Baking & Snack - November 2018 - 53

consumers claim that they are looking
to manage their sugar consumption,
they are consuming sweeteners such
as honey, maple or agave syrup, which
are viewed as more wholesome alternatives," Ms. Lee said. "For example, honey usually has a nice taste and is said to
help athletic performance."
Clean label formulating is a good
overall rule snack companies can follow
when leaving out nonfunctional ingredients. "Particularly in bars that are labeled nutrition bars, we're seeing more
of them wanting all-natural ingredients
that people understand," Mr. McNamara
said. "You might even have natural
chemical ingredients that have been
in products before, but the unfamiliar
names make people uncomfortable."
For example, Ms. Lee noted that
RXBAR, a snack bar line under Chicago
Bar Co. bought by Kellogg Company,
Battle Creek, MI, last year, is successfully using the clean label message.
"Their product has definitely benefited
from clean label because of the short
list of ingredients and highlighting the
protein content. Everyone knows what
an almond is versus a 12-letter chemiMore consumers seek protein from snack bars, and
plant protein is leading the pack.
┬ękostrez - stock.adobe.com

cal-sounding word," she explained.
In August, second-quarter net sales
were up 6% for Kellogg, and in a press
release the company attributed this to
its acquisition of the RXBAR brand.
The bars contain six types of ingredients - egg whites, dates, nuts, cocoa
and cacao, fruits, and natural flavors
or spices - and exclude ingredients
such as sugar, dairy, soy, gluten, and
artificial flavors and coloring. Each
bar's ingredients are found in bold on
the front of the wrapper, adding to the
brand's transparency.
With clean label comes the challenge of creating a tasty bar, but this
balance is what consumers are looking for in the category. "There used to
be a bell curve: On one end was indulgence; on the other end were the
good-for-you and functional products,"
Mr. McNamara said. "Now you see a
flattening of the curve where you have
to taste good but really supply the fuel
the body needs."
Promising a tasty product that delivers functional ingredients and excludes
unhealthy ones, snack bar companies
create a bar with a purpose. And upon
seeing a product that fulfills their needs
and cravings, consumers will grab it off
the shelves every time.

*


http://www.npisoy.com

Baking & Snack - November 2018

Table of Contents for the Digital Edition of Baking & Snack - November 2018

Baking & Snack - November 2018
Contents
Contents
Editorial - Diving into the digital divide
Newsfront - Grupo Bimbo commits to 100% renewable energy
Clif Bar & Company to install solar panel system
Empire Bakery to expand production plant in Virginia
Peak Rock adds Pretzels, Inc., to portfolio
More than 10,000 meals packed at Corbion food drive
National Bread Month toolkit offered by ABA, GFF
News/In Brief/In Memoriam
BEMA-U - Strengthening LEADERS
New Product Horizon - EYES ON THE PRIZE
Something Sweet - DEFYING THE ODDS
Searching for the breadth and depth of experience
Bars - PURPOSE-BUILT BARS
Bars play it cool
Shortening - Leave PHOS IN THE DUST
Probiotics - EXPANDING probiotics
Bread, Bun, Roll Tech - THAT'S SOMETHING SPECIAL
Mixing - STREAMLINED PRODUCTION
Digital Controls - THE REAL DEAL
Back to the future for the baking industry
Retail-Ready Packaging - At the READY
Secondary packaging goes green
INDUSTRY IMAGES - BAKERY GOES GLOBAL
INDUSTRY INSIGHT - INTELLIGENT DESIGN
Events
Featured Innovation Center
Ingredients & Formulating
Equipment & Packaging
Patents
New on the Shelf
MARKETPLACE
AD INDEX
NEW PRODUCT SPOTLIGHT
Baking & Snack - November 2018 - Baking & Snack - November 2018
Baking & Snack - November 2018 - Baking & Snack - November 2018
Baking & Snack - November 2018 - 2
Baking & Snack - November 2018 - 3
Baking & Snack - November 2018 - 4
Baking & Snack - November 2018 - 5
Baking & Snack - November 2018 - 6
Baking & Snack - November 2018 - 7
Baking & Snack - November 2018 - 8
Baking & Snack - November 2018 - Contents
Baking & Snack - November 2018 - 10
Baking & Snack - November 2018 - Editorial - Diving into the digital divide
Baking & Snack - November 2018 - 12
Baking & Snack - November 2018 - 13
Baking & Snack - November 2018 - 14
Baking & Snack - November 2018 - 15
Baking & Snack - November 2018 - Clif Bar & Company to install solar panel system
Baking & Snack - November 2018 - 17
Baking & Snack - November 2018 - National Bread Month toolkit offered by ABA, GFF
Baking & Snack - November 2018 - 19
Baking & Snack - November 2018 - News/In Brief/In Memoriam
Baking & Snack - November 2018 - 21
Baking & Snack - November 2018 - 22
Baking & Snack - November 2018 - BEMA-U - Strengthening LEADERS
Baking & Snack - November 2018 - 24
Baking & Snack - November 2018 - New Product Horizon - EYES ON THE PRIZE
Baking & Snack - November 2018 - 26
Baking & Snack - November 2018 - 27
Baking & Snack - November 2018 - 28
Baking & Snack - November 2018 - 29
Baking & Snack - November 2018 - 30
Baking & Snack - November 2018 - 31
Baking & Snack - November 2018 - 32
Baking & Snack - November 2018 - 33
Baking & Snack - November 2018 - 34
Baking & Snack - November 2018 - Something Sweet - DEFYING THE ODDS
Baking & Snack - November 2018 - 36
Baking & Snack - November 2018 - 37
Baking & Snack - November 2018 - Searching for the breadth and depth of experience
Baking & Snack - November 2018 - 39
Baking & Snack - November 2018 - 40
Baking & Snack - November 2018 - 41
Baking & Snack - November 2018 - 42
Baking & Snack - November 2018 - 43
Baking & Snack - November 2018 - 44
Baking & Snack - November 2018 - 45
Baking & Snack - November 2018 - Bars - PURPOSE-BUILT BARS
Baking & Snack - November 2018 - 47
Baking & Snack - November 2018 - 48
Baking & Snack - November 2018 - 49
Baking & Snack - November 2018 - Bars play it cool
Baking & Snack - November 2018 - 51
Baking & Snack - November 2018 - 52
Baking & Snack - November 2018 - 53
Baking & Snack - November 2018 - 54
Baking & Snack - November 2018 - Shortening - Leave PHOS IN THE DUST
Baking & Snack - November 2018 - 56
Baking & Snack - November 2018 - 57
Baking & Snack - November 2018 - 58
Baking & Snack - November 2018 - 59
Baking & Snack - November 2018 - 60
Baking & Snack - November 2018 - 61
Baking & Snack - November 2018 - 62
Baking & Snack - November 2018 - Probiotics - EXPANDING probiotics
Baking & Snack - November 2018 - 64
Baking & Snack - November 2018 - 65
Baking & Snack - November 2018 - 66
Baking & Snack - November 2018 - 67
Baking & Snack - November 2018 - 68
Baking & Snack - November 2018 - 69
Baking & Snack - November 2018 - 70
Baking & Snack - November 2018 - Bread, Bun, Roll Tech - THAT'S SOMETHING SPECIAL
Baking & Snack - November 2018 - 72
Baking & Snack - November 2018 - 73
Baking & Snack - November 2018 - 74
Baking & Snack - November 2018 - 75
Baking & Snack - November 2018 - 76
Baking & Snack - November 2018 - 77
Baking & Snack - November 2018 - 78
Baking & Snack - November 2018 - 79
Baking & Snack - November 2018 - 80
Baking & Snack - November 2018 - 81
Baking & Snack - November 2018 - 82
Baking & Snack - November 2018 - Mixing - STREAMLINED PRODUCTION
Baking & Snack - November 2018 - 84
Baking & Snack - November 2018 - 85
Baking & Snack - November 2018 - 86
Baking & Snack - November 2018 - 87
Baking & Snack - November 2018 - 88
Baking & Snack - November 2018 - 89
Baking & Snack - November 2018 - 90
Baking & Snack - November 2018 - 91
Baking & Snack - November 2018 - 92
Baking & Snack - November 2018 - Digital Controls - THE REAL DEAL
Baking & Snack - November 2018 - Back to the future for the baking industry
Baking & Snack - November 2018 - 95
Baking & Snack - November 2018 - 96
Baking & Snack - November 2018 - 97
Baking & Snack - November 2018 - 98
Baking & Snack - November 2018 - Retail-Ready Packaging - At the READY
Baking & Snack - November 2018 - Secondary packaging goes green
Baking & Snack - November 2018 - 101
Baking & Snack - November 2018 - 102
Baking & Snack - November 2018 - 103
Baking & Snack - November 2018 - 104
Baking & Snack - November 2018 - INDUSTRY IMAGES - BAKERY GOES GLOBAL
Baking & Snack - November 2018 - 106
Baking & Snack - November 2018 - 107
Baking & Snack - November 2018 - 108
Baking & Snack - November 2018 - 109
Baking & Snack - November 2018 - 110
Baking & Snack - November 2018 - INDUSTRY INSIGHT - INTELLIGENT DESIGN
Baking & Snack - November 2018 - Events
Baking & Snack - November 2018 - 113
Baking & Snack - November 2018 - 114
Baking & Snack - November 2018 - 115
Baking & Snack - November 2018 - Featured Innovation Center
Baking & Snack - November 2018 - 117
Baking & Snack - November 2018 - Ingredients & Formulating
Baking & Snack - November 2018 - 119
Baking & Snack - November 2018 - Equipment & Packaging
Baking & Snack - November 2018 - 121
Baking & Snack - November 2018 - 122
Baking & Snack - November 2018 - 123
Baking & Snack - November 2018 - Patents
Baking & Snack - November 2018 - 125
Baking & Snack - November 2018 - New on the Shelf
Baking & Snack - November 2018 - 127
Baking & Snack - November 2018 - MARKETPLACE
Baking & Snack - November 2018 - 129
Baking & Snack - November 2018 - 130
Baking & Snack - November 2018 - 131
Baking & Snack - November 2018 - 132
Baking & Snack - November 2018 - 133
Baking & Snack - November 2018 - 134
Baking & Snack - November 2018 - 135
Baking & Snack - November 2018 - 136
Baking & Snack - November 2018 - AD INDEX
Baking & Snack - November 2018 - NEW PRODUCT SPOTLIGHT
Baking & Snack - November 2018 - 139
Baking & Snack - November 2018 - 140
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