Baking & Snack - November 2018 - 30

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NEW PRODUCT HORIZON

Greenwave Foods, Mulberry, AR, are organic edamame
puffs that contain 7 g protein per serving and include flavors such as barbecue, cheddar and ranch.
Chips, popcorn and crackers are similarly finding new
ways to incorporate protein. A brand called Shrewd Food,
Hauppauge, NY, features a line of snack puffs in sweet and
savory flavors with 14 g protein per serving. SkinnyPop, now
owned by the Hershey Co., Hershey, PA, is unveiling protein
popcorn, with 5 g per serving, in Ranch and Cheddar and
Cracked Pepper varieties. Ips Perfect Snacks, Studio City, CA,
offers chips and popcorn made with whey protein. Flavors include Cinnamon Churro, Barbecue and Aged White Cheddar.
The push for more protein reflects a change in consumer eating habits. They are replacing meals more often with
quick, nutritious snacks to get them through their busy
days. To attract the attention of these consumers, food companies are realizing that snacking occurs across the entire
retail store, not just in the chip aisle.

Linking lifestyles
With mealtimes fading away in consumer minds, baking
companies are getting creative with ways to get their products into people's hands, even if they can't put them onto
their plates. While protein and better-for-you aspects of
certain products lend themselves well to nutritious snacking, there is also room for indulgence, especially in baking.
"We think that the bakery category will continue to support product formulations and product types that reflect
a desire for indulgence, even if it is only occasional indulgence," Mr. Vierhile said. "There is always an opportunity
for companies to come up with products that taste better,
are better for you and better mesh with consumer lifestyles."
One way to highlight indulgence and manage calorie intake is through portion control. Mr. Vierhile observed that
bites, bits, thins and mini-portion sizes have positive outlooks. "One reason we're bullish on this is that these smaller
sizes are an ideal way to convert special occasion products
like cakes into everyday indulgences," he said.
Ozery Bakery, Vaughan, ON, recently released Brioche
Bites and Brioche Thin Buns that balance indulgence with
better-for-you ingredients. The Brioche Bites are sold in
packages that hold 12 bite-size buns and are 75 Cal per serving. Alon Ozery, founder and CEO of Ozery Bakery, said the
Bites were designed for all-day snacking. "People are grazing
a lot more now, and bites are perfect for that 3 or 4 p.m. craving between meals," he said. "They give you that satisfaction,
and you can have a couple throughout the day."
The products feature the indulgent soft, light texture associated with brioche, but are dairy- and egg-free. They
are also non-GMO and free of artificial preservatives. The
Brioche Thin Buns are pre-sliced thin buns made for sandwiches and are 170 Cal per bun.
Hostess recently launched Bakery Petites Brownie Delights
2200 Lunt Avenue
Elk Grove Village, IL 60007
www.lawrencefoods.com
30 Baking & Snack November 2018 / www.bakingandsnack.com

http://www.lawrencefoods.com

Baking & Snack - November 2018

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