Baking & Snack - March 2019 - 20

CENSUS

1982
1987
1992
1997
2002
2007
2012
2022*
2032*

1,074
1,031
946
1,073
886
858
857
803
752

Number of Establishments (20+ employees):
Bread and Cake Segment, 1982-2012 Census (with projections)

*Projections based on average annual growth rate of -0.63% between 1982 and 2012

Value of shipments increased 18% in 2007
and 2012, slowing in recent years
Value of Shipments: Commercial Baking Industry,
2002-2016 ($million)

8%

66,839

78,693

92,614

18%

2002
Census

99,740

18%

2007
Census

2012
Census

2016
ASM*

*ASM = American Survey of Manufacturers

85% of 2016 capital expenditures
for machinery and equipment
Capital Expenditures: Commercial Baking Industry,
2002-2016 (with projections) ($ million)

2,470

295

457

432

380

644

2002
Census

2007
Census

2012
Census

2016
ASM

2022

1,563

1,859

1,744

2,091

2,371

2,385

8%

2,201

3,029

1,939

18%

4%

2,934

3,894

Machinery and equipment
Buildings and other structures

960

2032

Note: Projections based on average annual growth rate between 2002-2012 of 2.3% for
machinery/equipment; 4.9% for buildings
*ASM = American Survey of Manufacturers

20 Baking & Snack March 2019 / www.bakingandsnack.com

ing to Dave Van Laar, senior advisor to ABA's president
and CEO, and long-time veteran of the cookie and
cracker industry.
Gone are the days when bakers complained that
equipment hasn't changed for the past 50 years. "Before,
there was not a lot of innovation, especially when it
comes to food safety and labor issues," Mr. Van Laar acknowledged. "We've seen a change in that. We've seen it
really turning around with a focus on new technology.
Our suppliers have done a good job coming to the table
with new [systems and equipment] that make sense for
us to use."
And in the grand scheme of things, Mr. MacKie added, that investment reflects the strength of the industry
and predicts good news for the future. "Companies that
are successful today have been true to their capex and to
steadily reinvesting back to their businesses," he noted.

Connecting the dots
In the comprehensive analysis by Cypress Research,
certain statistics stand out, including the value of shipments in net sales for the overall commercial baking
industry from 2002-16. Shipments rose 18% to $78.7
billion in 2007 from $66.8 billion in 2002 and another
18% to $92.6 billion in 2012 before slowing down in recent years.
Bread and cake accounted for one-third of the value
of shipments, followed by 23% for snack foods. The
remainder included dry pasta/dough/mixes, cookie/
cracker, breakfast cereal, frozen cakes/pies/pastries
and tortillas.
"We've never been Apple or Google," Mr. MacKie
said. "We've always been the steady-Eddie, strong and
stable industry, and all of the data shows that."
Shipments of bread and cake have risen at modest
rates, anywhere from 8% to 9%, in the five-year periods leading to 2007 and 2012, while the cookie/cracker
segment trailed at a slower rate, even declining in recent years.
By contrast, the snack market's performance has been
more robust. Census data showed the value of shipments rose 41% to $17.2 billion in 2007 from $12.2 billion in 2002 and another 19% to $20.5 billion in 2012.
ASM data, which includes a smaller sample of snack
manufacturers, indicated continued double-digit growth
through 2016.
"When you look back 15 years, what you really see
is that snacking is a 'durable growth' story," Ms. Avery
pointed out. "With limited exceptions, the trends have
all been upward. There's nothing but opportunity for the
future of this category."
During the past decade, she added, snack sales have
risen two to five times faster than the underlying food

Charts by Cypress Research Associates

Number of bread and cake plants declining


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Baking & Snack - March 2019

Table of Contents for the Digital Edition of Baking & Snack - March 2019

Baking & Snack - March 2019
Contents
Contents
Editorial - Connecting the dots
Newsfront - McMullian to succeed Shiver at Flowers Foods
GFF expert named to advisory committee
ARYZTA adding cookie dough line in Minnesota
Mondelez capturing greater snack market share
News - Snacks skewing toward wellness, portability
Blue Diamond Growers to expand almond plant
IBIE adds education-only day
Correction
People/In Brief
CENSUS - SEEING THE BIG PICTURE
WYANDOT SNACKS - CHANGING THE GAME
C-STORES - INNOVATION PLAYGROUND
Feel-good snacks
EMULSIFIERS - COME TOGETHER
Searching for sustainable alternatives
FIBER - OPEN THE TOOLBOX
SNACK TECHNOLOGY - LIGHTEN UP
SHEETING, LAMINATING - STRETCHING THE IMAGINATION
Technology transforms to adapt to trends
BATTER DEPOSITING - WEIGHING THE OPTIONS
AUDITS - GATHERING THE EVIDENCE
Keeping track of inventory
PACKAGING MATERIALS - PURSUING NEW PLASTICS
Train the trainer on recycling tips
MEETING PREVIEW TIA - MILESTONE CELEBRATION
MEETING PREVIEW IFT - FORWARD-THINKING
MEETING PREVIEW IBIE - UNENDING UPGRADES
EVENTS
FEATURED INNOVATION CENTER
INGREDIENTS & FORMULATING
EQUIPMENT & PACKAGING
PATENTS
NEW ON THE SHELF
MARKETPLACE
AD INDEX
NEW PRODUCT SPOTLIGHT
Baking & Snack - March 2019 - Baking & Snack - March 2019
Baking & Snack - March 2019 - Baking & Snack - March 2019
Baking & Snack - March 2019 - 2
Baking & Snack - March 2019 - 3
Baking & Snack - March 2019 - 4
Baking & Snack - March 2019 - 5
Baking & Snack - March 2019 - 6
Baking & Snack - March 2019 - 7
Baking & Snack - March 2019 - 8
Baking & Snack - March 2019 - Contents
Baking & Snack - March 2019 - 10
Baking & Snack - March 2019 - Contents
Baking & Snack - March 2019 - Editorial - Connecting the dots
Baking & Snack - March 2019 - 13
Baking & Snack - March 2019 - Mondelez capturing greater snack market share
Baking & Snack - March 2019 - 15
Baking & Snack - March 2019 - Correction
Baking & Snack - March 2019 - People/In Brief
Baking & Snack - March 2019 - 18
Baking & Snack - March 2019 - CENSUS - SEEING THE BIG PICTURE
Baking & Snack - March 2019 - 20
Baking & Snack - March 2019 - 21
Baking & Snack - March 2019 - 22
Baking & Snack - March 2019 - 23
Baking & Snack - March 2019 - 24
Baking & Snack - March 2019 - 25
Baking & Snack - March 2019 - WYANDOT SNACKS - CHANGING THE GAME
Baking & Snack - March 2019 - 27
Baking & Snack - March 2019 - 28
Baking & Snack - March 2019 - 29
Baking & Snack - March 2019 - 30
Baking & Snack - March 2019 - 31
Baking & Snack - March 2019 - 32
Baking & Snack - March 2019 - 33
Baking & Snack - March 2019 - 34
Baking & Snack - March 2019 - C-STORES - INNOVATION PLAYGROUND
Baking & Snack - March 2019 - Feel-good snacks
Baking & Snack - March 2019 - 37
Baking & Snack - March 2019 - 38
Baking & Snack - March 2019 - 39
Baking & Snack - March 2019 - 40
Baking & Snack - March 2019 - EMULSIFIERS - COME TOGETHER
Baking & Snack - March 2019 - Searching for sustainable alternatives
Baking & Snack - March 2019 - 43
Baking & Snack - March 2019 - 44
Baking & Snack - March 2019 - 45
Baking & Snack - March 2019 - 46
Baking & Snack - March 2019 - FIBER - OPEN THE TOOLBOX
Baking & Snack - March 2019 - 48
Baking & Snack - March 2019 - 49
Baking & Snack - March 2019 - 50
Baking & Snack - March 2019 - 51
Baking & Snack - March 2019 - 52
Baking & Snack - March 2019 - SNACK TECHNOLOGY - LIGHTEN UP
Baking & Snack - March 2019 - 54
Baking & Snack - March 2019 - 55
Baking & Snack - March 2019 - 56
Baking & Snack - March 2019 - 57
Baking & Snack - March 2019 - 58
Baking & Snack - March 2019 - 59
Baking & Snack - March 2019 - 60
Baking & Snack - March 2019 - 61
Baking & Snack - March 2019 - 62
Baking & Snack - March 2019 - SHEETING, LAMINATING - STRETCHING THE IMAGINATION
Baking & Snack - March 2019 - 64
Baking & Snack - March 2019 - 65
Baking & Snack - March 2019 - 66
Baking & Snack - March 2019 - 67
Baking & Snack - March 2019 - Technology transforms to adapt to trends
Baking & Snack - March 2019 - 69
Baking & Snack - March 2019 - 70
Baking & Snack - March 2019 - 71
Baking & Snack - March 2019 - 72
Baking & Snack - March 2019 - 73
Baking & Snack - March 2019 - 74
Baking & Snack - March 2019 - BATTER DEPOSITING - WEIGHING THE OPTIONS
Baking & Snack - March 2019 - 76
Baking & Snack - March 2019 - 77
Baking & Snack - March 2019 - 78
Baking & Snack - March 2019 - 79
Baking & Snack - March 2019 - 80
Baking & Snack - March 2019 - AUDITS - GATHERING THE EVIDENCE
Baking & Snack - March 2019 - Keeping track of inventory
Baking & Snack - March 2019 - 83
Baking & Snack - March 2019 - 84
Baking & Snack - March 2019 - PACKAGING MATERIALS - PURSUING NEW PLASTICS
Baking & Snack - March 2019 - Train the trainer on recycling tips
Baking & Snack - March 2019 - 87
Baking & Snack - March 2019 - 88
Baking & Snack - March 2019 - 89
Baking & Snack - March 2019 - 90
Baking & Snack - March 2019 - MEETING PREVIEW TIA - MILESTONE CELEBRATION
Baking & Snack - March 2019 - 92
Baking & Snack - March 2019 - MEETING PREVIEW IFT - FORWARD-THINKING
Baking & Snack - March 2019 - 94
Baking & Snack - March 2019 - MEETING PREVIEW IBIE - UNENDING UPGRADES
Baking & Snack - March 2019 - EVENTS
Baking & Snack - March 2019 - 97
Baking & Snack - March 2019 - 98
Baking & Snack - March 2019 - 99
Baking & Snack - March 2019 - FEATURED INNOVATION CENTER
Baking & Snack - March 2019 - 101
Baking & Snack - March 2019 - INGREDIENTS & FORMULATING
Baking & Snack - March 2019 - 103
Baking & Snack - March 2019 - EQUIPMENT & PACKAGING
Baking & Snack - March 2019 - 105
Baking & Snack - March 2019 - 106
Baking & Snack - March 2019 - 107
Baking & Snack - March 2019 - PATENTS
Baking & Snack - March 2019 - 109
Baking & Snack - March 2019 - NEW ON THE SHELF
Baking & Snack - March 2019 - MARKETPLACE
Baking & Snack - March 2019 - 112
Baking & Snack - March 2019 - 113
Baking & Snack - March 2019 - 114
Baking & Snack - March 2019 - 115
Baking & Snack - March 2019 - 116
Baking & Snack - March 2019 - 117
Baking & Snack - March 2019 - 118
Baking & Snack - March 2019 - 119
Baking & Snack - March 2019 - 120
Baking & Snack - March 2019 - AD INDEX
Baking & Snack - March 2019 - NEW PRODUCT SPOTLIGHT
Baking & Snack - March 2019 - 123
Baking & Snack - March 2019 - 124
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