Baking & Snack - July 2019 - 33

OPERATIONS
Bud's Best Cookies

To modernize a bakery, Bud's Best Cookies learned that it takes the
perfect combination of people, equipment and a little bit of fire.
by Joanie Spencer

W

What are cookies made of? When Bud Cason was a
young boy, he discovered the magic of it all working in
his aunt's bakery, Greg's Cookie Co., and he was hooked.
"My dad thought it was the neatest thing that flour,
sugar and shortening could come into a bakery in bags
and boxes and go out as cookies in a cookie jar," said
Al Cason, Bud's son and president and COO of Bud's
Best Cookies in Birmingham, AL, which his father, now
chairman, founded in 1991.
Those were simpler times, and today, the magic happens in a different way and on a much larger scale than
by hand like they were at Greg's (which he eventually
purchased from his aunt) all those years ago. In today's
cookie production, automation is the status quo ... then
again, Bud's Best is a testament that people are still vital
to the process.
Over the past two years, this bakery has invested not
only in new technology to increase throughput and expand its production capabilities but also in a leadership
team that is poised to take the business into the future.

More minis
While it produces several cookie varieties, Bud's Best is
most known for its bite-size cookies, which the company
developed nearly 30 years ago when the mini craze began. "My father was the first to have a full line of bitesized cookies and build a business around it," Mr. Cason
recalled. What started out as a trend reached ubiquity
in the late-1990s, when minis proliferated everywhere
from c-stores to big-box retailers.

Today, the bakery serves retail outlets in 40 states.
"We also have a handful of customers who sell outside
the US," Mr. Cason said.
The portion-control trend has worked in Bud's Best's
favor, especially when snack sizes flourished in dollar
stores and vending machines, where the company has
found great success thanks to the product quality. "It's all
about getting good cookies in smaller packs," Mr. Cason
said. "People can still have something that takes care of
that craving, something that tastes good, but they just
eat less of it."
While the company's best-known products are its
mini vanilla wafers - the operation can crank out at
as many as 1.3 million an hour in the height of production - it also creates a variety of other cookies, including sandwich cookies and a large variety of wire-cut and
rotary cookies.
That versatility is something that has set Bud's Best
apart from some of its bigger competitors. "We can
do a lot of different things for different customers,"
Mr. Cason said, noting that some retail chains request
cases with packaging as small as 6-packs up to 24-pack
cases, thanks to grab-and-go trends. "We've seen a lot
of requests for portion-control packs, pantry packs and
smaller case packs over the past few years," he said.
"You need to have a lot of packing stations to accommodate those."
This need was just one that prompted some big
changes inside this 125,000-sq-ft facility. After investing
more than $7 million in equipment upgrades and a line

Al Cason, president
and COO, Bud's Best
Cookies, carries on his
father, Bud's (illustrated
in the top right corner)
passion for making
high-quality cookies.
Photography by kp studios.

www.bakingandsnack.com / July 2019 Baking & Snack 33


http://www.bakingandsnack.com

Baking & Snack - July 2019

Table of Contents for the Digital Edition of Baking & Snack - July 2019

Baking & Snack - July 2019
Contents
Contents
Editorial - The collegiality of baking
Newsfront - Consumer insights reframe snacking for Mondelez
Pepperidge looks to ‘unleash the growth’ in Goldfish
DowDuPont merging two business units
News - BEMA announces 2019 board executives
Rich Hoskins recieves lifetime achievement award
Context becoming critical for food additives
In Memoriam
Arnott’s begins construction on $45 million warehouse
People/In Brief
Food Safety Series - farm-to-fork FOOD SAFETY
IBIE Committee Roundtable - EVOLVING WITH THE TIMES
Bud’s Best Cookies - THE RIGHT STUFF
The magic of tray loading
One connection can chart a company’s course
International Series: Asia - SEA OF CHANGE
Where’s the growth throughout Asia?
Gums and Stabilizers - PRESERVING APPEAL
Fortification - an EXTRA BOOST
Bar Technology - breaking down BARRIERS
Conveyors - ENSURING SAFE TRAVELS
Playing it safe with acetal belting
Moulders - Shaped for Control
Inline Quality Control - AS FAR AS IT CAN SEE
FSMA advances X-ray, vision systems
INDUSTRY INSIGHT - SUCCESSFUL PROJECTS
Meeting Preview: IBIE - Totally Immersed
Meeting Preview: AACCI - READY TO MINGLE
Events
Featured Innovation Center
Ingredients & Formulating
Equipment & Packaging
Patents
New on the Shelf
MARKETPLACE
AD INDEX
Baking & Snack - July 2019 - Baking & Snack - July 2019
Baking & Snack - July 2019 - Baking & Snack - July 2019
Baking & Snack - July 2019 - FC - 1
Baking & Snack - July 2019 - FC - 2
Baking & Snack - July 2019 - 2
Baking & Snack - July 2019 - 3
Baking & Snack - July 2019 - 4
Baking & Snack - July 2019 - 5
Baking & Snack - July 2019 - 6
Baking & Snack - July 2019 - 7
Baking & Snack - July 2019 - 8
Baking & Snack - July 2019 - Contents
Baking & Snack - July 2019 - 10
Baking & Snack - July 2019 - Contents
Baking & Snack - July 2019 - Editorial - The collegiality of baking
Baking & Snack - July 2019 - Pepperidge looks to ‘unleash the growth’ in Goldfish
Baking & Snack - July 2019 - DowDuPont merging two business units
Baking & Snack - July 2019 - 15
Baking & Snack - July 2019 - In Memoriam
Baking & Snack - July 2019 - People/In Brief
Baking & Snack - July 2019 - 18
Baking & Snack - July 2019 - Food Safety Series - farm-to-fork FOOD SAFETY
Baking & Snack - July 2019 - 20
Baking & Snack - July 2019 - 21
Baking & Snack - July 2019 - 22
Baking & Snack - July 2019 - 23
Baking & Snack - July 2019 - 24
Baking & Snack - July 2019 - 25
Baking & Snack - July 2019 - 26
Baking & Snack - July 2019 - IBIE Committee Roundtable - EVOLVING WITH THE TIMES
Baking & Snack - July 2019 - 28
Baking & Snack - July 2019 - 29
Baking & Snack - July 2019 - 30
Baking & Snack - July 2019 - 31
Baking & Snack - July 2019 - Bud’s Best Cookies - THE RIGHT STUFF
Baking & Snack - July 2019 - 33
Baking & Snack - July 2019 - 34
Baking & Snack - July 2019 - 35
Baking & Snack - July 2019 - 36
Baking & Snack - July 2019 - 37
Baking & Snack - July 2019 - The magic of tray loading
Baking & Snack - July 2019 - 39
Baking & Snack - July 2019 - 40
Baking & Snack - July 2019 - 41
Baking & Snack - July 2019 - One connection can chart a company’s course
Baking & Snack - July 2019 - 43
Baking & Snack - July 2019 - International Series: Asia - SEA OF CHANGE
Baking & Snack - July 2019 - 45
Baking & Snack - July 2019 - 46
Baking & Snack - July 2019 - 47
Baking & Snack - July 2019 - Where’s the growth throughout Asia?
Baking & Snack - July 2019 - 49
Baking & Snack - July 2019 - 50
Baking & Snack - July 2019 - Gums and Stabilizers - PRESERVING APPEAL
Baking & Snack - July 2019 - 52
Baking & Snack - July 2019 - 53
Baking & Snack - July 2019 - 54
Baking & Snack - July 2019 - 55
Baking & Snack - July 2019 - 56
Baking & Snack - July 2019 - 57
Baking & Snack - July 2019 - 58
Baking & Snack - July 2019 - 59
Baking & Snack - July 2019 - 60
Baking & Snack - July 2019 - Fortification - an EXTRA BOOST
Baking & Snack - July 2019 - 62
Baking & Snack - July 2019 - 63
Baking & Snack - July 2019 - 64
Baking & Snack - July 2019 - 65
Baking & Snack - July 2019 - 66
Baking & Snack - July 2019 - 67
Baking & Snack - July 2019 - 68
Baking & Snack - July 2019 - Bar Technology - breaking down BARRIERS
Baking & Snack - July 2019 - 70
Baking & Snack - July 2019 - 71
Baking & Snack - July 2019 - 72
Baking & Snack - July 2019 - 73
Baking & Snack - July 2019 - 74
Baking & Snack - July 2019 - 75
Baking & Snack - July 2019 - 76
Baking & Snack - July 2019 - 77
Baking & Snack - July 2019 - 78
Baking & Snack - July 2019 - Conveyors - ENSURING SAFE TRAVELS
Baking & Snack - July 2019 - 80
Baking & Snack - July 2019 - 81
Baking & Snack - July 2019 - 82
Baking & Snack - July 2019 - Playing it safe with acetal belting
Baking & Snack - July 2019 - 84
Baking & Snack - July 2019 - 85
Baking & Snack - July 2019 - 86
Baking & Snack - July 2019 - Moulders - Shaped for Control
Baking & Snack - July 2019 - 88
Baking & Snack - July 2019 - 89
Baking & Snack - July 2019 - 90
Baking & Snack - July 2019 - 91
Baking & Snack - July 2019 - 92
Baking & Snack - July 2019 - 93
Baking & Snack - July 2019 - 94
Baking & Snack - July 2019 - 95
Baking & Snack - July 2019 - 96
Baking & Snack - July 2019 - 97
Baking & Snack - July 2019 - 98
Baking & Snack - July 2019 - Inline Quality Control - AS FAR AS IT CAN SEE
Baking & Snack - July 2019 - FSMA advances X-ray, vision systems
Baking & Snack - July 2019 - 101
Baking & Snack - July 2019 - 102
Baking & Snack - July 2019 - 103
Baking & Snack - July 2019 - 104
Baking & Snack - July 2019 - INDUSTRY INSIGHT - SUCCESSFUL PROJECTS
Baking & Snack - July 2019 - 106
Baking & Snack - July 2019 - Meeting Preview: IBIE - Totally Immersed
Baking & Snack - July 2019 - 108
Baking & Snack - July 2019 - 109
Baking & Snack - July 2019 - 110
Baking & Snack - July 2019 - Meeting Preview: AACCI - READY TO MINGLE
Baking & Snack - July 2019 - Events
Baking & Snack - July 2019 - 113
Baking & Snack - July 2019 - 114
Baking & Snack - July 2019 - 115
Baking & Snack - July 2019 - Featured Innovation Center
Baking & Snack - July 2019 - 117
Baking & Snack - July 2019 - Ingredients & Formulating
Baking & Snack - July 2019 - 119
Baking & Snack - July 2019 - Equipment & Packaging
Baking & Snack - July 2019 - 121
Baking & Snack - July 2019 - 122
Baking & Snack - July 2019 - 123
Baking & Snack - July 2019 - Patents
Baking & Snack - July 2019 - 125
Baking & Snack - July 2019 - New on the Shelf
Baking & Snack - July 2019 - 127
Baking & Snack - July 2019 - MARKETPLACE
Baking & Snack - July 2019 - 129
Baking & Snack - July 2019 - 130
Baking & Snack - July 2019 - 131
Baking & Snack - July 2019 - 132
Baking & Snack - July 2019 - 133
Baking & Snack - July 2019 - 134
Baking & Snack - July 2019 - 135
Baking & Snack - July 2019 - 136
Baking & Snack - July 2019 - AD INDEX
Baking & Snack - July 2019 - 138
Baking & Snack - July 2019 - 139
Baking & Snack - July 2019 - 140
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-october-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-september-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-august-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-july-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-june-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-may-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-april-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-march-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-february-2021
http://digitalbs.bakingbusiness.com/sosland/bs/2020_12_01
http://digitalbs.bakingbusiness.com/sosland/bs/2020_11_01
http://digitalbs.bakingbusiness.com/sosland/bs/2020_10_01
http://digitalbs.bakingbusiness.com/sosland/bs/2020_09_01
http://digitalbs.bakingbusiness.com/sosland/bs/2020_08_01
http://digitalbs.bakingbusiness.com/sosland/bs/2020_07_01
http://digitalbs.bakingbusiness.com/sosland/bs/2020_06_01
http://digitalbs.bakingbusiness.com/sosland/bs/2020_05_01
http://digitalbs.bakingbusiness.com/sosland/bs/2020_04_01
http://digitalbs.bakingbusiness.com/sosland/bs/2020_03_01
http://digitalbs.bakingbusiness.com/sosland/bs/2020_02_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_12_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_11_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_10_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_09_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_08_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_07_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_06_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_05_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_04_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_03_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_02_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_12_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_11_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_10_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_09_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_08_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_07_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_06_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_05_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_04_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_03_01
https://www.nxtbook.com/sosland/bs/2018_02_01
https://www.nxtbook.com/sosland/bs/2017_12_01
https://www.nxtbook.com/sosland/bs/2017_11_01
https://www.nxtbook.com/sosland/bs/2017_10_01
https://www.nxtbook.com/sosland/bs/2017_09_01
https://www.nxtbook.com/sosland/bs/2017_08_01
https://www.nxtbook.com/sosland/bs/2017_07_01
https://www.nxtbook.com/sosland/bs/2017_06_01
https://www.nxtbook.com/sosland/bs/2017_05_01
https://www.nxtbook.com/sosland/bs/2017_04_01
https://www.nxtbook.com/sosland/bs/2017_03_01
https://www.nxtbook.com/sosland/bs/2017_02_01
https://www.nxtbook.com/sosland/bs/2016_12_01
https://www.nxtbook.com/sosland/bs/2016_11_01
https://www.nxtbook.com/sosland/bs/2016_10_01
https://www.nxtbook.com/sosland/bs/2016_09_01
https://www.nxtbook.com/sosland/bs/2016_08_01
https://www.nxtbook.com/sosland/bs/2016_07_01
https://www.nxtbook.com/sosland/bs/2016_06_01
https://www.nxtbook.com/sosland/bs/2016_05_01
https://www.nxtbook.com/sosland/bs/2016_04_01
https://www.nxtbook.com/sosland/bs/2016_03_01
https://www.nxtbook.com/sosland/bs/2016_02_01
https://www.nxtbook.com/sosland/bs/2015_12_01
https://www.nxtbook.com/sosland/bs/2015_11_01
https://www.nxtbook.com/sosland/bs/2015_10_01
https://www.nxtbook.com/sosland/bs/2015_09_01
https://www.nxtbook.com/sosland/bs/2015_08_01
https://www.nxtbook.com/sosland/bs/2015_07_01
https://www.nxtbook.com/sosland/bs/2015_06_01
https://www.nxtbook.com/sosland/bs/2015_05_02
https://www.nxtbook.com/sosland/bs/2015_04_01
https://www.nxtbook.com/sosland/bs/2015_03_01
https://www.nxtbook.com/sosland/bs/2015_02_01
https://www.nxtbook.com/sosland/bs/2014_12_01
https://www.nxtbook.com/sosland/bs/2014_11_01
https://www.nxtbook.com/sosland/bs/2014_10_01
https://www.nxtbook.com/sosland/bs/2014_09_01
https://www.nxtbook.com/sosland/bs/2014_08_01
https://www.nxtbook.com/sosland/bs/2014_07_01
https://www.nxtbook.com/sosland/bs/2014_06_01
https://www.nxtbook.com/sosland/bs/2014_05_01
https://www.nxtbook.com/sosland/bs/2014_04_01
https://www.nxtbook.com/sosland/bs/2014_03_01
https://www.nxtbook.com/sosland/bs/2014_02_01
https://www.nxtbook.com/sosland/bs/2013_12_01
https://www.nxtbook.com/sosland/bs/2013_11_01
https://www.nxtbook.com/sosland/bs/2013_10_01
https://www.nxtbook.com/sosland/bs/2013_09_01
https://www.nxtbook.com/sosland/bs/2013_08_01
https://www.nxtbook.com/sosland/bs/2013_07_01
https://www.nxtbook.com/sosland/bs/2013_06_01
https://www.nxtbook.com/sosland/bs/2013_05_01
https://www.nxtbook.com/sosland/bs/2013_04_01
https://www.nxtbook.com/sosland/bs/2013_03_01
https://www.nxtbook.com/sosland/bs/2013_02_01
https://www.nxtbook.com/sosland/bs/2012_12_01
https://www.nxtbook.com/sosland/bs/2012_11_01
https://www.nxtbook.com/sosland/bs/2012_10_01
https://www.nxtbook.com/sosland/bs/2012_09_01
https://www.nxtbook.com/sosland/bs/2012_08_01
https://www.nxtbook.com/sosland/bs/2012_07_01
https://www.nxtbook.com/sosland/bs/2012_06_01
https://www.nxtbook.com/sosland/bs/2012_05_01
https://www.nxtbook.com/sosland/bs/2012_04_01
https://www.nxtbook.com/sosland/bs/2012_03_01
https://www.nxtbook.com/sosland/bs/2012_02_01
https://www.nxtbook.com/sosland/bs/2011_12_01
https://www.nxtbook.com/sosland/bs/2011_11_01
https://www.nxtbook.com/sosland/bs/2011_10_01
https://www.nxtbook.com/sosland/bs/2011_09_01
https://www.nxtbook.com/sosland/bs/2011_08_01
https://www.nxtbook.com/sosland/bs/2011_07_01
https://www.nxtbook.com/sosland/bs/2011_06_01
https://www.nxtbook.com/sosland/bs/2011_05_01
https://www.nxtbook.com/sosland/bs/2011_04_01
https://www.nxtbook.com/sosland/bs/2011_03_01
https://www.nxtbook.com/sosland/bs/2011_02_01
https://www.nxtbook.com/sosland/bs/2010_12_01
https://www.nxtbook.com/sosland/bs/2010_11_01
https://www.nxtbook.com/sosland/bs/2010_10_01
https://www.nxtbook.com/sosland/bs/2010_09_01
https://www.nxtbook.com/sosland/bs/2010_08_01
https://www.nxtbook.com/sosland/bs/2010_07_01
https://www.nxtbook.com/sosland/bs/2010_06_01
https://www.nxtbook.com/sosland/bs/2010_05_01
https://www.nxtbook.com/sosland/bs/2010_04_01
https://www.nxtbook.com/sosland/bs/2010_03_01
https://www.nxtbook.com/sosland/bs/2010_02_01
https://www.nxtbook.com/sosland/bs/2009_12_01
https://www.nxtbook.com/sosland/bs/2009_11_01
https://www.nxtbook.com/sosland/bs/2009_10_01
https://www.nxtbook.com/sosland/bs/2009_09_01
https://www.nxtbook.com/sosland/bs/2009_08_01
https://www.nxtbook.com/sosland/bs/2009_07_01
https://www.nxtbook.com/sosland/bs/2009_06_01
https://www.nxtbook.com/sosland/bs/2009_05_01
https://www.nxtbook.com/sosland/bs/2009_04_01
https://www.nxtbook.com/sosland/bs/2009_03_01
https://www.nxtbook.com/sosland/bs/2009_02_01
https://www.nxtbook.com/sosland/bs/2008_12_01
https://www.nxtbook.com/sosland/bs/2008_11_01
https://www.nxtbook.com/sosland/bs/2008_10_01
https://www.nxtbook.com/sosland/bs/2008_09_01
https://www.nxtbook.com/sosland/bs/2008_08_01
https://www.nxtbook.com/sosland/bs/2008_07_01
https://www.nxtbook.com/sosland/bs/2008_06_01
https://www.nxtbook.com/sosland/bs/2008_05_01
https://www.nxtbook.com/sosland/bs/2008_04_01
https://www.nxtbook.com/sosland/bs/2008_03_01
https://www.nxtbook.com/sosland/bs/2008_02_01
https://www.nxtbook.com/sosland/bs/2007_12_01
https://www.nxtbook.com/sosland/bs/2007_11_01
https://www.nxtbook.com/sosland/bs/2007_10_01
https://www.nxtbook.com/sosland/bs/2007_09_01
https://www.nxtbook.com/sosland/bs/2007_08_01
https://www.nxtbook.com/sosland/bs/2007_07_01
https://www.nxtbook.com/sosland/bs/2007_06_01
https://www.nxtbook.com/sosland/bs/2007_05_01
https://www.nxtbook.com/sosland/bs/2007_04_01
https://www.nxtbook.com/sosland/bs/2007_02_01
https://www.nxtbook.com/sosland/bs/2006_12_01
https://www.nxtbook.com/sosland/bs/2006_11_01
https://www.nxtbook.com/sosland/bs/2006_10_01
https://www.nxtbook.com/sosland/bs/2006_09_01
https://www.nxtbook.com/sosland/bs/2006_08_01
https://www.nxtbook.com/sosland/bs/2006_07_01
https://www.nxtbook.com/sosland/bs/2006_06_01
https://www.nxtbook.com/sosland/bs/2006_05_01
https://www.nxtbook.com/sosland/bs/2006_04_01
https://www.nxtbook.com/sosland/bs/2006_03_01
https://www.nxtbook.com/sosland/bs/2006_02_01
https://www.nxtbook.com/sosland/bs/2005_12_01
https://www.nxtbook.com/sosland/bs/2005_11_01
http://digitalbs.bakingbusiness.com/sosland/bs/2005_10_01
http://digitalbs.bakingbusiness.com/sosland/bs/2005_09_01
http://digitalbs.bakingbusiness.com/sosland/bs/2005_08_01
http://digitalbs.bakingbusiness.com/sosland/bs/2005_07_01
http://digitalbs.bakingbusiness.com/sosland/bs/2005_06_01
http://digitalbs.bakingbusiness.com/sosland/bs/2005_05_01
http://digitalbs.bakingbusiness.com/sosland/bs/2005_04_01
http://digitalbs.bakingbusiness.com/sosland/bs/2005_03_01
http://digitalbs.bakingbusiness.com/sosland/bs/2005_02_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_12_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_11_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_10_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_09_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_08_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_07_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_06_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_05_01
https://digitalbs.bakingbusiness.com/sosland/bs/2004_04_01
https://digitalbs.bakingbusiness.com/sosland/bs/2004_03_01
https://digitalbs.bakingbusiness.com/sosland/bs/2004_02_01
https://digitalbs.bakingbusiness.com/sosland/bs/2003_12_01
https://digitalbs.bakingbusiness.com/sosland/bs/2003_11_01
https://www.nxtbookmedia.com