Baking & Snack - March 2019 - 27

OPERATIONS
Wyandot Snacks

CHANGING THE

In the evolving snack-food market, Wyandot perfects the art of adaptation.
by Joanie Spencer

T

There are trend watchers, and there are trendsetters.
Then there are the game changers. After more than 80
years in business, Wyandot Snacks has honed its skills
at all three.
Who would have guessed that a family-owned company in rural Marion, OH, was once one of the largest
exporters of raw popcorn? That was, at one point in history, the distinction that Wyandot Snacks hung its hat
on. But for this company - and the Brown family, which
founded and still owns Wyandot - success does not end
with a crowning achievement. It's only the beginning.
Evolving from raw exporter to cooked popcorn producer to snack manufacturer requires something special. It takes the grit, determination and entrepreneurial
spirit inherent in a family business' DNA.
Then what comes next?
That was the task for Rob Sarlls when he took his post
as president and CEO of Wyandot Snacks in late 2015.
"Wyandot had all the elements of a fantastic business,"
said Mr. Sarlls, a plant-based snack industry veteran
whose experience spans decades in the food industry.
"It's always had a reputation of being the smart people
in the snack food space. They're the brainpower, and
the focus on technical expertise has always been wellknown and respected."
The other quality Wyandot's known for is its "can-do
attitude," as Mr. Sarlls described it. "It was always, 'Go to
the ends of the earth to make the customer happy, get
the job done and get it done right,' " he recalled.
That ethos led Wyandot on a path to developing
packaged goods and corn-based chips, and it didn't
stop there.
"Like every multi-generational family business, [the
Brown family] was very opportunistic. Someone would
knock on their door and ask, 'Can you make this?' and
the answer would always be yes," Mr. Sarlls said. "They
built a beautiful business this way."

But as Wyandot's business grew, so did the snack industry. And they've both evolved, too. When Mr. Sarlls
joined the company, he spearheaded a four-month
strategic initiative that resulted in the decision to focus mainly on co-manufacturing better-for-you - also
known as BFY - snacks. "We really narrowed it down
perfectly," he said. "We had all the capabilities in-house,
but this crystallized and turbocharged it."
Based on its innovation expertise and technological
capabilities, Wyandot's new emphasis now drives most
every aspect of the company. "At one point, private label production was the supermajority of our production,
but working with brands is very rewarding on every
level," Mr. Sarlls said. "It's now the supermajority."

The innovators' innovator
Mr. Sarlls was drawn to Wyandot for several reasons, not
the least of which was the company's propensity to fearlessly go after new opportunities that led its transformation so far. To him, that was lightning in a bottle. All it
needed was a bit of focus.
With contract manufacturing better-for-you snacks
comprising the supermajority of the business, that focus is now laser-sharp, thanks to Wyandot's product
development expertise. "The brands are the ones typically doing most of the innovation," Mr. Sarlls observed.
With his marketing background, he was quick to point
out that brands have the resources to tap into social
media and word-of-mouth campaigns to engage social
influencers. "Those early adopters are looking for exciting brands with an essence that resonates with them,"
he said. "That's why the groundbreaking innovators are
typically the brands, and that's who we've been working
with more. They're the ones changing the landscape and
the whole feel of what snacking is all about."
Wyandot operates on the formula of food
consumption growing at population growth, and snack

(From left) Don Mount,
senior advisor; Adrienne
Frank, director of quality
and food safety; Mike Wells,
senior vice-president,
operations; Bob Wentz, CFO
and senior vice-president,
finance; Paul Hritz, vicepresident, sales; Angie
Auer, director of product
development; Bryan Hensel,
senior vice-pesident, human
resources; and Rob Sarlls,
president and CEO, make
up the Wyandot team that's
changing the game not only
for the business but also the
snack food industry.
By Brandon Jones Photography

www.bakingandsnack.com / March 2019 Baking & Snack 27


http://www.bakingandsnack.com

Baking & Snack - March 2019

Table of Contents for the Digital Edition of Baking & Snack - March 2019

Baking & Snack - March 2019
Contents
Contents
Editorial - Connecting the dots
Newsfront - McMullian to succeed Shiver at Flowers Foods
GFF expert named to advisory committee
ARYZTA adding cookie dough line in Minnesota
Mondelez capturing greater snack market share
News - Snacks skewing toward wellness, portability
Blue Diamond Growers to expand almond plant
IBIE adds education-only day
Correction
People/In Brief
CENSUS - SEEING THE BIG PICTURE
WYANDOT SNACKS - CHANGING THE GAME
C-STORES - INNOVATION PLAYGROUND
Feel-good snacks
EMULSIFIERS - COME TOGETHER
Searching for sustainable alternatives
FIBER - OPEN THE TOOLBOX
SNACK TECHNOLOGY - LIGHTEN UP
SHEETING, LAMINATING - STRETCHING THE IMAGINATION
Technology transforms to adapt to trends
BATTER DEPOSITING - WEIGHING THE OPTIONS
AUDITS - GATHERING THE EVIDENCE
Keeping track of inventory
PACKAGING MATERIALS - PURSUING NEW PLASTICS
Train the trainer on recycling tips
MEETING PREVIEW TIA - MILESTONE CELEBRATION
MEETING PREVIEW IFT - FORWARD-THINKING
MEETING PREVIEW IBIE - UNENDING UPGRADES
EVENTS
FEATURED INNOVATION CENTER
INGREDIENTS & FORMULATING
EQUIPMENT & PACKAGING
PATENTS
NEW ON THE SHELF
MARKETPLACE
AD INDEX
NEW PRODUCT SPOTLIGHT
Baking & Snack - March 2019 - Baking & Snack - March 2019
Baking & Snack - March 2019 - Baking & Snack - March 2019
Baking & Snack - March 2019 - 2
Baking & Snack - March 2019 - 3
Baking & Snack - March 2019 - 4
Baking & Snack - March 2019 - 5
Baking & Snack - March 2019 - 6
Baking & Snack - March 2019 - 7
Baking & Snack - March 2019 - 8
Baking & Snack - March 2019 - Contents
Baking & Snack - March 2019 - 10
Baking & Snack - March 2019 - Contents
Baking & Snack - March 2019 - Editorial - Connecting the dots
Baking & Snack - March 2019 - 13
Baking & Snack - March 2019 - Mondelez capturing greater snack market share
Baking & Snack - March 2019 - 15
Baking & Snack - March 2019 - Correction
Baking & Snack - March 2019 - People/In Brief
Baking & Snack - March 2019 - 18
Baking & Snack - March 2019 - CENSUS - SEEING THE BIG PICTURE
Baking & Snack - March 2019 - 20
Baking & Snack - March 2019 - 21
Baking & Snack - March 2019 - 22
Baking & Snack - March 2019 - 23
Baking & Snack - March 2019 - 24
Baking & Snack - March 2019 - 25
Baking & Snack - March 2019 - WYANDOT SNACKS - CHANGING THE GAME
Baking & Snack - March 2019 - 27
Baking & Snack - March 2019 - 28
Baking & Snack - March 2019 - 29
Baking & Snack - March 2019 - 30
Baking & Snack - March 2019 - 31
Baking & Snack - March 2019 - 32
Baking & Snack - March 2019 - 33
Baking & Snack - March 2019 - 34
Baking & Snack - March 2019 - C-STORES - INNOVATION PLAYGROUND
Baking & Snack - March 2019 - Feel-good snacks
Baking & Snack - March 2019 - 37
Baking & Snack - March 2019 - 38
Baking & Snack - March 2019 - 39
Baking & Snack - March 2019 - 40
Baking & Snack - March 2019 - EMULSIFIERS - COME TOGETHER
Baking & Snack - March 2019 - Searching for sustainable alternatives
Baking & Snack - March 2019 - 43
Baking & Snack - March 2019 - 44
Baking & Snack - March 2019 - 45
Baking & Snack - March 2019 - 46
Baking & Snack - March 2019 - FIBER - OPEN THE TOOLBOX
Baking & Snack - March 2019 - 48
Baking & Snack - March 2019 - 49
Baking & Snack - March 2019 - 50
Baking & Snack - March 2019 - 51
Baking & Snack - March 2019 - 52
Baking & Snack - March 2019 - SNACK TECHNOLOGY - LIGHTEN UP
Baking & Snack - March 2019 - 54
Baking & Snack - March 2019 - 55
Baking & Snack - March 2019 - 56
Baking & Snack - March 2019 - 57
Baking & Snack - March 2019 - 58
Baking & Snack - March 2019 - 59
Baking & Snack - March 2019 - 60
Baking & Snack - March 2019 - 61
Baking & Snack - March 2019 - 62
Baking & Snack - March 2019 - SHEETING, LAMINATING - STRETCHING THE IMAGINATION
Baking & Snack - March 2019 - 64
Baking & Snack - March 2019 - 65
Baking & Snack - March 2019 - 66
Baking & Snack - March 2019 - 67
Baking & Snack - March 2019 - Technology transforms to adapt to trends
Baking & Snack - March 2019 - 69
Baking & Snack - March 2019 - 70
Baking & Snack - March 2019 - 71
Baking & Snack - March 2019 - 72
Baking & Snack - March 2019 - 73
Baking & Snack - March 2019 - 74
Baking & Snack - March 2019 - BATTER DEPOSITING - WEIGHING THE OPTIONS
Baking & Snack - March 2019 - 76
Baking & Snack - March 2019 - 77
Baking & Snack - March 2019 - 78
Baking & Snack - March 2019 - 79
Baking & Snack - March 2019 - 80
Baking & Snack - March 2019 - AUDITS - GATHERING THE EVIDENCE
Baking & Snack - March 2019 - Keeping track of inventory
Baking & Snack - March 2019 - 83
Baking & Snack - March 2019 - 84
Baking & Snack - March 2019 - PACKAGING MATERIALS - PURSUING NEW PLASTICS
Baking & Snack - March 2019 - Train the trainer on recycling tips
Baking & Snack - March 2019 - 87
Baking & Snack - March 2019 - 88
Baking & Snack - March 2019 - 89
Baking & Snack - March 2019 - 90
Baking & Snack - March 2019 - MEETING PREVIEW TIA - MILESTONE CELEBRATION
Baking & Snack - March 2019 - 92
Baking & Snack - March 2019 - MEETING PREVIEW IFT - FORWARD-THINKING
Baking & Snack - March 2019 - 94
Baking & Snack - March 2019 - MEETING PREVIEW IBIE - UNENDING UPGRADES
Baking & Snack - March 2019 - EVENTS
Baking & Snack - March 2019 - 97
Baking & Snack - March 2019 - 98
Baking & Snack - March 2019 - 99
Baking & Snack - March 2019 - FEATURED INNOVATION CENTER
Baking & Snack - March 2019 - 101
Baking & Snack - March 2019 - INGREDIENTS & FORMULATING
Baking & Snack - March 2019 - 103
Baking & Snack - March 2019 - EQUIPMENT & PACKAGING
Baking & Snack - March 2019 - 105
Baking & Snack - March 2019 - 106
Baking & Snack - March 2019 - 107
Baking & Snack - March 2019 - PATENTS
Baking & Snack - March 2019 - 109
Baking & Snack - March 2019 - NEW ON THE SHELF
Baking & Snack - March 2019 - MARKETPLACE
Baking & Snack - March 2019 - 112
Baking & Snack - March 2019 - 113
Baking & Snack - March 2019 - 114
Baking & Snack - March 2019 - 115
Baking & Snack - March 2019 - 116
Baking & Snack - March 2019 - 117
Baking & Snack - March 2019 - 118
Baking & Snack - March 2019 - 119
Baking & Snack - March 2019 - 120
Baking & Snack - March 2019 - AD INDEX
Baking & Snack - March 2019 - NEW PRODUCT SPOTLIGHT
Baking & Snack - March 2019 - 123
Baking & Snack - March 2019 - 124
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