Baking & Snack - October 2019 - 28

SUSTAINABILITY AWARD

Grupo Bimbo was a
sponsor of "Clean Our
Mexico," which brought
in 5 million volunteers
across the country.

humanistic philosophy," said Juan Muldoon, chief people
officer and sponsor of the Associates pillar. "It's a company that places the person at the center and never the
means, and that humanistic approach to the business is
what makes us special."
At its core, Grupo Bimbo creates an environment for
learning, growing, and developing professionally and
personally to execute more sweeping change. "If we focus on making the work experience the best it can be,
then we will have a positive multiplier effect in society,"
Mr. Muldoon suggested.
For example, every meeting that includes five or more
people - no matter where it is in the world - begins
with two "shorts," one cultural short and one safety
short. "In these shorts, we are providing small snippets of wisdom to all our associates. When you think
of 140,000 associates around the world who are being
taught these things about safety and values, and they
share them with their family and friends, that positive
outcome will multiply and spread," Mr. Muldoon said.
For him, the associates are the source of sustainability
for the business, and he emphasized that those in Grupo
Bimbo leadership walk with their associates to behave in
a manner consistent with the values of the company.
From a corporate culture perspective, Grupo Bimbo
recognized the challenges that come with its size and
reach. Part of Mr. Muldoon's role is to protect this pillar from becoming diluted, a task for which he is well
suited, considering his background with the company.
Mr. Muldoon also spent several years incorporating Grupo
Bimbo's culture into acquired companies such as Sara Lee,
Mrs Baird's and Weston Foods, just to name a few.
As Grupo Bimbo further broadens its global reach,
the goal is to be an accurate representation of the cul-

28 Baking & Snack October 2019 / www.bakingandsnack.com

tures and communities where it does business while also
functioning as an open and welcoming employer. "We
don't look at diversity from the standpoint of only gender," Mr. Muldoon said. "And it's not a numbers game.
It's about making sure our companies are an accurate reflection of the societies in which we operate."
In every aspect of sustainability, plans are only as
good as the action they are put into, and when put into
action, Grupo Bimbo's efforts often cross over several of
the pillars. "These pillars help to move the sustainability
needle, making teams from different areas aware of this
important aspect and the relevance to consider if their
activities are sustainable," Ms. Hernandez said. "And by
sharing KPIs in reference to specific sustainability topics, everyone walks toward sustainability every time."
As the company nears the completion of its 2020
Vision and sets its sights on goals for 2025, Grupo
Bimbo remains focused on transformation - of the
business, the industry and, perhaps, the world. "We call
them transformational objectives because we are trying
to make huge changes," Mr. Zarate said.
Receiving this award prompted Mr. Servitje to reflect
on the intention his family had when starting the bakery seven decades ago and how it's being fulfilled today.
"Our company is growing and transforming itself, but
the values and beliefs have been well aligned throughout
our history," he said. "We renew them and become part
of the places where we work. Though the values become
renewed, our purpose remains the same as it was developed by the founders."
Demonstrating that all it takes is commitment to
make big changes, Ms. Vazquez posed one simple challenge to the industry: "Be sustainable. It's economic,
environmental and socially viable."

*


http://www.bakingandsnack.com

Baking & Snack - October 2019

Table of Contents for the Digital Edition of Baking & Snack - October 2019

Baking & Snack - October 2019
Contents
Contents
Editorial - Who are the helpers?
Newsfront - IBIE partners with iba
Global Bakeries buys Better Baking Co.
Utz to acquire Conagra snacks business
The Original Cakerie to expand Canadian plant
News - Arbor Investments to recapitalize The Bakery Cos.
New flatbread association complements TIA
AIB International celebrates centennial anniversary
Shore Capital invests in wholesale baker
Grocery Manufacturers Association changing name and focus
People/In Brief
Sustainability Award - GOOD FOR BUSINESS, GOOD FOR BAKERY...GOOD FOR ALL
Michigan Bread - JUST GETTING STARTED
Growing a bakery responsibly
School Foodservice - CULINARY CAPTIVATION
Egg Replacement - Challenge Accepted
Clean label and allergen-free restrictions
Colors & Flavors - CUTTING COSTS
SANITATION STRATEGIES - THAT'S NOT A CHOCOLATE CHIP
Flatbread Technology - RISING TO NEW HEIGHTS
New ways to elevate flatbread production
Ovens - BAKING ON TARGET
Don’t forget to test
Dough Handling - MAKING A MOVE
Site Selection - IT'S ALL IN THE DETAILS
Vertical Packaging - SIGNED, SEALED, DELIVERED
The importance of testing for air leakage
Joy Cone - DIALING UP PRECISION
Events
Featured Innovation Center
Ingredients & Formulating
Equipment & Packaging
Patents
New on the Shelf
MARKETPLACE
AD INDEX
Baking & Snack - October 2019 - Baking & Snack - October 2019
Baking & Snack - October 2019 - Baking & Snack - October 2019
Baking & Snack - October 2019 - 2
Baking & Snack - October 2019 - 3
Baking & Snack - October 2019 - 4
Baking & Snack - October 2019 - 5
Baking & Snack - October 2019 - 6
Baking & Snack - October 2019 - 7
Baking & Snack - October 2019 - 8
Baking & Snack - October 2019 - Contents
Baking & Snack - October 2019 - 10
Baking & Snack - October 2019 - Contents
Baking & Snack - October 2019 - Editorial - Who are the helpers?
Baking & Snack - October 2019 - 13
Baking & Snack - October 2019 - 14
Baking & Snack - October 2019 - 15
Baking & Snack - October 2019 - The Original Cakerie to expand Canadian plant
Baking & Snack - October 2019 - 17
Baking & Snack - October 2019 - Shore Capital invests in wholesale baker
Baking & Snack - October 2019 - People/In Brief
Baking & Snack - October 2019 - Sustainability Award - GOOD FOR BUSINESS, GOOD FOR BAKERY...GOOD FOR ALL
Baking & Snack - October 2019 - 21
Baking & Snack - October 2019 - 22
Baking & Snack - October 2019 - 23
Baking & Snack - October 2019 - 24
Baking & Snack - October 2019 - 25
Baking & Snack - October 2019 - 26
Baking & Snack - October 2019 - 27
Baking & Snack - October 2019 - 28
Baking & Snack - October 2019 - 29
Baking & Snack - October 2019 - Michigan Bread - JUST GETTING STARTED
Baking & Snack - October 2019 - 31
Baking & Snack - October 2019 - 32
Baking & Snack - October 2019 - 33
Baking & Snack - October 2019 - 34
Baking & Snack - October 2019 - 35
Baking & Snack - October 2019 - 36
Baking & Snack - October 2019 - 37
Baking & Snack - October 2019 - Growing a bakery responsibly
Baking & Snack - October 2019 - 39
Baking & Snack - October 2019 - School Foodservice - CULINARY CAPTIVATION
Baking & Snack - October 2019 - 41
Baking & Snack - October 2019 - 42
Baking & Snack - October 2019 - 43
Baking & Snack - October 2019 - 44
Baking & Snack - October 2019 - 45
Baking & Snack - October 2019 - 46
Baking & Snack - October 2019 - 47
Baking & Snack - October 2019 - Egg Replacement - Challenge Accepted
Baking & Snack - October 2019 - 49
Baking & Snack - October 2019 - 50
Baking & Snack - October 2019 - 51
Baking & Snack - October 2019 - Clean label and allergen-free restrictions
Baking & Snack - October 2019 - 53
Baking & Snack - October 2019 - 54
Baking & Snack - October 2019 - 55
Baking & Snack - October 2019 - 56
Baking & Snack - October 2019 - Colors & Flavors - CUTTING COSTS
Baking & Snack - October 2019 - 58
Baking & Snack - October 2019 - 59
Baking & Snack - October 2019 - 60
Baking & Snack - October 2019 - 61
Baking & Snack - October 2019 - 62
Baking & Snack - October 2019 - SANITATION STRATEGIES - THAT'S NOT A CHOCOLATE CHIP
Baking & Snack - October 2019 - 64
Baking & Snack - October 2019 - Flatbread Technology - RISING TO NEW HEIGHTS
Baking & Snack - October 2019 - 66
Baking & Snack - October 2019 - 67
Baking & Snack - October 2019 - 68
Baking & Snack - October 2019 - 69
Baking & Snack - October 2019 - New ways to elevate flatbread production
Baking & Snack - October 2019 - 71
Baking & Snack - October 2019 - 72
Baking & Snack - October 2019 - 73
Baking & Snack - October 2019 - 74
Baking & Snack - October 2019 - Ovens - BAKING ON TARGET
Baking & Snack - October 2019 - 76
Baking & Snack - October 2019 - 77
Baking & Snack - October 2019 - 78
Baking & Snack - October 2019 - 79
Baking & Snack - October 2019 - 80
Baking & Snack - October 2019 - 81
Baking & Snack - October 2019 - Don’t forget to test
Baking & Snack - October 2019 - 83
Baking & Snack - October 2019 - 84
Baking & Snack - October 2019 - Dough Handling - MAKING A MOVE
Baking & Snack - October 2019 - 86
Baking & Snack - October 2019 - 87
Baking & Snack - October 2019 - 88
Baking & Snack - October 2019 - 89
Baking & Snack - October 2019 - 90
Baking & Snack - October 2019 - 91
Baking & Snack - October 2019 - 92
Baking & Snack - October 2019 - 93
Baking & Snack - October 2019 - 94
Baking & Snack - October 2019 - Site Selection - IT'S ALL IN THE DETAILS
Baking & Snack - October 2019 - 96
Baking & Snack - October 2019 - 97
Baking & Snack - October 2019 - 98
Baking & Snack - October 2019 - Vertical Packaging - SIGNED, SEALED, DELIVERED
Baking & Snack - October 2019 - The importance of testing for air leakage
Baking & Snack - October 2019 - 101
Baking & Snack - October 2019 - 102
Baking & Snack - October 2019 - 103
Baking & Snack - October 2019 - 104
Baking & Snack - October 2019 - Joy Cone - DIALING UP PRECISION
Baking & Snack - October 2019 - Events
Baking & Snack - October 2019 - 107
Baking & Snack - October 2019 - Featured Innovation Center
Baking & Snack - October 2019 - 109
Baking & Snack - October 2019 - Ingredients & Formulating
Baking & Snack - October 2019 - 111
Baking & Snack - October 2019 - Equipment & Packaging
Baking & Snack - October 2019 - 113
Baking & Snack - October 2019 - 114
Baking & Snack - October 2019 - 115
Baking & Snack - October 2019 - Patents
Baking & Snack - October 2019 - 117
Baking & Snack - October 2019 - New on the Shelf
Baking & Snack - October 2019 - MARKETPLACE
Baking & Snack - October 2019 - 120
Baking & Snack - October 2019 - 121
Baking & Snack - October 2019 - 122
Baking & Snack - October 2019 - 123
Baking & Snack - October 2019 - 124
Baking & Snack - October 2019 - 125
Baking & Snack - October 2019 - 126
Baking & Snack - October 2019 - 127
Baking & Snack - October 2019 - 128
Baking & Snack - October 2019 - AD INDEX
Baking & Snack - October 2019 - 130
Baking & Snack - October 2019 - 131
Baking & Snack - October 2019 - 132
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