Baking & Snack - November 2018 - 99

EQUIPMENT
Retail-Ready Packaging

Improved product presentation and customer labor savings are a few benefits when secondary packaging is ...

At the

READY

by Karlee Renkoski

T

The goal of retail-ready packaging (also called shelfready) can be explained using the "Five Easies" - easy
to identify, easy to shop, easy to open, easy to shelve and
easy to recycle. It's a more streamlined secondary package design and one that is quickly becoming an American
norm due to major retailers such as Walmart, Kroger,
Aldi and Costco.
The first two qualities - easy to identify and easy to
shop - relate to the consumer needs. Retail-ready provides a consistent appearance by keeping a brand's product in neat rows behind the correct UPC on a shelf. The
brand design on the secondary packaging itself makes a
company stand out as well. "You've really obtained an additional billboard that you can use for all of your product.
If you do a good job with branding and maybe separating
flavors or styles, it helps the consumer make a decision
more quickly," said Rick Gessler, vice-president of marketing, engineering and production, Delkor Systems, Inc.
While creating a package that's easy for customers to find
is a priority, the more important qualities - easy to open
and easy to shelve - relate to retailers. "You will rarely hear
praise about your package design from the retailer or end
user. It is more likely that you will hear about a box if it is
not performing as expected. This may mean the package is
not palletizing effectively, or that it is displaying poorly on
shelves due to rips and tears," according to Delkor's "RetailReady Packaging: A Practical Online Guide."
And all of this is important to reduce labor, retailers' ultimate objective.
"Ten years ago, a case of product required a human
being to pick each one out of the case and put it on the
shelf," said Bill Kehrli, vice-president, sales and marketing, Cavanna Packaging Group. While many consider
retail-ready to be secondary packaging, Mr. Kehrli generally views it as tertiary due to the shipment ability
and layering. "Retail-ready packaging, which is tertiary
packaging, is a package that could be put on a store shelf
and have nothing or the minimal done to it, meaning it
creates its own display," he noted.
With its corrugated tray and cardboard top, typical shelf-

ready packaging is similar to a simple box. However, the
top usually has a perforation or a string that is torn off to
make the products on the tray visible to the consumer.
Retailers have reduced the number of employees who
place and replace products on the shelves, so they need
easy-to-use packaging. "It must be a fast and agile process," said Guilherme Vivona, director of South America,
BluePrint Automation (BPA). "If the product is nicely
placed inside a case with a pre-cut design to detach its upper part, turning it into a display to place in the shelf, results in faster replacement yet tidy presentation."
According to Mr. Gessler, the easier the process, the
more likely employees are to follow correct stocking
practices. Retail-ready cuts down on regular stocking
time as well as rotational stocking because an employee
simply grabs an entire tray instead of one product at a
time. For this reason, some retailers require shelf-ready
packaging or have a goal to reach complete shelf-ready
packaging in the future.
"It's about the lack of labor time to restock shelves,"
said Jorge Izquierdo, vice-president of market develop-

Retail-ready packaging
must be strong enough to
survive shipment and flexible enough for easy open
before being shelved.
BluePrint Automation

www.bakingandsnack.com / November 2018 Baking & Snack 99


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Baking & Snack - November 2018

Table of Contents for the Digital Edition of Baking & Snack - November 2018

Baking & Snack - November 2018
Contents
Contents
Editorial - Diving into the digital divide
Newsfront - Grupo Bimbo commits to 100% renewable energy
Clif Bar & Company to install solar panel system
Empire Bakery to expand production plant in Virginia
Peak Rock adds Pretzels, Inc., to portfolio
More than 10,000 meals packed at Corbion food drive
National Bread Month toolkit offered by ABA, GFF
News/In Brief/In Memoriam
BEMA-U - Strengthening LEADERS
New Product Horizon - EYES ON THE PRIZE
Something Sweet - DEFYING THE ODDS
Searching for the breadth and depth of experience
Bars - PURPOSE-BUILT BARS
Bars play it cool
Shortening - Leave PHOS IN THE DUST
Probiotics - EXPANDING probiotics
Bread, Bun, Roll Tech - THAT'S SOMETHING SPECIAL
Mixing - STREAMLINED PRODUCTION
Digital Controls - THE REAL DEAL
Back to the future for the baking industry
Retail-Ready Packaging - At the READY
Secondary packaging goes green
INDUSTRY IMAGES - BAKERY GOES GLOBAL
INDUSTRY INSIGHT - INTELLIGENT DESIGN
Events
Featured Innovation Center
Ingredients & Formulating
Equipment & Packaging
Patents
New on the Shelf
MARKETPLACE
AD INDEX
NEW PRODUCT SPOTLIGHT
Baking & Snack - November 2018 - Baking & Snack - November 2018
Baking & Snack - November 2018 - Baking & Snack - November 2018
Baking & Snack - November 2018 - 2
Baking & Snack - November 2018 - 3
Baking & Snack - November 2018 - 4
Baking & Snack - November 2018 - 5
Baking & Snack - November 2018 - 6
Baking & Snack - November 2018 - 7
Baking & Snack - November 2018 - 8
Baking & Snack - November 2018 - Contents
Baking & Snack - November 2018 - 10
Baking & Snack - November 2018 - Editorial - Diving into the digital divide
Baking & Snack - November 2018 - 12
Baking & Snack - November 2018 - 13
Baking & Snack - November 2018 - 14
Baking & Snack - November 2018 - 15
Baking & Snack - November 2018 - Clif Bar & Company to install solar panel system
Baking & Snack - November 2018 - 17
Baking & Snack - November 2018 - National Bread Month toolkit offered by ABA, GFF
Baking & Snack - November 2018 - 19
Baking & Snack - November 2018 - News/In Brief/In Memoriam
Baking & Snack - November 2018 - 21
Baking & Snack - November 2018 - 22
Baking & Snack - November 2018 - BEMA-U - Strengthening LEADERS
Baking & Snack - November 2018 - 24
Baking & Snack - November 2018 - New Product Horizon - EYES ON THE PRIZE
Baking & Snack - November 2018 - 26
Baking & Snack - November 2018 - 27
Baking & Snack - November 2018 - 28
Baking & Snack - November 2018 - 29
Baking & Snack - November 2018 - 30
Baking & Snack - November 2018 - 31
Baking & Snack - November 2018 - 32
Baking & Snack - November 2018 - 33
Baking & Snack - November 2018 - 34
Baking & Snack - November 2018 - Something Sweet - DEFYING THE ODDS
Baking & Snack - November 2018 - 36
Baking & Snack - November 2018 - 37
Baking & Snack - November 2018 - Searching for the breadth and depth of experience
Baking & Snack - November 2018 - 39
Baking & Snack - November 2018 - 40
Baking & Snack - November 2018 - 41
Baking & Snack - November 2018 - 42
Baking & Snack - November 2018 - 43
Baking & Snack - November 2018 - 44
Baking & Snack - November 2018 - 45
Baking & Snack - November 2018 - Bars - PURPOSE-BUILT BARS
Baking & Snack - November 2018 - 47
Baking & Snack - November 2018 - 48
Baking & Snack - November 2018 - 49
Baking & Snack - November 2018 - Bars play it cool
Baking & Snack - November 2018 - 51
Baking & Snack - November 2018 - 52
Baking & Snack - November 2018 - 53
Baking & Snack - November 2018 - 54
Baking & Snack - November 2018 - Shortening - Leave PHOS IN THE DUST
Baking & Snack - November 2018 - 56
Baking & Snack - November 2018 - 57
Baking & Snack - November 2018 - 58
Baking & Snack - November 2018 - 59
Baking & Snack - November 2018 - 60
Baking & Snack - November 2018 - 61
Baking & Snack - November 2018 - 62
Baking & Snack - November 2018 - Probiotics - EXPANDING probiotics
Baking & Snack - November 2018 - 64
Baking & Snack - November 2018 - 65
Baking & Snack - November 2018 - 66
Baking & Snack - November 2018 - 67
Baking & Snack - November 2018 - 68
Baking & Snack - November 2018 - 69
Baking & Snack - November 2018 - 70
Baking & Snack - November 2018 - Bread, Bun, Roll Tech - THAT'S SOMETHING SPECIAL
Baking & Snack - November 2018 - 72
Baking & Snack - November 2018 - 73
Baking & Snack - November 2018 - 74
Baking & Snack - November 2018 - 75
Baking & Snack - November 2018 - 76
Baking & Snack - November 2018 - 77
Baking & Snack - November 2018 - 78
Baking & Snack - November 2018 - 79
Baking & Snack - November 2018 - 80
Baking & Snack - November 2018 - 81
Baking & Snack - November 2018 - 82
Baking & Snack - November 2018 - Mixing - STREAMLINED PRODUCTION
Baking & Snack - November 2018 - 84
Baking & Snack - November 2018 - 85
Baking & Snack - November 2018 - 86
Baking & Snack - November 2018 - 87
Baking & Snack - November 2018 - 88
Baking & Snack - November 2018 - 89
Baking & Snack - November 2018 - 90
Baking & Snack - November 2018 - 91
Baking & Snack - November 2018 - 92
Baking & Snack - November 2018 - Digital Controls - THE REAL DEAL
Baking & Snack - November 2018 - Back to the future for the baking industry
Baking & Snack - November 2018 - 95
Baking & Snack - November 2018 - 96
Baking & Snack - November 2018 - 97
Baking & Snack - November 2018 - 98
Baking & Snack - November 2018 - Retail-Ready Packaging - At the READY
Baking & Snack - November 2018 - Secondary packaging goes green
Baking & Snack - November 2018 - 101
Baking & Snack - November 2018 - 102
Baking & Snack - November 2018 - 103
Baking & Snack - November 2018 - 104
Baking & Snack - November 2018 - INDUSTRY IMAGES - BAKERY GOES GLOBAL
Baking & Snack - November 2018 - 106
Baking & Snack - November 2018 - 107
Baking & Snack - November 2018 - 108
Baking & Snack - November 2018 - 109
Baking & Snack - November 2018 - 110
Baking & Snack - November 2018 - INDUSTRY INSIGHT - INTELLIGENT DESIGN
Baking & Snack - November 2018 - Events
Baking & Snack - November 2018 - 113
Baking & Snack - November 2018 - 114
Baking & Snack - November 2018 - 115
Baking & Snack - November 2018 - Featured Innovation Center
Baking & Snack - November 2018 - 117
Baking & Snack - November 2018 - Ingredients & Formulating
Baking & Snack - November 2018 - 119
Baking & Snack - November 2018 - Equipment & Packaging
Baking & Snack - November 2018 - 121
Baking & Snack - November 2018 - 122
Baking & Snack - November 2018 - 123
Baking & Snack - November 2018 - Patents
Baking & Snack - November 2018 - 125
Baking & Snack - November 2018 - New on the Shelf
Baking & Snack - November 2018 - 127
Baking & Snack - November 2018 - MARKETPLACE
Baking & Snack - November 2018 - 129
Baking & Snack - November 2018 - 130
Baking & Snack - November 2018 - 131
Baking & Snack - November 2018 - 132
Baking & Snack - November 2018 - 133
Baking & Snack - November 2018 - 134
Baking & Snack - November 2018 - 135
Baking & Snack - November 2018 - 136
Baking & Snack - November 2018 - AD INDEX
Baking & Snack - November 2018 - NEW PRODUCT SPOTLIGHT
Baking & Snack - November 2018 - 139
Baking & Snack - November 2018 - 140
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