Baking & Snack - July 2019 - 12

The collegiality of baking
I was visiting with a baker about a speaking opportunity
at an upcoming conference. He explained to me the topic
of the speech, the size of the conference, even the size of
the room. And he described this particular gathering and
its attendees as "collegial." He said it's a place where bakers and suppliers come together and, for a few days, put
competition aside and celebrate their commonalities.
That word struck a chord with me because it's the very
one I used to describe the baking industry when I first joined
Sosland on our sister publication bake magazine. I appreciated how artisan bakers supported one another through idea
sharing, and it often made for great editorial content. After
all, for an independent retail shop, another bakery outside a
few miles' radius might not be considered competition.
Then I joined Baking & Snack and the commercial side
of the industry, and I erroneously assumed all that would
change. I couldn't have been more wrong. Sure, there
are trade secrets and proprietary information that
ensure healthy competition in the marketplace.
That's what makes the world go 'round.
But there are certain settings where the curtain comes down, and competitors - whether
they're bakers or suppliers - become colleagues, perhaps even friends. In groups such
as the American Bakers Association, BEMA,
the American Society of Baking, CASBA, SNAC
International, Retail Bakers of America ... the list goes
on ... members of this industry come together to learn
from one another and figure out how to tackle challenges in
automation, workforce, sanitation and more.
That will only intensify in Las Vegas this fall at the

PUBLISHING STAFF
Publisher
Paul Lattan
Publisher Emeritus
Mike Gude
Associate Publisher
Steve Berne
Director of Audience Development Michael Barbee
Audience Development Analyst
Dustin Pickman
Audience Database Specialist
Lindsey Sheridan
Audience Development Coordinator
Amy Moser
Director of Digital Media
Jon Hall
Digital Advertising Manager
Carrie Fluegge
Advertising Manager
Nora Wages
Advertising Assistant Manager
Kayley Kerns
Design Services Manager
Sadowna Conarroe
Design Services Assistant Manager Ryan Alcantara
Production Specialist
Marj Potts
Senior Design Consultant
Becky White
Graphic Designer
Brian Peterman
Promotions Manager
Jim White
Promotions Media Designer
Abby Chronister
Sales Coordinator
Whitney Hartman

12 Baking & Snack July 2019 / www.bakingandsnack.com

International Baking Industry Exposition (IBIE), to be
held Sept. 7-11, when the industry comes together for
one of the largest bakery tradeshows on the planet. IBIE
- Baking Expo to you vets - epitomizes the collegiality
of baking on every level.
Of course, every exhibitor will vie for the attention of the
thousands of attendees walking the show floor, but at events
like the All-American Tailgate, the networking will know
no bounds ... or borders. The Expo also has partnered with
other shows like iba, held in Munich, to host virtual reality
bakery tours, and it will welcome international trade groups
including the Taipei Bakers Association.
Artisan bakers can discover how to scale up, and wholesalers can learn a thing or two from the craft shops on
what the trendiest consumers want most from their food.
Everyone in the industry will have a chance to network and
ideate, all the while getting down to the business of baking.
IBIE is coming, and as the show's official media
provider, Baking & Snack, in partnership with several
other Sosland publications, will be the conduit to all the
information you'll need to navigate the show. Before you
get there, be sure to pick up a copy of our IBIE PreShow
Guide, which also published this month. It covers the industry from every possible perspective and is sure to get
you in the right mindset as you head to the show.
The collegiality of baking is what makes this industry
so special, and I can't wait to see it in action. I hope you
learn from your colleagues and competitors ... and I hope
that doesn't stay in Vegas.
- Joanie Spencer, editor
jspencer@sosland.com

EDITORIAL
Editor
Joanie Spencer
Editorial Director
Dan Malovany
Managing Editor
Nico Roesler
Senior Editor
Charlotte Atchley
Digital Media Editor
Anna Wiber
Associate Editor
Karlee Renkoski
IBIE Editorial Project Manager
Kristen Putch
Contributing Editors:
Donna Berry
M. Hikmet Boyacıoglu
Len Heflich
Jim Kline
Joe Stout

CORPORATE
Chairman and CEO
Charles S. Sosland
President
L. Joshua Sosland
Chief Financial and
Administrative Officer
Staci Greco
Chief Operating Officer and
Executive Editor
Meyer Sosland
Corporate Headquarters
4801 Main St., Suite 650, Kansas City, MO 64112
Phone: (816) 756-1000; Fax: (816) 756-0494
E-mail: BakingSnack@sosland.com
Internet: www.bakingandsnack.com

BAKING & SNACK is distributed free-of-charge to qualified readers with managerial responsibilities in the baking
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BAKING & SNACK assumes no responsibility for the validity of claims in items reported. ©2019 Sosland Publishing
Company, a division of Sosland Companies, Inc. All rights reserved. Reproduction of the whole or any part of the contents
without written permission is prohibited. Printed in USA

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Baking & Snack - July 2019

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