple route of scooping ice cream into
the center of the bowls, they have the option to create
a masterpiece as well. People will find menu suggestions on the Muffin Town website that coincide with the
bowls in visually appealing presentations from cookie
dough ice cream with whipped cream, graham crackers
and chocolate sauce to chocolate pudding with gummy
worms and crushed cookies.
Creativity  and personalization  is key with the
bowls. It's the first step to crafting a decadent dessert and
carrying those sweet flavors from the icebox to the table.
- Karlee Renkoski



Baking & Snack - November 2019

Table of Contents for the Digital Edition of Baking & Snack - November 2019

Baking & Snack - November 2019
Contents
Contents
Editorial - Gone too soon
Newsfront - Economist: Snack makers prepare for growth
Baking Hall of Fame to add four industry veterans
Private equity firm to debut new snacking platform
Nestle recalls ready-to-bake refrigerated dough
Bridor to invest $127 million in Canadian plant
Corbion packs 11,000 meals for hungry families
Baking industry connects with military community
In Memoriam
People/In Brief
IBIE RECAP - IBIE reaches new heights
Neri’s Bakery Products - New Kids on the Block
Startup Brands - Learning from the ROOKIES
How incubators are nurturing innovation one program at a time
Brand chemistry brings legacy companies into the future
Sugar Reduction - Sweet surrender
Gluten-Free - Staying POWER
INDUSTRY INSIGHT - training BREAKDOWN
Donut Technology - Dollars to Donuts
Ingredient Handling - Location, Location, Location
Season/Spray/Tumble - GOT IT COVERED
Automation - tooling with TECHNOLOGY
Tune up food safety programs
Horizontal Form/Fill/Seal - THE RATE OF MOTION
Stepping up h/f/f/s equipment sanitation functions
TECHNICALLY SPEAKING - 'ANTI'-UP
Meeting Preview - Lift the Curtain
Events
Featured Innovation Center
Ingredients & Formulating
Equipment & Packaging
Patents
New on the Shelf
MARKETPLACE
AD INDEX
NEW PRODUCT SPOTLIGHT
Baking & Snack - November 2019 - Baking & Snack - November 2019
Baking & Snack - November 2019 - Baking & Snack - November 2019
Baking & Snack - November 2019 - 2
Baking & Snack - November 2019 - 3
Baking & Snack - November 2019 - 4
Baking & Snack - November 2019 - 5
Baking & Snack - November 2019 - 6
Baking & Snack - November 2019 - 7
Baking & Snack - November 2019 - 8
Baking & Snack - November 2019 - Contents
Baking & Snack - November 2019 - 10
Baking & Snack - November 2019 - Contents
Baking & Snack - November 2019 - Editorial - Gone too soon
Baking & Snack - November 2019 - 13
Baking & Snack - November 2019 - Nestle recalls ready-to-bake refrigerated dough
Baking & Snack - November 2019 - 15
Baking & Snack - November 2019 - In Memoriam
Baking & Snack - November 2019 - People/In Brief
Baking & Snack - November 2019 - 18
Baking & Snack - November 2019 - IBIE RECAP - IBIE reaches new heights
Baking & Snack - November 2019 - 20
Baking & Snack - November 2019 - 21
Baking & Snack - November 2019 - 22
Baking & Snack - November 2019 - 23
Baking & Snack - November 2019 - 24
Baking & Snack - November 2019 - 25
Baking & Snack - November 2019 - Neri’s Bakery Products - New Kids on the Block
Baking & Snack - November 2019 - 27
Baking & Snack - November 2019 - 28
Baking & Snack - November 2019 - 29
Baking & Snack - November 2019 - 30
Baking & Snack - November 2019 - 31
Baking & Snack - November 2019 - 32
Baking & Snack - November 2019 - 33
Baking & Snack - November 2019 - 34
Baking & Snack - November 2019 - 35
Baking & Snack - November 2019 - 36
Baking & Snack - November 2019 - Startup Brands - Learning from the ROOKIES
Baking & Snack - November 2019 - How incubators are nurturing innovation one program at a time
Baking & Snack - November 2019 - 39
Baking & Snack - November 2019 - 40
Baking & Snack - November 2019 - 41
Baking & Snack - November 2019 - Brand chemistry brings legacy companies into the future
Baking & Snack - November 2019 - 43
Baking & Snack - November 2019 - Sugar Reduction - Sweet surrender
Baking & Snack - November 2019 - 45
Baking & Snack - November 2019 - 46
Baking & Snack - November 2019 - 47
Baking & Snack - November 2019 - 48
Baking & Snack - November 2019 - 49
Baking & Snack - November 2019 - 50
Baking & Snack - November 2019 - 51
Baking & Snack - November 2019 - 52
Baking & Snack - November 2019 - 53
Baking & Snack - November 2019 - 54
Baking & Snack - November 2019 - Gluten-Free - Staying POWER
Baking & Snack - November 2019 - 56
Baking & Snack - November 2019 - 57
Baking & Snack - November 2019 - 58
Baking & Snack - November 2019 - 59
Baking & Snack - November 2019 - 60
Baking & Snack - November 2019 - 61
Baking & Snack - November 2019 - 62
Baking & Snack - November 2019 - INDUSTRY INSIGHT - training BREAKDOWN
Baking & Snack - November 2019 - 64
Baking & Snack - November 2019 - Donut Technology - Dollars to Donuts
Baking & Snack - November 2019 - 66
Baking & Snack - November 2019 - 67
Baking & Snack - November 2019 - 68
Baking & Snack - November 2019 - 69
Baking & Snack - November 2019 - 70
Baking & Snack - November 2019 - 71
Baking & Snack - November 2019 - 72
Baking & Snack - November 2019 - 73
Baking & Snack - November 2019 - 74
Baking & Snack - November 2019 - 75
Baking & Snack - November 2019 - 76
Baking & Snack - November 2019 - Ingredient Handling - Location, Location, Location
Baking & Snack - November 2019 - 78
Baking & Snack - November 2019 - 79
Baking & Snack - November 2019 - 80
Baking & Snack - November 2019 - 81
Baking & Snack - November 2019 - 82
Baking & Snack - November 2019 - 83
Baking & Snack - November 2019 - 84
Baking & Snack - November 2019 - 85
Baking & Snack - November 2019 - 86
Baking & Snack - November 2019 - Season/Spray/Tumble - GOT IT COVERED
Baking & Snack - November 2019 - 88
Baking & Snack - November 2019 - 89
Baking & Snack - November 2019 - 90
Baking & Snack - November 2019 - 91
Baking & Snack - November 2019 - 92
Baking & Snack - November 2019 - Automation - tooling with TECHNOLOGY
Baking & Snack - November 2019 - Tune up food safety programs
Baking & Snack - November 2019 - 95
Baking & Snack - November 2019 - 96
Baking & Snack - November 2019 - 97
Baking & Snack - November 2019 - 98
Baking & Snack - November 2019 - 99
Baking & Snack - November 2019 - 100
Baking & Snack - November 2019 - Horizontal Form/Fill/Seal - THE RATE OF MOTION
Baking & Snack - November 2019 - 102
Baking & Snack - November 2019 - Stepping up h/f/f/s equipment sanitation functions
Baking & Snack - November 2019 - 104
Baking & Snack - November 2019 - TECHNICALLY SPEAKING - 'ANTI'-UP
Baking & Snack - November 2019 - 106
Baking & Snack - November 2019 - Meeting Preview - Lift the Curtain
Baking & Snack - November 2019 - Events
Baking & Snack - November 2019 - 109
Baking & Snack - November 2019 - Featured Innovation Center
Baking & Snack - November 2019 - 111
Baking & Snack - November 2019 - Ingredients & Formulating
Baking & Snack - November 2019 - 113
Baking & Snack - November 2019 - Equipment & Packaging
Baking & Snack - November 2019 - 115
Baking & Snack - November 2019 - 116
Baking & Snack - November 2019 - 117
Baking & Snack - November 2019 - Patents
Baking & Snack - November 2019 - 119
Baking & Snack - November 2019 - New on the Shelf
Baking & Snack - November 2019 - 122
Baking & Snack - November 2019 - 123
Baking & Snack - November 2019 - 124
Baking & Snack - November 2019 - 125
Baking & Snack - November 2019 - 126
Baking & Snack - November 2019 - 127
Baking & Snack - November 2019 - 128
Baking & Snack - November 2019 - 128
Baking & Snack - November 2019 - AD INDEX
Baking & Snack - November 2019 - NEW PRODUCT SPOTLIGHT
Baking & Snack - November 2019 - 131
Baking & Snack - November 2019 - 132
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