Baking & Snack - June 2019 - 31

OPERATIONS
Doughnut Peddler

Arizona-based Doughnut Peddler expands eastward with its fresh
donut business, building four new bakeries in less than two years.
by Charlotte Atchley

W

When a family-owned business partners
with a private equity firm, the impossible suddenly becomes plausible. For
Doughnut Peddler, Phoenix, the possibility to turn dreams into reality came
true when the company expanded from
one bakery serving Arizona to five bakeries serving multiple states, all within
two years. This rapid national initiative
came to fruition when current Doughnut
Peddler CEO Jason Duffy and his private
equity partners merged with the familyowned donut bakery and invested heavily in the expansion plans.
"We were growing in Arizona but
staying there, just strengthening our
foothold on the Arizona market," said
Jon Dairman, senior operations manager, procurement. "And the whole time
we talked about expanding and going all
over the country, but we never really did
it until Jason and his partners gave us the
opportunity. And we said, 'If we're going
to do it, we need to do it,' so we built all
four within two years."
A perfectly timed channel shake-up
gave Doughnut Peddler an opportunity
to flex its new-found capital and see what
it could really accomplish with its quality
sweet goods and strong work ethic. "The
secret to our fresh, delicious products is
not sugar or oil but elbow grease - the
desire to roll up our sleeves and produce
the best product on the market - and
then deliver it safely, promptly and daily,"
Mr. Duffy explained.
That commitment comes from the
Smith family that established Doughnut
Peddler in the first place, cultivating a
company culture and a team committed to not only seeing the business succeed but also to one another. "Once we

decided to do this, we just put pedal to
the metal," Mr. Dairman said. "Everyone
put in long days, and we just worked
hard. It's a family atmosphere. We're all
friends. We joke together; we love each
other and would die for each other. So
when it came time to expand, we all did
everything we could to help one another
and did what needed to be done."

Logistics expertise and
quality products have
enabled Doughnut
Peddler to fill a fresh
foods gap in the convenience store channel
and grow its business.
Photography by Diana Simonetta

Family history
Doughnut Peddler has been a family company since its founding in 1983, and the
original owners remain an essential part
of the business today. In its first iteration,
the Smiths opened a sandwich shop in
Mesa, AZ, and as the community grew, the
shop blossomed to accommodate the need
for other quality fresh baked goods. This
growing demand led the family to supply
fresh donuts daily to retailers in the area.
The company's commitment to freshness, quality and safety enabled it to
move into new, larger bakeries about
every seven years, according to Mr.
Dairman. Over the years, Doughnut
Peddler perfected its distribution strategy. Its long-standing relationships with
customers also helped the company develop a forecasting system that allows the
business to accurately predict its clients'
needs and consumer consumption based
on the time of the year, weather and holidays. "With this innovative forecasting
technology, the company began to comfortably expand its service in Arizona
from 100 stores to more than 900 stores
by 2012," Mr. Duffy said.
That was when Mr. Duffy and his partners took notice. The company had built
a state-of-the-art bakery in Phoenix and
saw it as an opportunity to expand oper-

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Baking & Snack - June 2019

Table of Contents for the Digital Edition of Baking & Snack - June 2019

Baking & Snack - June 2019
Contents
Contents
Editorial - A rising tide floats all boats
Newsfront - Oreo connects with young consumers
Flowers CEO discusses the future and Project Centennial
News - B├╝hler opens CUBIC innovation campus
Nestle USA to exit pizza DSD network
PepsiCo UK launches taste guarantee promotion
Mondelez, Bimbo keeping an eye on CBD
Hostess moving main distribution center to Kansas
In Brief/People
Food Safety Series - PROTECT AGAINST PATHOGENS
Doughnut Peddler - GO EAST, YOUNG MAN
Custom metalwork for signature donuts
Smith family values still guide the company
International Series: Latin America - BRIDGING THE CULTURAL CROSSROAD
Warning labels fuel broader array of health initiatives
Enzymes - A RECURRING REACTION
Inclusions - ENGAGING THE SENSES
TECHNICALLY SPEAKING - ON THE WIND
Cracker Technology - BALANCED CONTROL
Spraying on target
Mixing - ZEN AND THE ART OF MIXING
Icing and Glazing - SMOOTH AS SILK
Line Isolation - HOLD THE LINE
Weighing and Scaling - CONSISTENT ACCURACY
SANITATION STRATEGIES - SOLVE FOR X
Meeting Preview: IBIE - PERFECTING ARTISAN
IBIE Artisan Education
Meeting Preview: Pack Expo - PINNACLE OF PACKAGING
Events
Featured Innovation Center
Ingredients & Formulating
Equipment & Packaging
Patents
New on the Shelf
MARKETPLACE
AD INDEX
NEW PRODUCT SPOTLIGHT
Baking & Snack - June 2019 - Baking & Snack - June 2019
Baking & Snack - June 2019 - Baking & Snack - June 2019
Baking & Snack - June 2019 - 2
Baking & Snack - June 2019 - 3
Baking & Snack - June 2019 - 4
Baking & Snack - June 2019 - 5
Baking & Snack - June 2019 - 6
Baking & Snack - June 2019 - 7
Baking & Snack - June 2019 - 8
Baking & Snack - June 2019 - Contents
Baking & Snack - June 2019 - 10
Baking & Snack - June 2019 - Contents
Baking & Snack - June 2019 - Editorial - A rising tide floats all boats
Baking & Snack - June 2019 - 13
Baking & Snack - June 2019 - 14
Baking & Snack - June 2019 - 15
Baking & Snack - June 2019 - Flowers CEO discusses the future and Project Centennial
Baking & Snack - June 2019 - 17
Baking & Snack - June 2019 - Mondelez, Bimbo keeping an eye on CBD
Baking & Snack - June 2019 - In Brief/People
Baking & Snack - June 2019 - Food Safety Series - PROTECT AGAINST PATHOGENS
Baking & Snack - June 2019 - 21
Baking & Snack - June 2019 - 22
Baking & Snack - June 2019 - 23
Baking & Snack - June 2019 - 24
Baking & Snack - June 2019 - 25
Baking & Snack - June 2019 - 26
Baking & Snack - June 2019 - 27
Baking & Snack - June 2019 - 28
Baking & Snack - June 2019 - 29
Baking & Snack - June 2019 - Doughnut Peddler - GO EAST, YOUNG MAN
Baking & Snack - June 2019 - 31
Baking & Snack - June 2019 - 32
Baking & Snack - June 2019 - 33
Baking & Snack - June 2019 - 34
Baking & Snack - June 2019 - 35
Baking & Snack - June 2019 - Custom metalwork for signature donuts
Baking & Snack - June 2019 - 37
Baking & Snack - June 2019 - 38
Baking & Snack - June 2019 - Smith family values still guide the company
Baking & Snack - June 2019 - 40
Baking & Snack - June 2019 - 41
Baking & Snack - June 2019 - 42
Baking & Snack - June 2019 - International Series: Latin America - BRIDGING THE CULTURAL CROSSROAD
Baking & Snack - June 2019 - 44
Baking & Snack - June 2019 - 45
Baking & Snack - June 2019 - 46
Baking & Snack - June 2019 - Warning labels fuel broader array of health initiatives
Baking & Snack - June 2019 - 48
Baking & Snack - June 2019 - 49
Baking & Snack - June 2019 - 50
Baking & Snack - June 2019 - Enzymes - A RECURRING REACTION
Baking & Snack - June 2019 - 52
Baking & Snack - June 2019 - 53
Baking & Snack - June 2019 - 54
Baking & Snack - June 2019 - 55
Baking & Snack - June 2019 - 56
Baking & Snack - June 2019 - 57
Baking & Snack - June 2019 - 58
Baking & Snack - June 2019 - 59
Baking & Snack - June 2019 - 60
Baking & Snack - June 2019 - Inclusions - ENGAGING THE SENSES
Baking & Snack - June 2019 - 62
Baking & Snack - June 2019 - 63
Baking & Snack - June 2019 - 64
Baking & Snack - June 2019 - 65
Baking & Snack - June 2019 - 66
Baking & Snack - June 2019 - 67
Baking & Snack - June 2019 - 68
Baking & Snack - June 2019 - 69
Baking & Snack - June 2019 - 70
Baking & Snack - June 2019 - TECHNICALLY SPEAKING - ON THE WIND
Baking & Snack - June 2019 - 72
Baking & Snack - June 2019 - Cracker Technology - BALANCED CONTROL
Baking & Snack - June 2019 - Spraying on target
Baking & Snack - June 2019 - 75
Baking & Snack - June 2019 - 76
Baking & Snack - June 2019 - 77
Baking & Snack - June 2019 - 78
Baking & Snack - June 2019 - 79
Baking & Snack - June 2019 - 80
Baking & Snack - June 2019 - 81
Baking & Snack - June 2019 - 82
Baking & Snack - June 2019 - Mixing - ZEN AND THE ART OF MIXING
Baking & Snack - June 2019 - 84
Baking & Snack - June 2019 - 85
Baking & Snack - June 2019 - 86
Baking & Snack - June 2019 - 87
Baking & Snack - June 2019 - 88
Baking & Snack - June 2019 - 89
Baking & Snack - June 2019 - 90
Baking & Snack - June 2019 - 91
Baking & Snack - June 2019 - 92
Baking & Snack - June 2019 - 93
Baking & Snack - June 2019 - 94
Baking & Snack - June 2019 - Icing and Glazing - SMOOTH AS SILK
Baking & Snack - June 2019 - 96
Baking & Snack - June 2019 - 97
Baking & Snack - June 2019 - 98
Baking & Snack - June 2019 - 99
Baking & Snack - June 2019 - 100
Baking & Snack - June 2019 - 101
Baking & Snack - June 2019 - 102
Baking & Snack - June 2019 - 103
Baking & Snack - June 2019 - 104
Baking & Snack - June 2019 - Line Isolation - HOLD THE LINE
Baking & Snack - June 2019 - 106
Baking & Snack - June 2019 - 107
Baking & Snack - June 2019 - 108
Baking & Snack - June 2019 - 109
Baking & Snack - June 2019 - 110
Baking & Snack - June 2019 - 111
Baking & Snack - June 2019 - 112
Baking & Snack - June 2019 - Weighing and Scaling - CONSISTENT ACCURACY
Baking & Snack - June 2019 - 114
Baking & Snack - June 2019 - 115
Baking & Snack - June 2019 - 116
Baking & Snack - June 2019 - 117
Baking & Snack - June 2019 - 118
Baking & Snack - June 2019 - SANITATION STRATEGIES - SOLVE FOR X
Baking & Snack - June 2019 - Meeting Preview: IBIE - PERFECTING ARTISAN
Baking & Snack - June 2019 - 121
Baking & Snack - June 2019 - IBIE Artisan Education
Baking & Snack - June 2019 - 123
Baking & Snack - June 2019 - 124
Baking & Snack - June 2019 - Meeting Preview: Pack Expo - PINNACLE OF PACKAGING
Baking & Snack - June 2019 - Events
Baking & Snack - June 2019 - 127
Baking & Snack - June 2019 - 128
Baking & Snack - June 2019 - 129
Baking & Snack - June 2019 - Featured Innovation Center
Baking & Snack - June 2019 - 131
Baking & Snack - June 2019 - Ingredients & Formulating
Baking & Snack - June 2019 - 133
Baking & Snack - June 2019 - 134
Baking & Snack - June 2019 - 135
Baking & Snack - June 2019 - Equipment & Packaging
Baking & Snack - June 2019 - 137
Baking & Snack - June 2019 - 138
Baking & Snack - June 2019 - 139
Baking & Snack - June 2019 - Patents
Baking & Snack - June 2019 - 141
Baking & Snack - June 2019 - New on the Shelf
Baking & Snack - June 2019 - MARKETPLACE
Baking & Snack - June 2019 - 144
Baking & Snack - June 2019 - 145
Baking & Snack - June 2019 - 146
Baking & Snack - June 2019 - 147
Baking & Snack - June 2019 - 148
Baking & Snack - June 2019 - 149
Baking & Snack - June 2019 - 150
Baking & Snack - June 2019 - 151
Baking & Snack - June 2019 - 152
Baking & Snack - June 2019 - AD INDEX
Baking & Snack - June 2019 - NEW PRODUCT SPOTLIGHT
Baking & Snack - June 2019 - 155
Baking & Snack - June 2019 - 156
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https://digitalbs.bakingbusiness.com/sosland/bs/2004_03_01
https://digitalbs.bakingbusiness.com/sosland/bs/2004_02_01
https://digitalbs.bakingbusiness.com/sosland/bs/2003_12_01
https://digitalbs.bakingbusiness.com/sosland/bs/2003_11_01
https://www.nxtbookmedia.com