Baking & Snack - November 2018 - 47

TRENDS
Bars

by Karlee Renkoski

A

A college student searches for a filling cereal bar for
breakfast on her way to class. An athlete wants a sports
bar packed with protein before a workout. A mom stocks
the pantry with vitamin-enhanced bars as snacks for the
whole family. From weight-control to fiber, one thing is
clear: Consumers seek out bars for a purpose.
Compared with a decline in dollar sales for 2017, the
bar industry has picked up the pace in 2018, growing
2.9% in dollar sales for the 52 weeks ending Oct. 7, according to IRI. However, some subcategories are seeing
more success than others. Granola bars have declined
2.7% in dollar sales, and Sally Lyons-Wyatt, executive
vice-president and practice leader, IRI, said part of that
is due to beneficial ingredients included in the nutritional or intrinsic health value bar subcategory. "Bars are
one of the best functional and convenient foods in the
market today. They can deliver on all of the consumers'
needs," she explained.
The Institute of Food Technologists defines functional
food as having "specific nutrients added to it, like vitamins or minerals, fiber, or probiotics or prebiotics. In
general, this includes anything added for a specific functional purpose." Some benefits consumers are demanding were noted in IRI's "2018 US Snacking Survey" and
include the following: 65% of consumers want an energy
boost, which is often obtained by consuming protein;
53% want fruits and vegetables for specific nutrients; and
40% want snacks with probiotics for digestive health.
Hearthside Food Solutions saw this trend unfold a
few years ago and took action. The Downers Grove,
IL-based contract manufacturer built up its nutritional
performance bar business by acquiring VSI in The
Netherlands; Nashville, TN-based Standard Functional
Foods; and a nutritional bar plant in Boise, ID.
"Our positive outlook on bars is the confluence
of numerous trends over the past several years," said
Brian McNamara, vice-president, sales and marketing,
Hearthside Food Solutions. "You've got the convenience
and portability of a bar and the evolution of bars not fueling hunger as much but fueling bodies."

Say "yes" to this
The top functional bar ingredient right now is protein, which can be found in the nutritional and performance categories appealing to a wide audience that
includes kids. According to the study "Protein Bar

Market - Segmented by Type, Source, End Product
and Geography (2018-2023)" conducted by Mordor
Intelligence, LLP, the main consumers of bars include
not only athletes but also those looking for a wholesome
meal without the stress of the kitchen. These consumers
prefer protein bars to assist with weight management,
improved muscle mass and increased energy.
The report also noted a high demand for innovative
products with natural ingredients and without allergens. The proteins found in nutritional bars have typically consisted of whey, collagen, nuts or soy, but this
list is expanding. "Now you're seeing more plant protein
showing up in applications," Mr. McNamara said. "The
consumers who prefer clean label will be more comfortable seeing some type of plant-based protein in a bar."
Pea protein and seeds provides an option for consumers who might be allergic to nuts or soy. "There are some
people who want high protein, and they're not allergic to
nuts. And then there are these snacks that don't have as
high of a protein content, but they're free from major allergens," said Virginia Lee, customer engagement officer,
Innova Market Insights.
Blake's Seed Based, Chicago, appeals to the audience
desiring high-nutrition content, natural energy, fiber
and antioxidants but also looks for a product free from
a wide range of allergens. The company's bars are seedbased and free from the top eight allergens, including
nut, milk, soy and egg.
Coconut is currently doing well as a paleo-friendly ingredient and flavor. IRI found that snack products with
coconut had a 16.4% increase in sales for the 52 weeks
ending Oct. 7, 2018. In the US, Innova found that coconut even cleared the top flavors list in 2017, alongside milk chocolate, almond, peanut butter and dark
chocolate. "Coconut is doing well because people like
the tropical flavor, and it appeals to consumers doing
more about the so-called healthy aspects of coconut oil,"
Ms. Lee said. "The creaminess and taste of the coconut
still wins out despite the tree nut allergy aspect."
To manage digestive health in a format other than pills
and beverages, consumers are looking to food to deliver
probiotics or prebiotics. In fact, 40% of consumers want
snacks with probiotics in them, according to IRI. Probar,
Salt Lake City, gravitated toward this trend for its new
line of live bars. Made with a variety of nuts, seeds and
date paste, the product boasts 1 billion colony-forming

www.bakingandsnack.com / November 2018 Baking & Snack 47


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Baking & Snack - November 2018

Table of Contents for the Digital Edition of Baking & Snack - November 2018

Baking & Snack - November 2018
Contents
Contents
Editorial - Diving into the digital divide
Newsfront - Grupo Bimbo commits to 100% renewable energy
Clif Bar & Company to install solar panel system
Empire Bakery to expand production plant in Virginia
Peak Rock adds Pretzels, Inc., to portfolio
More than 10,000 meals packed at Corbion food drive
National Bread Month toolkit offered by ABA, GFF
News/In Brief/In Memoriam
BEMA-U - Strengthening LEADERS
New Product Horizon - EYES ON THE PRIZE
Something Sweet - DEFYING THE ODDS
Searching for the breadth and depth of experience
Bars - PURPOSE-BUILT BARS
Bars play it cool
Shortening - Leave PHOS IN THE DUST
Probiotics - EXPANDING probiotics
Bread, Bun, Roll Tech - THAT'S SOMETHING SPECIAL
Mixing - STREAMLINED PRODUCTION
Digital Controls - THE REAL DEAL
Back to the future for the baking industry
Retail-Ready Packaging - At the READY
Secondary packaging goes green
INDUSTRY IMAGES - BAKERY GOES GLOBAL
INDUSTRY INSIGHT - INTELLIGENT DESIGN
Events
Featured Innovation Center
Ingredients & Formulating
Equipment & Packaging
Patents
New on the Shelf
MARKETPLACE
AD INDEX
NEW PRODUCT SPOTLIGHT
Baking & Snack - November 2018 - Baking & Snack - November 2018
Baking & Snack - November 2018 - Baking & Snack - November 2018
Baking & Snack - November 2018 - 2
Baking & Snack - November 2018 - 3
Baking & Snack - November 2018 - 4
Baking & Snack - November 2018 - 5
Baking & Snack - November 2018 - 6
Baking & Snack - November 2018 - 7
Baking & Snack - November 2018 - 8
Baking & Snack - November 2018 - Contents
Baking & Snack - November 2018 - 10
Baking & Snack - November 2018 - Editorial - Diving into the digital divide
Baking & Snack - November 2018 - 12
Baking & Snack - November 2018 - 13
Baking & Snack - November 2018 - 14
Baking & Snack - November 2018 - 15
Baking & Snack - November 2018 - Clif Bar & Company to install solar panel system
Baking & Snack - November 2018 - 17
Baking & Snack - November 2018 - National Bread Month toolkit offered by ABA, GFF
Baking & Snack - November 2018 - 19
Baking & Snack - November 2018 - News/In Brief/In Memoriam
Baking & Snack - November 2018 - 21
Baking & Snack - November 2018 - 22
Baking & Snack - November 2018 - BEMA-U - Strengthening LEADERS
Baking & Snack - November 2018 - 24
Baking & Snack - November 2018 - New Product Horizon - EYES ON THE PRIZE
Baking & Snack - November 2018 - 26
Baking & Snack - November 2018 - 27
Baking & Snack - November 2018 - 28
Baking & Snack - November 2018 - 29
Baking & Snack - November 2018 - 30
Baking & Snack - November 2018 - 31
Baking & Snack - November 2018 - 32
Baking & Snack - November 2018 - 33
Baking & Snack - November 2018 - 34
Baking & Snack - November 2018 - Something Sweet - DEFYING THE ODDS
Baking & Snack - November 2018 - 36
Baking & Snack - November 2018 - 37
Baking & Snack - November 2018 - Searching for the breadth and depth of experience
Baking & Snack - November 2018 - 39
Baking & Snack - November 2018 - 40
Baking & Snack - November 2018 - 41
Baking & Snack - November 2018 - 42
Baking & Snack - November 2018 - 43
Baking & Snack - November 2018 - 44
Baking & Snack - November 2018 - 45
Baking & Snack - November 2018 - Bars - PURPOSE-BUILT BARS
Baking & Snack - November 2018 - 47
Baking & Snack - November 2018 - 48
Baking & Snack - November 2018 - 49
Baking & Snack - November 2018 - Bars play it cool
Baking & Snack - November 2018 - 51
Baking & Snack - November 2018 - 52
Baking & Snack - November 2018 - 53
Baking & Snack - November 2018 - 54
Baking & Snack - November 2018 - Shortening - Leave PHOS IN THE DUST
Baking & Snack - November 2018 - 56
Baking & Snack - November 2018 - 57
Baking & Snack - November 2018 - 58
Baking & Snack - November 2018 - 59
Baking & Snack - November 2018 - 60
Baking & Snack - November 2018 - 61
Baking & Snack - November 2018 - 62
Baking & Snack - November 2018 - Probiotics - EXPANDING probiotics
Baking & Snack - November 2018 - 64
Baking & Snack - November 2018 - 65
Baking & Snack - November 2018 - 66
Baking & Snack - November 2018 - 67
Baking & Snack - November 2018 - 68
Baking & Snack - November 2018 - 69
Baking & Snack - November 2018 - 70
Baking & Snack - November 2018 - Bread, Bun, Roll Tech - THAT'S SOMETHING SPECIAL
Baking & Snack - November 2018 - 72
Baking & Snack - November 2018 - 73
Baking & Snack - November 2018 - 74
Baking & Snack - November 2018 - 75
Baking & Snack - November 2018 - 76
Baking & Snack - November 2018 - 77
Baking & Snack - November 2018 - 78
Baking & Snack - November 2018 - 79
Baking & Snack - November 2018 - 80
Baking & Snack - November 2018 - 81
Baking & Snack - November 2018 - 82
Baking & Snack - November 2018 - Mixing - STREAMLINED PRODUCTION
Baking & Snack - November 2018 - 84
Baking & Snack - November 2018 - 85
Baking & Snack - November 2018 - 86
Baking & Snack - November 2018 - 87
Baking & Snack - November 2018 - 88
Baking & Snack - November 2018 - 89
Baking & Snack - November 2018 - 90
Baking & Snack - November 2018 - 91
Baking & Snack - November 2018 - 92
Baking & Snack - November 2018 - Digital Controls - THE REAL DEAL
Baking & Snack - November 2018 - Back to the future for the baking industry
Baking & Snack - November 2018 - 95
Baking & Snack - November 2018 - 96
Baking & Snack - November 2018 - 97
Baking & Snack - November 2018 - 98
Baking & Snack - November 2018 - Retail-Ready Packaging - At the READY
Baking & Snack - November 2018 - Secondary packaging goes green
Baking & Snack - November 2018 - 101
Baking & Snack - November 2018 - 102
Baking & Snack - November 2018 - 103
Baking & Snack - November 2018 - 104
Baking & Snack - November 2018 - INDUSTRY IMAGES - BAKERY GOES GLOBAL
Baking & Snack - November 2018 - 106
Baking & Snack - November 2018 - 107
Baking & Snack - November 2018 - 108
Baking & Snack - November 2018 - 109
Baking & Snack - November 2018 - 110
Baking & Snack - November 2018 - INDUSTRY INSIGHT - INTELLIGENT DESIGN
Baking & Snack - November 2018 - Events
Baking & Snack - November 2018 - 113
Baking & Snack - November 2018 - 114
Baking & Snack - November 2018 - 115
Baking & Snack - November 2018 - Featured Innovation Center
Baking & Snack - November 2018 - 117
Baking & Snack - November 2018 - Ingredients & Formulating
Baking & Snack - November 2018 - 119
Baking & Snack - November 2018 - Equipment & Packaging
Baking & Snack - November 2018 - 121
Baking & Snack - November 2018 - 122
Baking & Snack - November 2018 - 123
Baking & Snack - November 2018 - Patents
Baking & Snack - November 2018 - 125
Baking & Snack - November 2018 - New on the Shelf
Baking & Snack - November 2018 - 127
Baking & Snack - November 2018 - MARKETPLACE
Baking & Snack - November 2018 - 129
Baking & Snack - November 2018 - 130
Baking & Snack - November 2018 - 131
Baking & Snack - November 2018 - 132
Baking & Snack - November 2018 - 133
Baking & Snack - November 2018 - 134
Baking & Snack - November 2018 - 135
Baking & Snack - November 2018 - 136
Baking & Snack - November 2018 - AD INDEX
Baking & Snack - November 2018 - NEW PRODUCT SPOTLIGHT
Baking & Snack - November 2018 - 139
Baking & Snack - November 2018 - 140
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