Baking & Snack - October 2019 - 21

SPECIAL REPORT
Sustainability Award

Grupo Bimbo's multi-faceted efforts earn Baking & Snack's first-ever Sustainability Award.
by Joanie Spencer

S

Sustainability: It's top of mind - and often a purchase
driver - for everyone from consumers to retailers and
food manufacturers.
For Mexico City-based Grupo Bimbo SAB de CV, it's
in the company's DNA. Since the bakery's inception in
1945, Grupo Bimbo has focused its purpose to build a
sustainable, highly productive and deeply humane company. "Our sustainability program comes from our purpose as a business," said Daniel Servitje, Grupo Bimbo
chairman and CEO. "To put some teeth to the ground,
we asked ourselves, 'Who are the stakeholders we need
to fulfill our purpose?' The answer was our associates,
our consumers and society as a whole."
From there, Grupo Bimbo built four pillars -
Wellbeing, Planet, Community and Associates - to put
sustainability at the center of its business and bakery
operations. "For us, sustainability is not only about the
planet," Mr. Servitje said. "It is also about what we have
to do as a company to remain a viable entity for the generations to come."
The program is part of Grupo Bimbo's 2020 Vision,
set forth in 2015 to transform the baking industry and
expand the company's global leadership to better serve
more consumers. With hundreds of initiatives ranging from water conservation and reduced carbon footprint to community and product development, Grupo
Bimbo's impact has been felt around the world and, because of this, earned the distinction of Baking & Snack's
first Sustainability Award recipient.

The business proposition
Every effort in each pillar has the same requirements:
reach the intended goals and be good for the business.

As the 2020 Vision comes to fruition, Grupo Bimbo uses
these practices to make thoughtful business decisions
and serve as an example for the industry worldwide.
Each pillar is coordinated by two key personnel - a
leader and a sponsor - who set the strategies, guide
their execution and report to the company's steering
committee. While the leader is responsible for the dayto-day decisions, pillar sponsors are typically upperlevel executives who provide support to the leaders.
To set the overall strategy, Grupo Bimbo performed
a third-party materiality study in which it polled key
stakeholders, including customers, consumers, suppliers and others, to identify what aspects of the company
matter most to them. "It provides a roadmap for what's
really important to our stakeholders," said Jorge Zarate,
global operations senior vice-president, and sponsor of
the Planet pillar.
Mr. Zarate recognized that strategy execution relies
primarily on the business benefit to do the most good.
"For each initiative, everybody has to win," he said. In
Mexican manufacturing culture, bakeries house several
production lines - as many as 15 - in fewer facilities.
In Bimbo's plant in Toluca, Mexico, several lines make
a variety of products ranging from bread and buns to
sweet goods to tortillas. Insulation panels on these ovens
provide several benefits beyond energy conservation,
including keeping the bakery at a comfortable temperature. "It's telling the associates, 'We care about you. It's
not humane working in uncomfortable conditions, so
let's fix it,' " he said. "And in addition, the company will
save money with the gas reduction."
Keeping a business perspective in all its efforts not
only leads to growth for the company, but it also pro-

Grupo Bimbo's excellence
in sustainable practices
focusing on its Wellbeing,
Planet, Community and
Associates pillars earned
the company the first
Sustainability Award from
Baking & Snack.
Photos courtesy of Grupo Bimbo

www.bakingandsnack.com / October 2019 Baking & Snack 21


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Baking & Snack - October 2019

Table of Contents for the Digital Edition of Baking & Snack - October 2019

Baking & Snack - October 2019
Contents
Contents
Editorial - Who are the helpers?
Newsfront - IBIE partners with iba
Global Bakeries buys Better Baking Co.
Utz to acquire Conagra snacks business
The Original Cakerie to expand Canadian plant
News - Arbor Investments to recapitalize The Bakery Cos.
New flatbread association complements TIA
AIB International celebrates centennial anniversary
Shore Capital invests in wholesale baker
Grocery Manufacturers Association changing name and focus
People/In Brief
Sustainability Award - GOOD FOR BUSINESS, GOOD FOR BAKERY...GOOD FOR ALL
Michigan Bread - JUST GETTING STARTED
Growing a bakery responsibly
School Foodservice - CULINARY CAPTIVATION
Egg Replacement - Challenge Accepted
Clean label and allergen-free restrictions
Colors & Flavors - CUTTING COSTS
SANITATION STRATEGIES - THAT'S NOT A CHOCOLATE CHIP
Flatbread Technology - RISING TO NEW HEIGHTS
New ways to elevate flatbread production
Ovens - BAKING ON TARGET
Don’t forget to test
Dough Handling - MAKING A MOVE
Site Selection - IT'S ALL IN THE DETAILS
Vertical Packaging - SIGNED, SEALED, DELIVERED
The importance of testing for air leakage
Joy Cone - DIALING UP PRECISION
Events
Featured Innovation Center
Ingredients & Formulating
Equipment & Packaging
Patents
New on the Shelf
MARKETPLACE
AD INDEX
Baking & Snack - October 2019 - Baking & Snack - October 2019
Baking & Snack - October 2019 - Baking & Snack - October 2019
Baking & Snack - October 2019 - 2
Baking & Snack - October 2019 - 3
Baking & Snack - October 2019 - 4
Baking & Snack - October 2019 - 5
Baking & Snack - October 2019 - 6
Baking & Snack - October 2019 - 7
Baking & Snack - October 2019 - 8
Baking & Snack - October 2019 - Contents
Baking & Snack - October 2019 - 10
Baking & Snack - October 2019 - Contents
Baking & Snack - October 2019 - Editorial - Who are the helpers?
Baking & Snack - October 2019 - 13
Baking & Snack - October 2019 - 14
Baking & Snack - October 2019 - 15
Baking & Snack - October 2019 - The Original Cakerie to expand Canadian plant
Baking & Snack - October 2019 - 17
Baking & Snack - October 2019 - Shore Capital invests in wholesale baker
Baking & Snack - October 2019 - People/In Brief
Baking & Snack - October 2019 - Sustainability Award - GOOD FOR BUSINESS, GOOD FOR BAKERY...GOOD FOR ALL
Baking & Snack - October 2019 - 21
Baking & Snack - October 2019 - 22
Baking & Snack - October 2019 - 23
Baking & Snack - October 2019 - 24
Baking & Snack - October 2019 - 25
Baking & Snack - October 2019 - 26
Baking & Snack - October 2019 - 27
Baking & Snack - October 2019 - 28
Baking & Snack - October 2019 - 29
Baking & Snack - October 2019 - Michigan Bread - JUST GETTING STARTED
Baking & Snack - October 2019 - 31
Baking & Snack - October 2019 - 32
Baking & Snack - October 2019 - 33
Baking & Snack - October 2019 - 34
Baking & Snack - October 2019 - 35
Baking & Snack - October 2019 - 36
Baking & Snack - October 2019 - 37
Baking & Snack - October 2019 - Growing a bakery responsibly
Baking & Snack - October 2019 - 39
Baking & Snack - October 2019 - School Foodservice - CULINARY CAPTIVATION
Baking & Snack - October 2019 - 41
Baking & Snack - October 2019 - 42
Baking & Snack - October 2019 - 43
Baking & Snack - October 2019 - 44
Baking & Snack - October 2019 - 45
Baking & Snack - October 2019 - 46
Baking & Snack - October 2019 - 47
Baking & Snack - October 2019 - Egg Replacement - Challenge Accepted
Baking & Snack - October 2019 - 49
Baking & Snack - October 2019 - 50
Baking & Snack - October 2019 - 51
Baking & Snack - October 2019 - Clean label and allergen-free restrictions
Baking & Snack - October 2019 - 53
Baking & Snack - October 2019 - 54
Baking & Snack - October 2019 - 55
Baking & Snack - October 2019 - 56
Baking & Snack - October 2019 - Colors & Flavors - CUTTING COSTS
Baking & Snack - October 2019 - 58
Baking & Snack - October 2019 - 59
Baking & Snack - October 2019 - 60
Baking & Snack - October 2019 - 61
Baking & Snack - October 2019 - 62
Baking & Snack - October 2019 - SANITATION STRATEGIES - THAT'S NOT A CHOCOLATE CHIP
Baking & Snack - October 2019 - 64
Baking & Snack - October 2019 - Flatbread Technology - RISING TO NEW HEIGHTS
Baking & Snack - October 2019 - 66
Baking & Snack - October 2019 - 67
Baking & Snack - October 2019 - 68
Baking & Snack - October 2019 - 69
Baking & Snack - October 2019 - New ways to elevate flatbread production
Baking & Snack - October 2019 - 71
Baking & Snack - October 2019 - 72
Baking & Snack - October 2019 - 73
Baking & Snack - October 2019 - 74
Baking & Snack - October 2019 - Ovens - BAKING ON TARGET
Baking & Snack - October 2019 - 76
Baking & Snack - October 2019 - 77
Baking & Snack - October 2019 - 78
Baking & Snack - October 2019 - 79
Baking & Snack - October 2019 - 80
Baking & Snack - October 2019 - 81
Baking & Snack - October 2019 - Don’t forget to test
Baking & Snack - October 2019 - 83
Baking & Snack - October 2019 - 84
Baking & Snack - October 2019 - Dough Handling - MAKING A MOVE
Baking & Snack - October 2019 - 86
Baking & Snack - October 2019 - 87
Baking & Snack - October 2019 - 88
Baking & Snack - October 2019 - 89
Baking & Snack - October 2019 - 90
Baking & Snack - October 2019 - 91
Baking & Snack - October 2019 - 92
Baking & Snack - October 2019 - 93
Baking & Snack - October 2019 - 94
Baking & Snack - October 2019 - Site Selection - IT'S ALL IN THE DETAILS
Baking & Snack - October 2019 - 96
Baking & Snack - October 2019 - 97
Baking & Snack - October 2019 - 98
Baking & Snack - October 2019 - Vertical Packaging - SIGNED, SEALED, DELIVERED
Baking & Snack - October 2019 - The importance of testing for air leakage
Baking & Snack - October 2019 - 101
Baking & Snack - October 2019 - 102
Baking & Snack - October 2019 - 103
Baking & Snack - October 2019 - 104
Baking & Snack - October 2019 - Joy Cone - DIALING UP PRECISION
Baking & Snack - October 2019 - Events
Baking & Snack - October 2019 - 107
Baking & Snack - October 2019 - Featured Innovation Center
Baking & Snack - October 2019 - 109
Baking & Snack - October 2019 - Ingredients & Formulating
Baking & Snack - October 2019 - 111
Baking & Snack - October 2019 - Equipment & Packaging
Baking & Snack - October 2019 - 113
Baking & Snack - October 2019 - 114
Baking & Snack - October 2019 - 115
Baking & Snack - October 2019 - Patents
Baking & Snack - October 2019 - 117
Baking & Snack - October 2019 - New on the Shelf
Baking & Snack - October 2019 - MARKETPLACE
Baking & Snack - October 2019 - 120
Baking & Snack - October 2019 - 121
Baking & Snack - October 2019 - 122
Baking & Snack - October 2019 - 123
Baking & Snack - October 2019 - 124
Baking & Snack - October 2019 - 125
Baking & Snack - October 2019 - 126
Baking & Snack - October 2019 - 127
Baking & Snack - October 2019 - 128
Baking & Snack - October 2019 - AD INDEX
Baking & Snack - October 2019 - 130
Baking & Snack - October 2019 - 131
Baking & Snack - October 2019 - 132
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