Baking & Snack - November 2018 - 138

NEW PRODUCT SPOTLIGHT

TABLE
BRING MORE TO THE

Spinato's Fine Foods' broccoli crust pizza doesn't
compromise on taste to improve nutrition.
The gluten-free
broccoli crust is
higher in vitamin D and
calcium compared to
cauliflower crust.
Spinato's Fine Foods

Noting the positive consumer response to plant-based
products, Spinato's Fine Foods, Phoenix, decided to
change how some view pizza through the development
of broccoli crust. Not only does the new Chicago-style
frozen pizza appeal to health-conscious consumers,
but it also doesn't exclude those who put taste before
nutrition.
"Our new emphasis from a marketing perspective
is on 'raising your Pie-Q.' This truly relates to empowerment on the part of the consumer to make smarter
choices that don't forgo any benefits," said Anthony
Spinato, president, Spinato's.
All the company's frozen pizzas are gluten-free, so the
broccoli crust was a natural extension to the line, according to Mr. Spinato. "It is much higher in vitamin D
and calcium compared to cauliflower crust, along with
many carotenoids," he added. "Our pizzas are aromatic,
taste authentic and are made with the best ingredients."
First established as a pizzeria that was a gathering
place for family and friends, Spinato's now has five restaurants - three located in Phoenix, one in Tempe, AZ
and another in Scottsdale, AZ - in addition to its retail
business. Before distributing the frozen pizzas nationwide, the company can internally test products through
its restaurant, which was crucial to its insight into creating each flavor for the new product. The 10-in. broccoli crust comes in Mediterranean Supreme; Primavera;
Margherita; and Aged Asiago, Romano and Mozzarella.

138 Baking & Snack November 2018 / www.bakingandsnack.com

Spinato's increased its number of employees on the assembly line to maintain its goal of providing handmadestyle pizza for this new line. It also added more roasters
for the tomatoes and Robot Coupe machines for freshly
chopped herbs and vegetables.
With a suggested retail price of $8.99, the pizza will
be sold in Sprouts and other pending locations. Spinato's
products are currently sold in about 750 retail stores
nationwide, but including the new product this year,
the company plans to distribute to more than 1,000
storefronts.
Spinato's is supporting the pizza's release with a redesign of all Spinato's packaging, its website and social media. "The new packaging reflects Italian artistry, which
accentuates the delivery of high-quality and handmade
frozen pizzas," Mr. Spinato explained. "The branding
conveys the art of pizza, bringing together the passion
and behind-the-scenes crafting in a way that's unique to
the Spinato's."
The goal for Spinato's broccoli-crusted pizzas is to
bring new consumers into the segment and help them
view pizza as a complete meal that tastes delicious and
incorporates healthful qualities.
"We want to bring friends, family and co-workers
around the table to connect over a satisfying meal,"
Mr. Spinato said. "We want pizza to be the meal
for everybody."
- Karlee Renkoski

http://www.bakingandsnack.com

Baking & Snack - November 2018

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