Baking & Snack - November 2019 - 130

NEW PRODUCT SPOTLIGHT

Creations Based on
Chocolate Cake Dessert Bowls pair with sweet treats like yogurt, pudding and ice cream.

W
Muffin Town provides menu ideas
that go along with
its cake bowls.
Muffin Town

What's tastier than enjoying a bowl of ice cream? For
Muffin Town, the bakery manufacturing sector of
Lawrence, MA-based JSB Industries, Inc., the answer
was simple: eating the frozen treat in an edible bowl
made of chocolate cake.
But it doesn't just have to be filled with ice cream. The
company's new Chocolate Cake Dessert Bowls can hold
fruit, yogurt, pudding and other desserts or even snacks.
It was invented as a sweet spinoff to a savory idea.
"We developed a cornbread bowl last year as a carrier for
chili, mac and cheese, scrambled eggs and more," said
Jack Anderson, CEO and president, Muffin Town. "The
cornbread bowl has been such a success that the idea of
making a chocolate dessert bowl was a natural progres-

sion. We wanted to offer a versatile product that would
be a carrier for desserts."
Produced in a peanut- and tree-nut-free facility, the
290-Cal bowls were originally made for foodservice but
now come in packaging formats for retail. Consumers
can choose from a pack of two, six or 20. Prebaked and
frozen, the 3-oz treat has a shelf life of 365 days frozen or
five days at room temperature.
Although chocolate is currently the only dessert bowl
flavor, Muffin Town is always innovating. "With all our
new products, when we launch, we expect great success.
But we know it takes six to eight months for it to be well
received, and then orders come in," Mr. Anderson said.
"When this becomes popular, we will launch new flavors."
The biggest challenge in developing the Chocolate
Cake Dessert Bowls was its greatest draw: its shape.
Although the equipment used to produce the product
is a standard industrial oven, the baking pans had to be
made with cavities that create the precise bowl structure.
"Creativity and versatility are the two main characteristics of our new Chocolate Cake Dessert Bowls," stated
Roger Piffer, marketing director, JSB Industries. "Simply
thaw and serve to create a dessert for any holiday or celebration. Each 3-oz bowl has a beautiful presentation
and easily turns regular desserts and sundaes into deliciously inviting treats."
In foodservice, chefs can use the Chocolate Cake
Dessert Bowls to show off their desserts. While consumers might go the simple route of scooping ice cream into
the center of the bowls, they have the option to create
a masterpiece as well. People will find menu suggestions on the Muffin Town website that coincide with the
bowls in visually appealing presentations from cookie
dough ice cream with whipped cream, graham crackers
and chocolate sauce to chocolate pudding with gummy
worms and crushed cookies.
Creativity and personalization is key with the
bowls. It's the first step to crafting a decadent dessert and
carrying those sweet flavors from the icebox to the table.
- Karlee Renkoski

Baking & Snack - November 2019

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