Baking & Snack - June 2019 - 39

Smith family values still guide the company
maple bar every Wednesday, eventually we'll start adding an extra maple bar to that customer's order every
Wednesday," Mr. Dairman said, explaining the accuracy
of the system.
Production typically begins each day between 1:30
and 2 a.m. and continues until 8 a.m. Packing starts
around 7 a.m. and ends around 5 p.m. Product is then
loaded onto trucks to be delivered to the various markets' distribution centers.
Priding itself on logistics expertise, Doughnut Peddler
handles all its own distribution. This expertise and custom-made box trucks make it possible for the Houston
bakery to reach Lousiana with fresh and quality donuts.
Baked goods are delivered to distribution centers in each
city Houston serves. Doughnut Peddler employees then
deliver those custom orders to stores overnight to be
sold in the morning.

Streamlined compliance
One of the challenges of growing a business so quickly
and expanding so far geographically is maintaining
control of production efficiency and GMP compliance.
"When we first started talking about expansion, one
of the things we talked about was, 'How are we going
to manage compliance in all of these facilities?' " Mr.
Dairman said. "How will we know they are actually taking the temperatures when we aren't in the facility with
them? How do we manage this from a distance?"
Doughnut Peddler manages compliance through
Redzone, a production system software that helps
smaller businesses like Doughnut Peddler track effi-

Although Doughnut Peddler merged with a private equity
company in 2012, the company hasn't forgotten its familyoriented culture. "Doughnut Peddler is a company that values
hard work and problem-solving and teamwork above almost
anything else," said Jason Duffy, CEO, Doughnut Peddler. "We
like to think of ourselves as a huge family business."
These Smith family values are instilled in the company
where the leadership team prioritizes a feeling of family. "We
all think about and care about each other," said Jon Dairman,
senior operation manager, procurement, Doughnut Peddler.
And one of the goals during the expansion has been to bring
new employees into that family and offer them the support
they need to continually improve their lives.
"Employees are building careers with us as we promote
from within and try to place people where their best skills are
utilized," Mr. Duffy said.
The company has developed programs to provide new
employees with continual improvement, and its familyoriented culture is by example and in the small ways
Doughnut Peddler prioritizes all its workers.
"Some of it just trickles down," Mr. Dairman said. "When
you see your boss doing the hard work of scraping the floor,
running the dishwasher or driving a truck to a market, then
it's a lot easier to jump in and do the hard work you know he
would do."
Employees are at the center of everything Doughnut
Peddler does. "Every time we talk in corporate meetings it
comes up: providing financial security for all of our employees," Mr. Dairman said. "We constantly remind ourselves that
we are everyone's rent, food and car payments, and we have
to be financially secure for them." This drives much of the
company's decisions to keep costs down for its customers
so that Doughnut Peddler stays competitive, whether that's
through the guaranteed program or improved efficiencies.

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