Baking & Snack - June 2019 - 122

MEETING PREVIEW: IBIE

The second of two dedicated artisan centers on the
show floor is the Artisan Marketplace Crafted by Bread
Bakers Guild of America, which will feature a design
inspired by California Wine County. It will play host to
live demonstrations of expert-led content running every
hour from 10:30 a.m. to 3:30 p.m. daily throughout the
duration of the expo.
With a focus on "perfecting your craft," IBIE aims to
show bakers how to educate themselves with the tools
and knowledge they need to craft the highest quality artisan products, regardless of operation size.
For independent artisan bakers, that means honing
their skills and gaining inspiration from other worldrenowned artisan bakers. For large-scale operations, it
means finding the process knowledge, innovations and
idea-sharing needed to produce artisan bread. IBIE
works to satisfy both audiences with exhibitors and education that can meet their specific needs.
"High-quality, specialty products continue to grow
in popularity and interest for consumers, and this
trend shows no signs of slowing in the coming years,"
Mr. Turano said. "For that reason, we're addressing major areas of interest such as producing artisan bread in a
wholesale operation, advancing techniques as well as an
increased consumer demand for natural, farm-to-table
and heritage ingredients."
These topics will also be covered in the show's education programming, according to Mr. Turano. The education track for artisan and retail baking will explore a
wide variety of topics such as taking your bakery into
the digital age, artisanal finishes and scoring, marketing,
and scaling artisan baking.
"By exploring best practices, better processes and
marketing techniques through technical sessions
and hands-on experiences, attendees will walk away
equipped with knowledge in every aspect of the baking
business," he said.
A deeper dive into the artisan side of the industry is
not without its challenges, most stemming from trying
to bring the rich history of an artisan craft to one IBIE
show floor. However, the new iba Virtual Reality Bakery
Tours will provide bakers access to bakeries from around
the globe to see how they operate without ever having to
leave the show floor, said Mr. Turano.
IBIE is the place to be for bakers of all sizes this year,
and Mr. Turano hopes attendees will take the time to
connect with specialty suppliers and manufacturers that
can help them achieve their business goals.
"We have also been encouraging exhibitors to tailor
their show offerings towards this movement," he said.
"We're proud to provide specialized content for bakers of
all shapes and sizes from every nation with a wide array
of solutions and resources they need to excel."

122 Baking & Snack June 2019 / www.bakingandsnack.com

IBIE Artisan Education
There will be a number of expert-led
education sessions for artisan baking at
IBIE. These sessions will provide bakers
a broad range of topics to choose from,
ensuring that they leave the show with
process best practices, product trends
and unique ideas. Additionally, the pavilions will offer a full lineup of curated
content, hands-on demos and sessions
led by the industry's most renowned and
respected artisan bakers.
IBIEducate Sessions for Artisan and
Retail Bakers will include:
Sept. 7, 1-5 p.m.: Old World and
Innovative Breads Workshop
Sept. 8, 8:30-10:30 a.m.: Lamination:
Layering Artisan Quality with
Commercial Efficiency
Sept. 9, 9:45-10:45 a.m.: Artisanal
Finishes Including Scoring, Stenciling,
Overlays & Braiding
Sept. 9, 10:30-11:30 a.m.: The Science of
Artisan Bread Making
Sept. 9, 11 a.m.-12 p.m.: Overcoming
Rye's Challenges
Sept. 10, 8:30-10:30 a.m.: The Sprout has
Tipped Over: How the Future of Bread
is Germinating
Sept. 10, 2-3 p.m.: Honoring Artisan
Principles in Commercial Applications

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