Baking & Snack - June 2019 - 154

NEW PRODUCT SPOTLIGHT

La Brea Bakery celebrates 30 years in business with new Founders bread line.
All three breads in the
Founders line were
made using Nancy
Silverton's original
sourdough starter.
La Brea Bakery

W

When opening Los Angeles-based La Brea Bakery in
1989, the company had one simple goal: to make delicious and simple bread. Since then, the bakery has
thrived as consumers embrace artisan concepts that use
humble ingredients and Old-World processes.
To celebrate its 30-year growth from humble bakery to leading artisan manufacturer, La Brea's founder
Nancy Silverton alongside her longtime baking partner
Jonathan Davis, senior vice-president of innovation, La
Brea Bakery, have joined forces to create a bread line
that they believe pays homage to the company's past,
while looking ahead to its future.
"It used to be that whole wheat bread was sitting on
shelves and unpopular with most consumers, but in
recent years, we've heard from our customers that they
want their breads to be made with whole wheat and
healthier ingredients," Mr. Davis said. "Additionally,
we've always wanted to work with seeds and alternative
flours like sprouted grains, so when it came to the development of these breads, we kept all of this in mind."
After months of testing, the duo settled on three
breads to include in the Founders portfolio: Pain
Levain, Sprouted Multigrain & Seed, and Country
Wheat Batard. The line was made using Ms. Silverton's
original sourdough starter, which is used in all the
company's breads. "Having a great starter is the basis
for any great-tasting bread, so incorporating this into
the Founders breads, along with our fermentation process of allowing 24 hours to let the dough rise, really

154 Baking & Snack June 2019 / www.bakingandsnack.com

enhanced the flavor and texture," Mr. Davis noted.
Although each product hits different flavor notes, the
line remains approachable to everyday consumers. The
Pain Levain is a classic slow-fermented sourdough that
is slightly acidic while the Country Wheat Batard is a
mild wheat sourdough made with whole wheat flour and
wheat bran. Sunflower and pumpkin seeds add nutty
flavors to the Sprouted Multigrain & Seed, which is a
mild sourdough.
La Brea used its flagship bakery and café in Los
Angeles for a soft launch and included the breads on its
menu for several days. "We received a lot of feedback
around the Country Wheat Batard specifically, as many
consumers have found whole wheat to be dry and overpowering," Mr. Davis said. "But with this loaf, customers
were surprised with the subtle taste and moistness. It's a
really versatile bread that we see resonating across multiple markets."
The bakery plans on rolling out the full line nationwide this fall. And while there is more competition in
the artisan space than 30 years ago, La Brea believes
the new line will be a notable addition to retail shelves.
"The market is getting flooded with whole wheat
breads, and we're seeing more bakeries starting to incorporate seeded varieties and dusted loaves to their
portfolios, but it's our baking process and core ingredients that I think really make these Founders loaves
stand out," Mr. Davis said.
- Anna Wiber


http://www.bakingandsnack.com

Baking & Snack - June 2019

Table of Contents for the Digital Edition of Baking & Snack - June 2019

Baking & Snack - June 2019
Contents
Contents
Editorial - A rising tide floats all boats
Newsfront - Oreo connects with young consumers
Flowers CEO discusses the future and Project Centennial
News - Bühler opens CUBIC innovation campus
Nestle USA to exit pizza DSD network
PepsiCo UK launches taste guarantee promotion
Mondelez, Bimbo keeping an eye on CBD
Hostess moving main distribution center to Kansas
In Brief/People
Food Safety Series - PROTECT AGAINST PATHOGENS
Doughnut Peddler - GO EAST, YOUNG MAN
Custom metalwork for signature donuts
Smith family values still guide the company
International Series: Latin America - BRIDGING THE CULTURAL CROSSROAD
Warning labels fuel broader array of health initiatives
Enzymes - A RECURRING REACTION
Inclusions - ENGAGING THE SENSES
TECHNICALLY SPEAKING - ON THE WIND
Cracker Technology - BALANCED CONTROL
Spraying on target
Mixing - ZEN AND THE ART OF MIXING
Icing and Glazing - SMOOTH AS SILK
Line Isolation - HOLD THE LINE
Weighing and Scaling - CONSISTENT ACCURACY
SANITATION STRATEGIES - SOLVE FOR X
Meeting Preview: IBIE - PERFECTING ARTISAN
IBIE Artisan Education
Meeting Preview: Pack Expo - PINNACLE OF PACKAGING
Events
Featured Innovation Center
Ingredients & Formulating
Equipment & Packaging
Patents
New on the Shelf
MARKETPLACE
AD INDEX
NEW PRODUCT SPOTLIGHT
Baking & Snack - June 2019 - Baking & Snack - June 2019
Baking & Snack - June 2019 - Baking & Snack - June 2019
Baking & Snack - June 2019 - 2
Baking & Snack - June 2019 - 3
Baking & Snack - June 2019 - 4
Baking & Snack - June 2019 - 5
Baking & Snack - June 2019 - 6
Baking & Snack - June 2019 - 7
Baking & Snack - June 2019 - 8
Baking & Snack - June 2019 - Contents
Baking & Snack - June 2019 - 10
Baking & Snack - June 2019 - Contents
Baking & Snack - June 2019 - Editorial - A rising tide floats all boats
Baking & Snack - June 2019 - 13
Baking & Snack - June 2019 - 14
Baking & Snack - June 2019 - 15
Baking & Snack - June 2019 - Flowers CEO discusses the future and Project Centennial
Baking & Snack - June 2019 - 17
Baking & Snack - June 2019 - Mondelez, Bimbo keeping an eye on CBD
Baking & Snack - June 2019 - In Brief/People
Baking & Snack - June 2019 - Food Safety Series - PROTECT AGAINST PATHOGENS
Baking & Snack - June 2019 - 21
Baking & Snack - June 2019 - 22
Baking & Snack - June 2019 - 23
Baking & Snack - June 2019 - 24
Baking & Snack - June 2019 - 25
Baking & Snack - June 2019 - 26
Baking & Snack - June 2019 - 27
Baking & Snack - June 2019 - 28
Baking & Snack - June 2019 - 29
Baking & Snack - June 2019 - Doughnut Peddler - GO EAST, YOUNG MAN
Baking & Snack - June 2019 - 31
Baking & Snack - June 2019 - 32
Baking & Snack - June 2019 - 33
Baking & Snack - June 2019 - 34
Baking & Snack - June 2019 - 35
Baking & Snack - June 2019 - Custom metalwork for signature donuts
Baking & Snack - June 2019 - 37
Baking & Snack - June 2019 - 38
Baking & Snack - June 2019 - Smith family values still guide the company
Baking & Snack - June 2019 - 40
Baking & Snack - June 2019 - 41
Baking & Snack - June 2019 - 42
Baking & Snack - June 2019 - International Series: Latin America - BRIDGING THE CULTURAL CROSSROAD
Baking & Snack - June 2019 - 44
Baking & Snack - June 2019 - 45
Baking & Snack - June 2019 - 46
Baking & Snack - June 2019 - Warning labels fuel broader array of health initiatives
Baking & Snack - June 2019 - 48
Baking & Snack - June 2019 - 49
Baking & Snack - June 2019 - 50
Baking & Snack - June 2019 - Enzymes - A RECURRING REACTION
Baking & Snack - June 2019 - 52
Baking & Snack - June 2019 - 53
Baking & Snack - June 2019 - 54
Baking & Snack - June 2019 - 55
Baking & Snack - June 2019 - 56
Baking & Snack - June 2019 - 57
Baking & Snack - June 2019 - 58
Baking & Snack - June 2019 - 59
Baking & Snack - June 2019 - 60
Baking & Snack - June 2019 - Inclusions - ENGAGING THE SENSES
Baking & Snack - June 2019 - 62
Baking & Snack - June 2019 - 63
Baking & Snack - June 2019 - 64
Baking & Snack - June 2019 - 65
Baking & Snack - June 2019 - 66
Baking & Snack - June 2019 - 67
Baking & Snack - June 2019 - 68
Baking & Snack - June 2019 - 69
Baking & Snack - June 2019 - 70
Baking & Snack - June 2019 - TECHNICALLY SPEAKING - ON THE WIND
Baking & Snack - June 2019 - 72
Baking & Snack - June 2019 - Cracker Technology - BALANCED CONTROL
Baking & Snack - June 2019 - Spraying on target
Baking & Snack - June 2019 - 75
Baking & Snack - June 2019 - 76
Baking & Snack - June 2019 - 77
Baking & Snack - June 2019 - 78
Baking & Snack - June 2019 - 79
Baking & Snack - June 2019 - 80
Baking & Snack - June 2019 - 81
Baking & Snack - June 2019 - 82
Baking & Snack - June 2019 - Mixing - ZEN AND THE ART OF MIXING
Baking & Snack - June 2019 - 84
Baking & Snack - June 2019 - 85
Baking & Snack - June 2019 - 86
Baking & Snack - June 2019 - 87
Baking & Snack - June 2019 - 88
Baking & Snack - June 2019 - 89
Baking & Snack - June 2019 - 90
Baking & Snack - June 2019 - 91
Baking & Snack - June 2019 - 92
Baking & Snack - June 2019 - 93
Baking & Snack - June 2019 - 94
Baking & Snack - June 2019 - Icing and Glazing - SMOOTH AS SILK
Baking & Snack - June 2019 - 96
Baking & Snack - June 2019 - 97
Baking & Snack - June 2019 - 98
Baking & Snack - June 2019 - 99
Baking & Snack - June 2019 - 100
Baking & Snack - June 2019 - 101
Baking & Snack - June 2019 - 102
Baking & Snack - June 2019 - 103
Baking & Snack - June 2019 - 104
Baking & Snack - June 2019 - Line Isolation - HOLD THE LINE
Baking & Snack - June 2019 - 106
Baking & Snack - June 2019 - 107
Baking & Snack - June 2019 - 108
Baking & Snack - June 2019 - 109
Baking & Snack - June 2019 - 110
Baking & Snack - June 2019 - 111
Baking & Snack - June 2019 - 112
Baking & Snack - June 2019 - Weighing and Scaling - CONSISTENT ACCURACY
Baking & Snack - June 2019 - 114
Baking & Snack - June 2019 - 115
Baking & Snack - June 2019 - 116
Baking & Snack - June 2019 - 117
Baking & Snack - June 2019 - 118
Baking & Snack - June 2019 - SANITATION STRATEGIES - SOLVE FOR X
Baking & Snack - June 2019 - Meeting Preview: IBIE - PERFECTING ARTISAN
Baking & Snack - June 2019 - 121
Baking & Snack - June 2019 - IBIE Artisan Education
Baking & Snack - June 2019 - 123
Baking & Snack - June 2019 - 124
Baking & Snack - June 2019 - Meeting Preview: Pack Expo - PINNACLE OF PACKAGING
Baking & Snack - June 2019 - Events
Baking & Snack - June 2019 - 127
Baking & Snack - June 2019 - 128
Baking & Snack - June 2019 - 129
Baking & Snack - June 2019 - Featured Innovation Center
Baking & Snack - June 2019 - 131
Baking & Snack - June 2019 - Ingredients & Formulating
Baking & Snack - June 2019 - 133
Baking & Snack - June 2019 - 134
Baking & Snack - June 2019 - 135
Baking & Snack - June 2019 - Equipment & Packaging
Baking & Snack - June 2019 - 137
Baking & Snack - June 2019 - 138
Baking & Snack - June 2019 - 139
Baking & Snack - June 2019 - Patents
Baking & Snack - June 2019 - 141
Baking & Snack - June 2019 - New on the Shelf
Baking & Snack - June 2019 - MARKETPLACE
Baking & Snack - June 2019 - 144
Baking & Snack - June 2019 - 145
Baking & Snack - June 2019 - 146
Baking & Snack - June 2019 - 147
Baking & Snack - June 2019 - 148
Baking & Snack - June 2019 - 149
Baking & Snack - June 2019 - 150
Baking & Snack - June 2019 - 151
Baking & Snack - June 2019 - 152
Baking & Snack - June 2019 - AD INDEX
Baking & Snack - June 2019 - NEW PRODUCT SPOTLIGHT
Baking & Snack - June 2019 - 155
Baking & Snack - June 2019 - 156
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