Baking & Snack - March 2019 - 38

C-STORES

"Our innovation pipeline for
the c-store channel is
a result of this deep
consumer understanding."
Chad Matthews, Frito-Lay North America

turers can use the trend to deliver acceptable treats that
still meet the needs of those walking into c-stores looking to feed a craving.
"Health and wellness is becoming increasingly important," Ms. Flamini said. "But I think the desire to satisfy
hunger and cravings is still important within the c-store,
so food manufacturers really need to find that balance.
It's important to have some BFY items, but it's still important that we continue to satisfy our customers' cravings within the c-store."
When consumers enter a c-store looking for something to eat, they often want something quick, easy and
tasty. But a cleaner ingredient label can differentiate a
snack or baked good from other options on the shelf.
Despite a clean label being a priority for consumers,
there isn't a consensus of what that means.
Made-to-order foodser"Dawn believes there is no 'one-size-fits-all' definition
vice could be the next
of what clean label is, and we operate as a strategic partopportunity for bakers in
ner to develop custom products that meet their clean
the c-store channel.
┬ękoss13 - stock.adobe.com
label standards," Ms. LaPaugh said. For Dawn's line of

38 Baking & Snack March 2019 / www.bakingandsnack.com

clean label mixes and bases, that means no artificial colors, flavors, preservatives or sweeteners. These products
also do not contain PHOs or HFCS.
In 2017, ARYZTA launched the grab-and-go line of
individually packaged cookies specifically for c-stores.
These 4-oz cookies adhere to the brand's No Funky Stuff
promise, eliminating artificial flavors and colors, HFCS
and PHOs, all to make the ingredient list friendlier to
those shoppers turning packaging over.
Even as shoppers head to foodservice options for
meals they deem healthier, they aren't fully abandoning
c-store snacks, at least not according to Bob Clark, vicepresident of marketing, Herr Foods, Nottingham, PA.
"They are definitely still grabbing potato chips as an accompaniment to the sandwich they get on the foodservice side," he said. However, he also sees so much growth
for Herr's kettle-cooked chips because of the movement
toward simpler ingredients and old-fashioned methods
- another way comfort food can be permissible.
"Kettle chips are growing faster than traditional chips,
and that may be because consumers perceive that they
are made more simply," he said. "It's not to say it's healthier, but it is simpler."

Playing accompaniment
The growth of foodservice doesn't mean the decline
of packaged snacks in c-stores. "Shoppers tend to
gravitate more toward flavored snacks and purchase
snacks used as an accompaniment for quick-serve
meals throughout the day," said Chad Matthews, senior
vice-president, sales, small format channels, Frito-Lay
North America, Plano, TX. There are several strategies
bakers and snack manufacturers can use to snag this
impulse purchase.
High visibility and displays help get product in front
of the shoppers. Consumers are drawn to the snacks
when c-store operators place product in their way next
to or on the way to the foodservice counter. "Snacks
need to be very visible in the store, so your product
needs to be right there in the middle of the store in a
kiosk so consumers are walking past snacks as they head
to prepared foods," Mr. Clark said.
Size and variety also come into play. "C-stores have gone
from selling big bags to much more emphasis on singleserve," Mr. Clark said. Larger bags don't lend themselves
to the on-the-go lifestyle convenience stores serve, nor do
they make a natural counterpart to a foodservice meal.
Bakers and snack manufacturers need to provide
c-store shoppers with a wide variety of flavors and products. This channel isn't heavily driven by price. Its shoppers could be considered captive as they are there and
buying for convenience, so companies have to win the impulse purchase another way than a hot deal. Extreme or


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Baking & Snack - March 2019

Table of Contents for the Digital Edition of Baking & Snack - March 2019

Baking & Snack - March 2019
Contents
Contents
Editorial - Connecting the dots
Newsfront - McMullian to succeed Shiver at Flowers Foods
GFF expert named to advisory committee
ARYZTA adding cookie dough line in Minnesota
Mondelez capturing greater snack market share
News - Snacks skewing toward wellness, portability
Blue Diamond Growers to expand almond plant
IBIE adds education-only day
Correction
People/In Brief
CENSUS - SEEING THE BIG PICTURE
WYANDOT SNACKS - CHANGING THE GAME
C-STORES - INNOVATION PLAYGROUND
Feel-good snacks
EMULSIFIERS - COME TOGETHER
Searching for sustainable alternatives
FIBER - OPEN THE TOOLBOX
SNACK TECHNOLOGY - LIGHTEN UP
SHEETING, LAMINATING - STRETCHING THE IMAGINATION
Technology transforms to adapt to trends
BATTER DEPOSITING - WEIGHING THE OPTIONS
AUDITS - GATHERING THE EVIDENCE
Keeping track of inventory
PACKAGING MATERIALS - PURSUING NEW PLASTICS
Train the trainer on recycling tips
MEETING PREVIEW TIA - MILESTONE CELEBRATION
MEETING PREVIEW IFT - FORWARD-THINKING
MEETING PREVIEW IBIE - UNENDING UPGRADES
EVENTS
FEATURED INNOVATION CENTER
INGREDIENTS & FORMULATING
EQUIPMENT & PACKAGING
PATENTS
NEW ON THE SHELF
MARKETPLACE
AD INDEX
NEW PRODUCT SPOTLIGHT
Baking & Snack - March 2019 - Baking & Snack - March 2019
Baking & Snack - March 2019 - Baking & Snack - March 2019
Baking & Snack - March 2019 - 2
Baking & Snack - March 2019 - 3
Baking & Snack - March 2019 - 4
Baking & Snack - March 2019 - 5
Baking & Snack - March 2019 - 6
Baking & Snack - March 2019 - 7
Baking & Snack - March 2019 - 8
Baking & Snack - March 2019 - Contents
Baking & Snack - March 2019 - 10
Baking & Snack - March 2019 - Contents
Baking & Snack - March 2019 - Editorial - Connecting the dots
Baking & Snack - March 2019 - 13
Baking & Snack - March 2019 - Mondelez capturing greater snack market share
Baking & Snack - March 2019 - 15
Baking & Snack - March 2019 - Correction
Baking & Snack - March 2019 - People/In Brief
Baking & Snack - March 2019 - 18
Baking & Snack - March 2019 - CENSUS - SEEING THE BIG PICTURE
Baking & Snack - March 2019 - 20
Baking & Snack - March 2019 - 21
Baking & Snack - March 2019 - 22
Baking & Snack - March 2019 - 23
Baking & Snack - March 2019 - 24
Baking & Snack - March 2019 - 25
Baking & Snack - March 2019 - WYANDOT SNACKS - CHANGING THE GAME
Baking & Snack - March 2019 - 27
Baking & Snack - March 2019 - 28
Baking & Snack - March 2019 - 29
Baking & Snack - March 2019 - 30
Baking & Snack - March 2019 - 31
Baking & Snack - March 2019 - 32
Baking & Snack - March 2019 - 33
Baking & Snack - March 2019 - 34
Baking & Snack - March 2019 - C-STORES - INNOVATION PLAYGROUND
Baking & Snack - March 2019 - Feel-good snacks
Baking & Snack - March 2019 - 37
Baking & Snack - March 2019 - 38
Baking & Snack - March 2019 - 39
Baking & Snack - March 2019 - 40
Baking & Snack - March 2019 - EMULSIFIERS - COME TOGETHER
Baking & Snack - March 2019 - Searching for sustainable alternatives
Baking & Snack - March 2019 - 43
Baking & Snack - March 2019 - 44
Baking & Snack - March 2019 - 45
Baking & Snack - March 2019 - 46
Baking & Snack - March 2019 - FIBER - OPEN THE TOOLBOX
Baking & Snack - March 2019 - 48
Baking & Snack - March 2019 - 49
Baking & Snack - March 2019 - 50
Baking & Snack - March 2019 - 51
Baking & Snack - March 2019 - 52
Baking & Snack - March 2019 - SNACK TECHNOLOGY - LIGHTEN UP
Baking & Snack - March 2019 - 54
Baking & Snack - March 2019 - 55
Baking & Snack - March 2019 - 56
Baking & Snack - March 2019 - 57
Baking & Snack - March 2019 - 58
Baking & Snack - March 2019 - 59
Baking & Snack - March 2019 - 60
Baking & Snack - March 2019 - 61
Baking & Snack - March 2019 - 62
Baking & Snack - March 2019 - SHEETING, LAMINATING - STRETCHING THE IMAGINATION
Baking & Snack - March 2019 - 64
Baking & Snack - March 2019 - 65
Baking & Snack - March 2019 - 66
Baking & Snack - March 2019 - 67
Baking & Snack - March 2019 - Technology transforms to adapt to trends
Baking & Snack - March 2019 - 69
Baking & Snack - March 2019 - 70
Baking & Snack - March 2019 - 71
Baking & Snack - March 2019 - 72
Baking & Snack - March 2019 - 73
Baking & Snack - March 2019 - 74
Baking & Snack - March 2019 - BATTER DEPOSITING - WEIGHING THE OPTIONS
Baking & Snack - March 2019 - 76
Baking & Snack - March 2019 - 77
Baking & Snack - March 2019 - 78
Baking & Snack - March 2019 - 79
Baking & Snack - March 2019 - 80
Baking & Snack - March 2019 - AUDITS - GATHERING THE EVIDENCE
Baking & Snack - March 2019 - Keeping track of inventory
Baking & Snack - March 2019 - 83
Baking & Snack - March 2019 - 84
Baking & Snack - March 2019 - PACKAGING MATERIALS - PURSUING NEW PLASTICS
Baking & Snack - March 2019 - Train the trainer on recycling tips
Baking & Snack - March 2019 - 87
Baking & Snack - March 2019 - 88
Baking & Snack - March 2019 - 89
Baking & Snack - March 2019 - 90
Baking & Snack - March 2019 - MEETING PREVIEW TIA - MILESTONE CELEBRATION
Baking & Snack - March 2019 - 92
Baking & Snack - March 2019 - MEETING PREVIEW IFT - FORWARD-THINKING
Baking & Snack - March 2019 - 94
Baking & Snack - March 2019 - MEETING PREVIEW IBIE - UNENDING UPGRADES
Baking & Snack - March 2019 - EVENTS
Baking & Snack - March 2019 - 97
Baking & Snack - March 2019 - 98
Baking & Snack - March 2019 - 99
Baking & Snack - March 2019 - FEATURED INNOVATION CENTER
Baking & Snack - March 2019 - 101
Baking & Snack - March 2019 - INGREDIENTS & FORMULATING
Baking & Snack - March 2019 - 103
Baking & Snack - March 2019 - EQUIPMENT & PACKAGING
Baking & Snack - March 2019 - 105
Baking & Snack - March 2019 - 106
Baking & Snack - March 2019 - 107
Baking & Snack - March 2019 - PATENTS
Baking & Snack - March 2019 - 109
Baking & Snack - March 2019 - NEW ON THE SHELF
Baking & Snack - March 2019 - MARKETPLACE
Baking & Snack - March 2019 - 112
Baking & Snack - March 2019 - 113
Baking & Snack - March 2019 - 114
Baking & Snack - March 2019 - 115
Baking & Snack - March 2019 - 116
Baking & Snack - March 2019 - 117
Baking & Snack - March 2019 - 118
Baking & Snack - March 2019 - 119
Baking & Snack - March 2019 - 120
Baking & Snack - March 2019 - AD INDEX
Baking & Snack - March 2019 - NEW PRODUCT SPOTLIGHT
Baking & Snack - March 2019 - 123
Baking & Snack - March 2019 - 124
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