Baking & Snack - December 2018 - 57

TECHNICALLY SPEAKING
Len Heflich
heflichfoodsafety@gmail.com

Manifest Destiny
Baked goods are needed in a well-balanced diet, and making
it resonate with consumers is within the industry's power.

T

The best thing that could happen to the baking industry
would be for people to recognize the value of baked goods
in their diets and lives. The anti-gluten, anti-wheat, antibread and anti-carb pendulum is moving again. There is
still some friction between bakers and consumers. But
there are steps the industry can take to help.
Baked goods in general, and breads specifically, are
good sources of dietary fiber. In fact, bread and baked
goods are the largest source of fiber in most people's
diet, so when they go gluten-free or keto, they are
eliminating a significant amount of fiber from it. Even
"evil" white bread contains 2 g fiber per 100 g, which is
about the same as kale, broccoli and asparagus. Whole
wheat bread contains 6.5 g per 100 g, more than triple
those vegetables. The USDA Dietary Guidelines for
Americans recommends 33 and 38 g fiber respectively
for women and men. Veggies are great, but getting more
than 30 g fiber will take more than broccoli. We need
baked goods in our diet.
Fiber is necessary for the health and balance of our
intestinal bacteria. Collectively these bacteria are called
our intestinal microbiome, and fiber is their food. When
we fail to eat foods with enough fiber, these bacteria digest the mucosal layer that protects the intestinal wall.
The mucous layer has a lot of benefits. It is a physical
barrier that protects the intestinal wall from damage
that can cause irritable bowel syndrome or colitis. The
mucous is a home for the bacteria where they consume
fiber and excrete short-chain fatty acids like butyric and
propionic acids. The acids reduce the pH of the mucosal
layer, making it inhospitable to pathogenic bacteria so
we don't get sick as often. The mucous binds to proteins
called lectins that are found in most plants. Gluten is a

lectin. When unbound, the lectins can irritate the intestinal wall. When bound to the mucous, the lectins are
immobilized and quickly digested by the resident bacteria into harmless amino acids.
This is just a fraction of fiber's benefits. The bacteria
in our intestines control literally every function in the
body from our brains (mood), immune system (up and
down modulating as needed) and, of course, digestion.
There is a clear difference between gluten intolerance
and celiac disease. Evidence from Corrie Whisner, PhD,
a professor and researcher at Arizona State University,
shows that gluten insensitivity is due to a depleted intestinal microbiome that is incapable of digesting gluten, with
the resulting negative effects. Avoidance could actually
create and reinforce the insensitivity. Increasing fiber in
the diet will allow the bacteria to recover in diversity and
quantity, permitting digestion of almost anything without
discomfort. Celiac, by contrast, is an autoimmune disease
that can only be managed by strict, lifelong avoidance.
Bread is an inexpensive source of calories, nutrients and
fiber. The addition of vitamins and minerals to flour in the
1940s and folic acid in the 1990s, has been one of the most
successful examples of nutritional enrichment. Bread is
portable, convenient and available everywhere.
Baked goods allow us to enjoy a healthy and balanced
diet that can sustain us for the rest of our lives. Fad dieting is often temporary and unsustainable, largely due
to the avoidance of foods that we love and enjoy. As an
industry, let's contribute a diet that provides the calories, nutrients, fiber and enjoyment needed for a healthy
life. Bakers can do this by highlighting the fiber content
of their products and developing great-tasting ones.
Everyone needs to help make this ideal a reality.

*

www.bakingandsnack.com / December 2018 Baking & Snack 57


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Baking & Snack - December 2018

Table of Contents for the Digital Edition of Baking & Snack - December 2018

Baking & Snack - December 2018
Contents
Contents
Editorial - Taking the plunge
Newsfront - Pan Pepin celebrates $25 million expansion
Flowers Foods to acquire Canyon Bakehouse
PepsiCo purchases plant-based snack bar maker
SNAC International creates Women in Snacks Network
Bimbo, Nestle join battle against food waste
ASB names 2019 Baking Hall of Fame honorees
People/In Brief/In Memoriam
OPERATIONS EXECUTIVE OF THE YEAR
HEARTHSIDE FOOD SOLUTIONS - A DISRUPTIVE BEHAVIOR
Operations - NEW HORIZONS BAKING CO.
Mixing up diversity in the baking industry
Combo Products - MIXING TO MATCH
Sodium Reduction - Walk THE LINE
Side benefits of potassium
Sustainable Sourcing - Telling the TALE
TECHNICALLY SPEAKING - Manifest Destiny
Gluten-Free Processing - HANDLE WITH Care
Sticky doughs call for sanitation
Pans - A CLEAN SLATE
Safety in cleaning
Packaging Innovation - BRAVE NEW WORLD
INDUSTRY IMAGES - Innovation for the FUTURE
Meeting Preview: ASB - all eyes FORWARD
Meeting Preview: SNAXPO19 - GET A BITE
Events
Featured Innovation Center
Ingredients & Formulating
Equipment & Packaging
Patents
New on the Shelf
MARKETPLACE
AD INDEX
NEW PRODUCT SPOTLIGHT
Baking & Snack - December 2018 - Baking & Snack - December 2018
Baking & Snack - December 2018 - Baking & Snack - December 2018
Baking & Snack - December 2018 - 2
Baking & Snack - December 2018 - 3
Baking & Snack - December 2018 - 4
Baking & Snack - December 2018 - 5
Baking & Snack - December 2018 - 6
Baking & Snack - December 2018 - 7
Baking & Snack - December 2018 - 8
Baking & Snack - December 2018 - Contents
Baking & Snack - December 2018 - 10
Baking & Snack - December 2018 - Contents
Baking & Snack - December 2018 - Editorial - Taking the plunge
Baking & Snack - December 2018 - 13
Baking & Snack - December 2018 - Flowers Foods to acquire Canyon Bakehouse
Baking & Snack - December 2018 - 15
Baking & Snack - December 2018 - ASB names 2019 Baking Hall of Fame honorees
Baking & Snack - December 2018 - People/In Brief/In Memoriam
Baking & Snack - December 2018 - OPERATIONS EXECUTIVE OF THE YEAR
Baking & Snack - December 2018 - 19
Baking & Snack - December 2018 - 20
Baking & Snack - December 2018 - 21
Baking & Snack - December 2018 - 22
Baking & Snack - December 2018 - 23
Baking & Snack - December 2018 - 24
Baking & Snack - December 2018 - HEARTHSIDE FOOD SOLUTIONS - A DISRUPTIVE BEHAVIOR
Baking & Snack - December 2018 - 26
Baking & Snack - December 2018 - 27
Baking & Snack - December 2018 - Operations - NEW HORIZONS BAKING CO.
Baking & Snack - December 2018 - 29
Baking & Snack - December 2018 - 30
Baking & Snack - December 2018 - 31
Baking & Snack - December 2018 - Mixing up diversity in the baking industry
Baking & Snack - December 2018 - 33
Baking & Snack - December 2018 - 34
Baking & Snack - December 2018 - 35
Baking & Snack - December 2018 - 36
Baking & Snack - December 2018 - Combo Products - MIXING TO MATCH
Baking & Snack - December 2018 - 38
Baking & Snack - December 2018 - 39
Baking & Snack - December 2018 - 40
Baking & Snack - December 2018 - 41
Baking & Snack - December 2018 - 42
Baking & Snack - December 2018 - Sodium Reduction - Walk THE LINE
Baking & Snack - December 2018 - 44
Baking & Snack - December 2018 - 45
Baking & Snack - December 2018 - 46
Baking & Snack - December 2018 - 47
Baking & Snack - December 2018 - Side benefits of potassium
Baking & Snack - December 2018 - 49
Baking & Snack - December 2018 - 50
Baking & Snack - December 2018 - Sustainable Sourcing - Telling the TALE
Baking & Snack - December 2018 - 52
Baking & Snack - December 2018 - 53
Baking & Snack - December 2018 - 54
Baking & Snack - December 2018 - 55
Baking & Snack - December 2018 - 56
Baking & Snack - December 2018 - TECHNICALLY SPEAKING - Manifest Destiny
Baking & Snack - December 2018 - 58
Baking & Snack - December 2018 - Gluten-Free Processing - HANDLE WITH Care
Baking & Snack - December 2018 - 60
Baking & Snack - December 2018 - 61
Baking & Snack - December 2018 - 62
Baking & Snack - December 2018 - 63
Baking & Snack - December 2018 - 64
Baking & Snack - December 2018 - 65
Baking & Snack - December 2018 - Sticky doughs call for sanitation
Baking & Snack - December 2018 - 67
Baking & Snack - December 2018 - 68
Baking & Snack - December 2018 - Pans - A CLEAN SLATE
Baking & Snack - December 2018 - Safety in cleaning
Baking & Snack - December 2018 - 71
Baking & Snack - December 2018 - 72
Baking & Snack - December 2018 - 73
Baking & Snack - December 2018 - Packaging Innovation - BRAVE NEW WORLD
Baking & Snack - December 2018 - 75
Baking & Snack - December 2018 - 76
Baking & Snack - December 2018 - 77
Baking & Snack - December 2018 - 78
Baking & Snack - December 2018 - 79
Baking & Snack - December 2018 - 80
Baking & Snack - December 2018 - 81
Baking & Snack - December 2018 - 82
Baking & Snack - December 2018 - INDUSTRY IMAGES - Innovation for the FUTURE
Baking & Snack - December 2018 - 84
Baking & Snack - December 2018 - 85
Baking & Snack - December 2018 - 86
Baking & Snack - December 2018 - Meeting Preview: ASB - all eyes FORWARD
Baking & Snack - December 2018 - 88
Baking & Snack - December 2018 - Meeting Preview: SNAXPO19 - GET A BITE
Baking & Snack - December 2018 - Events
Baking & Snack - December 2018 - 91
Baking & Snack - December 2018 - 92
Baking & Snack - December 2018 - 93
Baking & Snack - December 2018 - Featured Innovation Center
Baking & Snack - December 2018 - 95
Baking & Snack - December 2018 - Ingredients & Formulating
Baking & Snack - December 2018 - 97
Baking & Snack - December 2018 - Equipment & Packaging
Baking & Snack - December 2018 - 99
Baking & Snack - December 2018 - 100
Baking & Snack - December 2018 - Patents
Baking & Snack - December 2018 - 102
Baking & Snack - December 2018 - 103
Baking & Snack - December 2018 - New on the Shelf
Baking & Snack - December 2018 - MARKETPLACE
Baking & Snack - December 2018 - 106
Baking & Snack - December 2018 - 107
Baking & Snack - December 2018 - 108
Baking & Snack - December 2018 - 109
Baking & Snack - December 2018 - 110
Baking & Snack - December 2018 - 111
Baking & Snack - December 2018 - 112
Baking & Snack - December 2018 - AD INDEX
Baking & Snack - December 2018 - NEW PRODUCT SPOTLIGHT
Baking & Snack - December 2018 - 115
Baking & Snack - December 2018 - 116
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