Baking & Snack - July 2019 - 62

FORTIFICATION

Adding nutrients to baked goods increases costs;
therefore, it is paramount that only the right ones in
the most effective form be added to the formulation.

Fortifying foods children
already love, like crackers, with extra nutrition
they need, like calcium,
can help bakers reach
target consumers.
©Africa Studio - stock.adobe.com

"The fortified food should be consumed in quantities that will make a significant contribution to the diet
of the population in need," said Jasmine Monette, professional nutritionist and technical support manager,
Lallemand Baking. "The baker needs to make sure that
the addition does not create an imbalance of essential
nutrients and that the nutrient is stable under proper
conditions of storage and use."
Vitamins, for example, are more sensitive to stress
during the baking process. "This means vitamins can
lose some activity," said Annette Bueter, product developer, SternVitamin. "Losses in activity can be compensated by adding overages, which means we are adding
higher vitamin levels than what is required on the label
of the final product. Minerals are less sensitive than vitamins, but they can have an impact on the sensory properties of the baked goods."
Nutrient distribution and interactions must also be
evaluated. The latter may change over shelf life and have
a negative impact on taste and appearance.
"Differences in particle size may cause incomplete
blending or segregation of nutrients," said Mel Mann,

62 Baking & Snack July 2019 / www.bakingandsnack.com

director of innovation, Wixon. "Minerals such as calcium may disrupt bubble formation - gas leavening -
during baking, resulting in lower rise. "Bioavailability
should also be considered," he said. "There may be solubility issues because of nutrient interactions."
Encapsulation can delay or prevent interactions. "In the
end, it all depends on the levels and the combinations of
micronutrients in the final product," Ms. Bueter said.

Enrich vs. fortify
Historically, fortification was all about adding vitamins and minerals to everyday foods to prevent deficiencies that can lead to disease. This has evolved to
include adding nutrients to help the body function at
its best.
"Bakers who fortify their products have an opportunity to create functional foods that provide
broad nutritional benefits, or they can reach into
highly desirable niche food markets by developing
products tailored to specific health conditions," said
Laura Tagliani, director of science and compliance,
Quintessence Nutraceuticals.
Markets like bakery and snacks that have matured
often start to converge into different segments as
companies differentiate their products and gain consumer attention, observed Sam Wright, CEO, The
Wright Group.
"Segments can be based on age, gender, lifestyle
considerations, health conditions or even time of
day," he said. "The permutations are endless, and each
segment would require a different combination of nutrients to support the market positioning."
Take calcium fortification. "This is important for
healthy development in children, as well as necessary
for maintaining bone health throughout adulthood,"
said Matt Patrick, technology, applications research
and technical services, Delavau Bakery Partners by
SafPro.
This bone-building nutrient is not inherently present in grain; however, varied grain-based foods are
commonly consumed by the demographics that need
calcium. Young children, for example, eat breakfast
cereals and snack crackers. Adding calcium to these
products for bone development can round out these
products.
While older children and young adults would also


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Baking & Snack - July 2019

Table of Contents for the Digital Edition of Baking & Snack - July 2019

Baking & Snack - July 2019
Contents
Contents
Editorial - The collegiality of baking
Newsfront - Consumer insights reframe snacking for Mondelez
Pepperidge looks to ‘unleash the growth’ in Goldfish
DowDuPont merging two business units
News - BEMA announces 2019 board executives
Rich Hoskins recieves lifetime achievement award
Context becoming critical for food additives
In Memoriam
Arnott’s begins construction on $45 million warehouse
People/In Brief
Food Safety Series - farm-to-fork FOOD SAFETY
IBIE Committee Roundtable - EVOLVING WITH THE TIMES
Bud’s Best Cookies - THE RIGHT STUFF
The magic of tray loading
One connection can chart a company’s course
International Series: Asia - SEA OF CHANGE
Where’s the growth throughout Asia?
Gums and Stabilizers - PRESERVING APPEAL
Fortification - an EXTRA BOOST
Bar Technology - breaking down BARRIERS
Conveyors - ENSURING SAFE TRAVELS
Playing it safe with acetal belting
Moulders - Shaped for Control
Inline Quality Control - AS FAR AS IT CAN SEE
FSMA advances X-ray, vision systems
INDUSTRY INSIGHT - SUCCESSFUL PROJECTS
Meeting Preview: IBIE - Totally Immersed
Meeting Preview: AACCI - READY TO MINGLE
Events
Featured Innovation Center
Ingredients & Formulating
Equipment & Packaging
Patents
New on the Shelf
MARKETPLACE
AD INDEX
Baking & Snack - July 2019 - Baking & Snack - July 2019
Baking & Snack - July 2019 - Baking & Snack - July 2019
Baking & Snack - July 2019 - FC - 1
Baking & Snack - July 2019 - FC - 2
Baking & Snack - July 2019 - 2
Baking & Snack - July 2019 - 3
Baking & Snack - July 2019 - 4
Baking & Snack - July 2019 - 5
Baking & Snack - July 2019 - 6
Baking & Snack - July 2019 - 7
Baking & Snack - July 2019 - 8
Baking & Snack - July 2019 - Contents
Baking & Snack - July 2019 - 10
Baking & Snack - July 2019 - Contents
Baking & Snack - July 2019 - Editorial - The collegiality of baking
Baking & Snack - July 2019 - Pepperidge looks to ‘unleash the growth’ in Goldfish
Baking & Snack - July 2019 - DowDuPont merging two business units
Baking & Snack - July 2019 - 15
Baking & Snack - July 2019 - In Memoriam
Baking & Snack - July 2019 - People/In Brief
Baking & Snack - July 2019 - 18
Baking & Snack - July 2019 - Food Safety Series - farm-to-fork FOOD SAFETY
Baking & Snack - July 2019 - 20
Baking & Snack - July 2019 - 21
Baking & Snack - July 2019 - 22
Baking & Snack - July 2019 - 23
Baking & Snack - July 2019 - 24
Baking & Snack - July 2019 - 25
Baking & Snack - July 2019 - 26
Baking & Snack - July 2019 - IBIE Committee Roundtable - EVOLVING WITH THE TIMES
Baking & Snack - July 2019 - 28
Baking & Snack - July 2019 - 29
Baking & Snack - July 2019 - 30
Baking & Snack - July 2019 - 31
Baking & Snack - July 2019 - Bud’s Best Cookies - THE RIGHT STUFF
Baking & Snack - July 2019 - 33
Baking & Snack - July 2019 - 34
Baking & Snack - July 2019 - 35
Baking & Snack - July 2019 - 36
Baking & Snack - July 2019 - 37
Baking & Snack - July 2019 - The magic of tray loading
Baking & Snack - July 2019 - 39
Baking & Snack - July 2019 - 40
Baking & Snack - July 2019 - 41
Baking & Snack - July 2019 - One connection can chart a company’s course
Baking & Snack - July 2019 - 43
Baking & Snack - July 2019 - International Series: Asia - SEA OF CHANGE
Baking & Snack - July 2019 - 45
Baking & Snack - July 2019 - 46
Baking & Snack - July 2019 - 47
Baking & Snack - July 2019 - Where’s the growth throughout Asia?
Baking & Snack - July 2019 - 49
Baking & Snack - July 2019 - 50
Baking & Snack - July 2019 - Gums and Stabilizers - PRESERVING APPEAL
Baking & Snack - July 2019 - 52
Baking & Snack - July 2019 - 53
Baking & Snack - July 2019 - 54
Baking & Snack - July 2019 - 55
Baking & Snack - July 2019 - 56
Baking & Snack - July 2019 - 57
Baking & Snack - July 2019 - 58
Baking & Snack - July 2019 - 59
Baking & Snack - July 2019 - 60
Baking & Snack - July 2019 - Fortification - an EXTRA BOOST
Baking & Snack - July 2019 - 62
Baking & Snack - July 2019 - 63
Baking & Snack - July 2019 - 64
Baking & Snack - July 2019 - 65
Baking & Snack - July 2019 - 66
Baking & Snack - July 2019 - 67
Baking & Snack - July 2019 - 68
Baking & Snack - July 2019 - Bar Technology - breaking down BARRIERS
Baking & Snack - July 2019 - 70
Baking & Snack - July 2019 - 71
Baking & Snack - July 2019 - 72
Baking & Snack - July 2019 - 73
Baking & Snack - July 2019 - 74
Baking & Snack - July 2019 - 75
Baking & Snack - July 2019 - 76
Baking & Snack - July 2019 - 77
Baking & Snack - July 2019 - 78
Baking & Snack - July 2019 - Conveyors - ENSURING SAFE TRAVELS
Baking & Snack - July 2019 - 80
Baking & Snack - July 2019 - 81
Baking & Snack - July 2019 - 82
Baking & Snack - July 2019 - Playing it safe with acetal belting
Baking & Snack - July 2019 - 84
Baking & Snack - July 2019 - 85
Baking & Snack - July 2019 - 86
Baking & Snack - July 2019 - Moulders - Shaped for Control
Baking & Snack - July 2019 - 88
Baking & Snack - July 2019 - 89
Baking & Snack - July 2019 - 90
Baking & Snack - July 2019 - 91
Baking & Snack - July 2019 - 92
Baking & Snack - July 2019 - 93
Baking & Snack - July 2019 - 94
Baking & Snack - July 2019 - 95
Baking & Snack - July 2019 - 96
Baking & Snack - July 2019 - 97
Baking & Snack - July 2019 - 98
Baking & Snack - July 2019 - Inline Quality Control - AS FAR AS IT CAN SEE
Baking & Snack - July 2019 - FSMA advances X-ray, vision systems
Baking & Snack - July 2019 - 101
Baking & Snack - July 2019 - 102
Baking & Snack - July 2019 - 103
Baking & Snack - July 2019 - 104
Baking & Snack - July 2019 - INDUSTRY INSIGHT - SUCCESSFUL PROJECTS
Baking & Snack - July 2019 - 106
Baking & Snack - July 2019 - Meeting Preview: IBIE - Totally Immersed
Baking & Snack - July 2019 - 108
Baking & Snack - July 2019 - 109
Baking & Snack - July 2019 - 110
Baking & Snack - July 2019 - Meeting Preview: AACCI - READY TO MINGLE
Baking & Snack - July 2019 - Events
Baking & Snack - July 2019 - 113
Baking & Snack - July 2019 - 114
Baking & Snack - July 2019 - 115
Baking & Snack - July 2019 - Featured Innovation Center
Baking & Snack - July 2019 - 117
Baking & Snack - July 2019 - Ingredients & Formulating
Baking & Snack - July 2019 - 119
Baking & Snack - July 2019 - Equipment & Packaging
Baking & Snack - July 2019 - 121
Baking & Snack - July 2019 - 122
Baking & Snack - July 2019 - 123
Baking & Snack - July 2019 - Patents
Baking & Snack - July 2019 - 125
Baking & Snack - July 2019 - New on the Shelf
Baking & Snack - July 2019 - 127
Baking & Snack - July 2019 - MARKETPLACE
Baking & Snack - July 2019 - 129
Baking & Snack - July 2019 - 130
Baking & Snack - July 2019 - 131
Baking & Snack - July 2019 - 132
Baking & Snack - July 2019 - 133
Baking & Snack - July 2019 - 134
Baking & Snack - July 2019 - 135
Baking & Snack - July 2019 - 136
Baking & Snack - July 2019 - AD INDEX
Baking & Snack - July 2019 - 138
Baking & Snack - July 2019 - 139
Baking & Snack - July 2019 - 140
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