Baking & Snack - July 2019 - 29

Mr. Cornelis: I've heard a lot of this too, particularly with
the focus on education that IBIE has done over the past
three show cycles. It's almost as if the 'E' in IBIE is about
education now. Our international customers often say
they almost can't choose [education sessions] because
there are so many classes going on at the same time.
International attendees come to the show knowing we're
pretty much the only one internationally with an educational program like this. There might be a class or two,
but IBIE has well over 100 classes to choose from. That's
leading the increase for our international attendance.
Mr. Gunnell: It's not just the number; it's the comprehensive nature of what we're offering. It covers every aspect from HR to production to sustainability.
Mr. Turano: That is exactly why we decided to open up
the Saturday IBIEducate day because of the robustness
and diversity of the content. But attendees didn't want to
miss the show floor for those particular hours. Having
the Saturday IBIEducate day allows attendees to attend
the training ahead of the show and then maximize their
time on the show floor the other days.

How will this extra IBIEducate day enhance the
attendee experience?
Lynn Schurman: Some of the most popular sessions
will be on Saturday and throughout the week so if people can't catch it throughout the week, they can plan on
coming in early and attend on Saturday. There are also
some four-hour sessions that they may not be able to
work into their schedule if they need to be on the floor.
For example, the French Pastry School will be there doing a bread session and a sweet session, and if attendees
want to send some of their technical people to attend
one, they wouldn't want to pull them off of the show
floor for four hours. Now, they can come in early and
learn in a consolidated block on Saturday.

bread is dead. Some might say it's dying, but I don't
think it's dead. It's ready for a comeback.
Mr. Zarate: Artisan bread is not harming the bread
made by wholesale bakeries. Actually, it's helping it grow
it again. Consumers who went away from the bread industry, and now, because they discover tastier, different
kinds of products that might even be healthier, they are
coming back to the segment. This is good for the industry. It gives opportunities to everyone. Now, we have to
learn how to focus on the artisan segment and find a
way to produce at the right scale and with the right distribution, with the right model. At IBIE, bakers will be
able to see different techniques of manufacturing: lamination, ingredients, enzyme technology, flavors, yeast
leavening, starters and different techniques. That will
help retail bakers learn how to scale up and wholesalers
how to focus on this segment of the market.
Ms. Schurman: A lot of the artisan bakers are very
good at using social media and different branding techniques to promote their products and have a lot of followers. We have a number of education sessions that
are going to focus on how to maintain your brand, and
some of the larger companies can look at what some of
the smaller artisan bakers are doing to build that following to see how they can use that same technique.
Some of the small companies have extensive social
marketing databases or followers, and if the large companies can learn from them, they may be able to add
that to how they market their artisan breads.

Lynn Schurman (left), Cold
Spring Bakery and RBA, and
Jorge Zarate, Grupo Bimbo,
explain the effort that goes into
planning IBIEducate sessions
that pertain to bakery production from artisan to wholesale.

The craft movement is affecting commercial
baking. How can artisan bakers scale up and
large manufacturers tap into the trend efficiently?
Mr. Cornelis: What I'm seeing is that the younger generation will stand in line for great quality baked goods.
There are a lot of misconceptions out there that no one
is eating bread and that people are taking bread out of
their diets, but I've seen just the opposite. You get a great
little bake shop in a cool neighborhood, and there's a
line down the street. As a consumer, that gets my attention right away. What is making that shop do so well?
It's high-quality product, or they've established a certain
item that has a unique appeal. There's room out there
in the market for everyone to participate. I don't think

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Baking & Snack - July 2019

Table of Contents for the Digital Edition of Baking & Snack - July 2019

Baking & Snack - July 2019
Contents
Contents
Editorial - The collegiality of baking
Newsfront - Consumer insights reframe snacking for Mondelez
Pepperidge looks to ‘unleash the growth’ in Goldfish
DowDuPont merging two business units
News - BEMA announces 2019 board executives
Rich Hoskins recieves lifetime achievement award
Context becoming critical for food additives
In Memoriam
Arnott’s begins construction on $45 million warehouse
People/In Brief
Food Safety Series - farm-to-fork FOOD SAFETY
IBIE Committee Roundtable - EVOLVING WITH THE TIMES
Bud’s Best Cookies - THE RIGHT STUFF
The magic of tray loading
One connection can chart a company’s course
International Series: Asia - SEA OF CHANGE
Where’s the growth throughout Asia?
Gums and Stabilizers - PRESERVING APPEAL
Fortification - an EXTRA BOOST
Bar Technology - breaking down BARRIERS
Conveyors - ENSURING SAFE TRAVELS
Playing it safe with acetal belting
Moulders - Shaped for Control
Inline Quality Control - AS FAR AS IT CAN SEE
FSMA advances X-ray, vision systems
INDUSTRY INSIGHT - SUCCESSFUL PROJECTS
Meeting Preview: IBIE - Totally Immersed
Meeting Preview: AACCI - READY TO MINGLE
Events
Featured Innovation Center
Ingredients & Formulating
Equipment & Packaging
Patents
New on the Shelf
MARKETPLACE
AD INDEX
Baking & Snack - July 2019 - Baking & Snack - July 2019
Baking & Snack - July 2019 - Baking & Snack - July 2019
Baking & Snack - July 2019 - FC - 1
Baking & Snack - July 2019 - FC - 2
Baking & Snack - July 2019 - 2
Baking & Snack - July 2019 - 3
Baking & Snack - July 2019 - 4
Baking & Snack - July 2019 - 5
Baking & Snack - July 2019 - 6
Baking & Snack - July 2019 - 7
Baking & Snack - July 2019 - 8
Baking & Snack - July 2019 - Contents
Baking & Snack - July 2019 - 10
Baking & Snack - July 2019 - Contents
Baking & Snack - July 2019 - Editorial - The collegiality of baking
Baking & Snack - July 2019 - Pepperidge looks to ‘unleash the growth’ in Goldfish
Baking & Snack - July 2019 - DowDuPont merging two business units
Baking & Snack - July 2019 - 15
Baking & Snack - July 2019 - In Memoriam
Baking & Snack - July 2019 - People/In Brief
Baking & Snack - July 2019 - 18
Baking & Snack - July 2019 - Food Safety Series - farm-to-fork FOOD SAFETY
Baking & Snack - July 2019 - 20
Baking & Snack - July 2019 - 21
Baking & Snack - July 2019 - 22
Baking & Snack - July 2019 - 23
Baking & Snack - July 2019 - 24
Baking & Snack - July 2019 - 25
Baking & Snack - July 2019 - 26
Baking & Snack - July 2019 - IBIE Committee Roundtable - EVOLVING WITH THE TIMES
Baking & Snack - July 2019 - 28
Baking & Snack - July 2019 - 29
Baking & Snack - July 2019 - 30
Baking & Snack - July 2019 - 31
Baking & Snack - July 2019 - Bud’s Best Cookies - THE RIGHT STUFF
Baking & Snack - July 2019 - 33
Baking & Snack - July 2019 - 34
Baking & Snack - July 2019 - 35
Baking & Snack - July 2019 - 36
Baking & Snack - July 2019 - 37
Baking & Snack - July 2019 - The magic of tray loading
Baking & Snack - July 2019 - 39
Baking & Snack - July 2019 - 40
Baking & Snack - July 2019 - 41
Baking & Snack - July 2019 - One connection can chart a company’s course
Baking & Snack - July 2019 - 43
Baking & Snack - July 2019 - International Series: Asia - SEA OF CHANGE
Baking & Snack - July 2019 - 45
Baking & Snack - July 2019 - 46
Baking & Snack - July 2019 - 47
Baking & Snack - July 2019 - Where’s the growth throughout Asia?
Baking & Snack - July 2019 - 49
Baking & Snack - July 2019 - 50
Baking & Snack - July 2019 - Gums and Stabilizers - PRESERVING APPEAL
Baking & Snack - July 2019 - 52
Baking & Snack - July 2019 - 53
Baking & Snack - July 2019 - 54
Baking & Snack - July 2019 - 55
Baking & Snack - July 2019 - 56
Baking & Snack - July 2019 - 57
Baking & Snack - July 2019 - 58
Baking & Snack - July 2019 - 59
Baking & Snack - July 2019 - 60
Baking & Snack - July 2019 - Fortification - an EXTRA BOOST
Baking & Snack - July 2019 - 62
Baking & Snack - July 2019 - 63
Baking & Snack - July 2019 - 64
Baking & Snack - July 2019 - 65
Baking & Snack - July 2019 - 66
Baking & Snack - July 2019 - 67
Baking & Snack - July 2019 - 68
Baking & Snack - July 2019 - Bar Technology - breaking down BARRIERS
Baking & Snack - July 2019 - 70
Baking & Snack - July 2019 - 71
Baking & Snack - July 2019 - 72
Baking & Snack - July 2019 - 73
Baking & Snack - July 2019 - 74
Baking & Snack - July 2019 - 75
Baking & Snack - July 2019 - 76
Baking & Snack - July 2019 - 77
Baking & Snack - July 2019 - 78
Baking & Snack - July 2019 - Conveyors - ENSURING SAFE TRAVELS
Baking & Snack - July 2019 - 80
Baking & Snack - July 2019 - 81
Baking & Snack - July 2019 - 82
Baking & Snack - July 2019 - Playing it safe with acetal belting
Baking & Snack - July 2019 - 84
Baking & Snack - July 2019 - 85
Baking & Snack - July 2019 - 86
Baking & Snack - July 2019 - Moulders - Shaped for Control
Baking & Snack - July 2019 - 88
Baking & Snack - July 2019 - 89
Baking & Snack - July 2019 - 90
Baking & Snack - July 2019 - 91
Baking & Snack - July 2019 - 92
Baking & Snack - July 2019 - 93
Baking & Snack - July 2019 - 94
Baking & Snack - July 2019 - 95
Baking & Snack - July 2019 - 96
Baking & Snack - July 2019 - 97
Baking & Snack - July 2019 - 98
Baking & Snack - July 2019 - Inline Quality Control - AS FAR AS IT CAN SEE
Baking & Snack - July 2019 - FSMA advances X-ray, vision systems
Baking & Snack - July 2019 - 101
Baking & Snack - July 2019 - 102
Baking & Snack - July 2019 - 103
Baking & Snack - July 2019 - 104
Baking & Snack - July 2019 - INDUSTRY INSIGHT - SUCCESSFUL PROJECTS
Baking & Snack - July 2019 - 106
Baking & Snack - July 2019 - Meeting Preview: IBIE - Totally Immersed
Baking & Snack - July 2019 - 108
Baking & Snack - July 2019 - 109
Baking & Snack - July 2019 - 110
Baking & Snack - July 2019 - Meeting Preview: AACCI - READY TO MINGLE
Baking & Snack - July 2019 - Events
Baking & Snack - July 2019 - 113
Baking & Snack - July 2019 - 114
Baking & Snack - July 2019 - 115
Baking & Snack - July 2019 - Featured Innovation Center
Baking & Snack - July 2019 - 117
Baking & Snack - July 2019 - Ingredients & Formulating
Baking & Snack - July 2019 - 119
Baking & Snack - July 2019 - Equipment & Packaging
Baking & Snack - July 2019 - 121
Baking & Snack - July 2019 - 122
Baking & Snack - July 2019 - 123
Baking & Snack - July 2019 - Patents
Baking & Snack - July 2019 - 125
Baking & Snack - July 2019 - New on the Shelf
Baking & Snack - July 2019 - 127
Baking & Snack - July 2019 - MARKETPLACE
Baking & Snack - July 2019 - 129
Baking & Snack - July 2019 - 130
Baking & Snack - July 2019 - 131
Baking & Snack - July 2019 - 132
Baking & Snack - July 2019 - 133
Baking & Snack - July 2019 - 134
Baking & Snack - July 2019 - 135
Baking & Snack - July 2019 - 136
Baking & Snack - July 2019 - AD INDEX
Baking & Snack - July 2019 - 138
Baking & Snack - July 2019 - 139
Baking & Snack - July 2019 - 140
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https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-july-2021
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https://www.nxtbook.com/sosland/bs/2015_12_01
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https://www.nxtbook.com/sosland/bs/2014_12_01
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https://digitalbs.bakingbusiness.com/sosland/bs/2004_02_01
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https://digitalbs.bakingbusiness.com/sosland/bs/2003_11_01
https://www.nxtbookmedia.com