Baking & Snack - June 2019 - 16

Flowers CEO discusses the
future and Project Centennial

Oreo connects with
young consumers

Meeting consumer expectations is key to maintaining momentum in legacy brands, said Dirk Van de Put, CEO of Mondelez
International, Inc., Deerfield, IL.
In an interview with CNBC's Sara Eisen on CNBC's Squawk on
the Street, Mr. Van de Put described a few of the ways Mondelez
has connected with consumers through its Oreo brand.
"Oreo is one of the most loved brands for millennials and for
Generation Z," Mr. Van de Put said. "And the reason that has come
to be is the fact that we have evolved as a brand with the times. The
purpose of the brand is to stay playful. And it's a message about
growing older but staying yourself and enjoying yourself, spending time with those who are close to you. And at the same time,
the consumer wants more and more different products. They want
different flavors, [and] they want experiences with brands. And
we were able to, in Oreo, to keep on having that connection with
millennials and Generation Z."
Mr. Van de Put said Mondelez conducts tests with the Oreo brand
to determine what's acceptable and when it may be going too far.
"We talked about things like Mango Oreo or Spicy Chicken
Oreo or Wasabi Oreo in China, which seemed a little bit far out
here," he explained. "But I think that's part of what we're trying
to do. We try to adapt to local consumers' tastes. But the testing
basically shows [if] the consumers like it and will there be enough
interest in that product so that it has enough sales."
He said that the company operates with an in-and-out mentality, which means that if a product is not selling well, it can
be removed.
- Eric Schroeder, Milling & Baking News

"Oreo is one of the most
loved brands for millennials
and for Generation Z."
Dirk Van de Put, Mondelez International

16 Baking & Snack June 2019 / www.bakingandsnack.com

A. Ryals McMullian, new CEO of Flowers Foods, Thomasville,
GA, told analysts during a May conference call that there
has been a clear shift of the collective
mindset at the company.
He said the company has shifted
"from one that was really more operationally and technically focused to one
that's now deeply strategic, forwardlooking and accountable for executing
with excellence."
He continued, "It's truly exciting and
very satisfying to be a part of this shift
McMullian
and to see it start to generate meaningful results."
Mr. McMullian succeeded Allen Shiver as CEO. Mr. Shiver
expressed pride over a 40-plus-year career at the company and
changes achieved during his tenure at its helm.
Since launching Project Centennial in 2017, the company
has restructured into a more brand- and consumer-focused
organization. Flowers continues to take actions to improve efficiencies and enhance profitability. With this transformation
underway, Mr. Shiver said it's the right time for this leadership transition.
"Ryals has been a driving force behind the efforts to extend
the company in the growing segments within our category,"
Mr. Shiver said.
For his part, Mr. McMullian tipped his cap to Mr. Shiver for
his years of service and for showing the fortitude necessary to
launch and execute Project Centennial, Flowers' multi-year restructuring initiative.
"It took a lot of conviction to embark on what ultimately became Project Centennial and to up the long-standing notions
of what success looks like in our company and in our industry,"
Mr. McMullian said.
Mr. McMullian said good progress has been made over the
past two years. The savings initiatives and organizational restructuring have generated cost savings that, along with improved price realization, have helped offset some of the inflationary pressures seen recently.
"And our realigned organization has clarified accountability
and driven our team to be hyper focused on building powerful brands, connecting meaningfully with our consumers and
improving our profitability," Mr. McMullian added. "And we're
gaining new insights from enhanced analytical capabilities that
help to provide heightened transparency in our business but
also inform better strategic decision-making. So across the
company and across functions, we're taking fresh approaches
to solving business challenges."
- Josh Sosland, Milling & Baking News


http://www.bakingandsnack.com

Baking & Snack - June 2019

Table of Contents for the Digital Edition of Baking & Snack - June 2019

Baking & Snack - June 2019
Contents
Contents
Editorial - A rising tide floats all boats
Newsfront - Oreo connects with young consumers
Flowers CEO discusses the future and Project Centennial
News - B├╝hler opens CUBIC innovation campus
Nestle USA to exit pizza DSD network
PepsiCo UK launches taste guarantee promotion
Mondelez, Bimbo keeping an eye on CBD
Hostess moving main distribution center to Kansas
In Brief/People
Food Safety Series - PROTECT AGAINST PATHOGENS
Doughnut Peddler - GO EAST, YOUNG MAN
Custom metalwork for signature donuts
Smith family values still guide the company
International Series: Latin America - BRIDGING THE CULTURAL CROSSROAD
Warning labels fuel broader array of health initiatives
Enzymes - A RECURRING REACTION
Inclusions - ENGAGING THE SENSES
TECHNICALLY SPEAKING - ON THE WIND
Cracker Technology - BALANCED CONTROL
Spraying on target
Mixing - ZEN AND THE ART OF MIXING
Icing and Glazing - SMOOTH AS SILK
Line Isolation - HOLD THE LINE
Weighing and Scaling - CONSISTENT ACCURACY
SANITATION STRATEGIES - SOLVE FOR X
Meeting Preview: IBIE - PERFECTING ARTISAN
IBIE Artisan Education
Meeting Preview: Pack Expo - PINNACLE OF PACKAGING
Events
Featured Innovation Center
Ingredients & Formulating
Equipment & Packaging
Patents
New on the Shelf
MARKETPLACE
AD INDEX
NEW PRODUCT SPOTLIGHT
Baking & Snack - June 2019 - Baking & Snack - June 2019
Baking & Snack - June 2019 - Baking & Snack - June 2019
Baking & Snack - June 2019 - 2
Baking & Snack - June 2019 - 3
Baking & Snack - June 2019 - 4
Baking & Snack - June 2019 - 5
Baking & Snack - June 2019 - 6
Baking & Snack - June 2019 - 7
Baking & Snack - June 2019 - 8
Baking & Snack - June 2019 - Contents
Baking & Snack - June 2019 - 10
Baking & Snack - June 2019 - Contents
Baking & Snack - June 2019 - Editorial - A rising tide floats all boats
Baking & Snack - June 2019 - 13
Baking & Snack - June 2019 - 14
Baking & Snack - June 2019 - 15
Baking & Snack - June 2019 - Flowers CEO discusses the future and Project Centennial
Baking & Snack - June 2019 - 17
Baking & Snack - June 2019 - Mondelez, Bimbo keeping an eye on CBD
Baking & Snack - June 2019 - In Brief/People
Baking & Snack - June 2019 - Food Safety Series - PROTECT AGAINST PATHOGENS
Baking & Snack - June 2019 - 21
Baking & Snack - June 2019 - 22
Baking & Snack - June 2019 - 23
Baking & Snack - June 2019 - 24
Baking & Snack - June 2019 - 25
Baking & Snack - June 2019 - 26
Baking & Snack - June 2019 - 27
Baking & Snack - June 2019 - 28
Baking & Snack - June 2019 - 29
Baking & Snack - June 2019 - Doughnut Peddler - GO EAST, YOUNG MAN
Baking & Snack - June 2019 - 31
Baking & Snack - June 2019 - 32
Baking & Snack - June 2019 - 33
Baking & Snack - June 2019 - 34
Baking & Snack - June 2019 - 35
Baking & Snack - June 2019 - Custom metalwork for signature donuts
Baking & Snack - June 2019 - 37
Baking & Snack - June 2019 - 38
Baking & Snack - June 2019 - Smith family values still guide the company
Baking & Snack - June 2019 - 40
Baking & Snack - June 2019 - 41
Baking & Snack - June 2019 - 42
Baking & Snack - June 2019 - International Series: Latin America - BRIDGING THE CULTURAL CROSSROAD
Baking & Snack - June 2019 - 44
Baking & Snack - June 2019 - 45
Baking & Snack - June 2019 - 46
Baking & Snack - June 2019 - Warning labels fuel broader array of health initiatives
Baking & Snack - June 2019 - 48
Baking & Snack - June 2019 - 49
Baking & Snack - June 2019 - 50
Baking & Snack - June 2019 - Enzymes - A RECURRING REACTION
Baking & Snack - June 2019 - 52
Baking & Snack - June 2019 - 53
Baking & Snack - June 2019 - 54
Baking & Snack - June 2019 - 55
Baking & Snack - June 2019 - 56
Baking & Snack - June 2019 - 57
Baking & Snack - June 2019 - 58
Baking & Snack - June 2019 - 59
Baking & Snack - June 2019 - 60
Baking & Snack - June 2019 - Inclusions - ENGAGING THE SENSES
Baking & Snack - June 2019 - 62
Baking & Snack - June 2019 - 63
Baking & Snack - June 2019 - 64
Baking & Snack - June 2019 - 65
Baking & Snack - June 2019 - 66
Baking & Snack - June 2019 - 67
Baking & Snack - June 2019 - 68
Baking & Snack - June 2019 - 69
Baking & Snack - June 2019 - 70
Baking & Snack - June 2019 - TECHNICALLY SPEAKING - ON THE WIND
Baking & Snack - June 2019 - 72
Baking & Snack - June 2019 - Cracker Technology - BALANCED CONTROL
Baking & Snack - June 2019 - Spraying on target
Baking & Snack - June 2019 - 75
Baking & Snack - June 2019 - 76
Baking & Snack - June 2019 - 77
Baking & Snack - June 2019 - 78
Baking & Snack - June 2019 - 79
Baking & Snack - June 2019 - 80
Baking & Snack - June 2019 - 81
Baking & Snack - June 2019 - 82
Baking & Snack - June 2019 - Mixing - ZEN AND THE ART OF MIXING
Baking & Snack - June 2019 - 84
Baking & Snack - June 2019 - 85
Baking & Snack - June 2019 - 86
Baking & Snack - June 2019 - 87
Baking & Snack - June 2019 - 88
Baking & Snack - June 2019 - 89
Baking & Snack - June 2019 - 90
Baking & Snack - June 2019 - 91
Baking & Snack - June 2019 - 92
Baking & Snack - June 2019 - 93
Baking & Snack - June 2019 - 94
Baking & Snack - June 2019 - Icing and Glazing - SMOOTH AS SILK
Baking & Snack - June 2019 - 96
Baking & Snack - June 2019 - 97
Baking & Snack - June 2019 - 98
Baking & Snack - June 2019 - 99
Baking & Snack - June 2019 - 100
Baking & Snack - June 2019 - 101
Baking & Snack - June 2019 - 102
Baking & Snack - June 2019 - 103
Baking & Snack - June 2019 - 104
Baking & Snack - June 2019 - Line Isolation - HOLD THE LINE
Baking & Snack - June 2019 - 106
Baking & Snack - June 2019 - 107
Baking & Snack - June 2019 - 108
Baking & Snack - June 2019 - 109
Baking & Snack - June 2019 - 110
Baking & Snack - June 2019 - 111
Baking & Snack - June 2019 - 112
Baking & Snack - June 2019 - Weighing and Scaling - CONSISTENT ACCURACY
Baking & Snack - June 2019 - 114
Baking & Snack - June 2019 - 115
Baking & Snack - June 2019 - 116
Baking & Snack - June 2019 - 117
Baking & Snack - June 2019 - 118
Baking & Snack - June 2019 - SANITATION STRATEGIES - SOLVE FOR X
Baking & Snack - June 2019 - Meeting Preview: IBIE - PERFECTING ARTISAN
Baking & Snack - June 2019 - 121
Baking & Snack - June 2019 - IBIE Artisan Education
Baking & Snack - June 2019 - 123
Baking & Snack - June 2019 - 124
Baking & Snack - June 2019 - Meeting Preview: Pack Expo - PINNACLE OF PACKAGING
Baking & Snack - June 2019 - Events
Baking & Snack - June 2019 - 127
Baking & Snack - June 2019 - 128
Baking & Snack - June 2019 - 129
Baking & Snack - June 2019 - Featured Innovation Center
Baking & Snack - June 2019 - 131
Baking & Snack - June 2019 - Ingredients & Formulating
Baking & Snack - June 2019 - 133
Baking & Snack - June 2019 - 134
Baking & Snack - June 2019 - 135
Baking & Snack - June 2019 - Equipment & Packaging
Baking & Snack - June 2019 - 137
Baking & Snack - June 2019 - 138
Baking & Snack - June 2019 - 139
Baking & Snack - June 2019 - Patents
Baking & Snack - June 2019 - 141
Baking & Snack - June 2019 - New on the Shelf
Baking & Snack - June 2019 - MARKETPLACE
Baking & Snack - June 2019 - 144
Baking & Snack - June 2019 - 145
Baking & Snack - June 2019 - 146
Baking & Snack - June 2019 - 147
Baking & Snack - June 2019 - 148
Baking & Snack - June 2019 - 149
Baking & Snack - June 2019 - 150
Baking & Snack - June 2019 - 151
Baking & Snack - June 2019 - 152
Baking & Snack - June 2019 - AD INDEX
Baking & Snack - June 2019 - NEW PRODUCT SPOTLIGHT
Baking & Snack - June 2019 - 155
Baking & Snack - June 2019 - 156
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-december-2021
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