Baking & Snack - August 2018 - 60

CLEAN LABEL

The delicacy of cake batter
means there isn't a lot of
room for error. Change must
be handled with care.

The clean flavor profiles
of the latest starches,
gums and clean label
cake flours allow bakers
to use label-friendly
ingredients with minimal
or no impact on taste.
Ingredion

The delicacy of cake batter means there isn't much
room for error. Change must be handled with care.
"When it comes to simplifying ingredients in sweet baked
goods like cakes, even minor formulation changes can affect taste, texture and freshness," Ms. Robertson said.
Those changes toward simpler labels have not always
been easy on the cake industry. Bakers are replacing artificial flavors, colors and preservatives as well as partially hydrogenated oils. Additives like sodium stearoyl
lactylate and chlorinated/bleached flour ingredients like
DATEM and polysorbates don't stand a chance with the
label-conscious consumer.
These ingredients, however, contribute to batter stability and aeration, volume, texture, moisture and freshness. "For example, DATEM is typically used to create a
strong gluten structure in the batter while polysorbates
can be used to enhance shelf life and texture of popular
snack cakes," Ms. Robertson explained.
Collaboration between bakers and ingredient suppliers have resulted in some innovation breakthroughs.
Formulators have honed in on what consumers actually
want from ingredient lists and finished product, and that
has resulted in more functional ingredients.
"Suppliers are offering new alternatives to help shorten the ingredient list and replace undesirable ingredi-

60 Baking & Snack August 2018 / www.bakingandsnack.com

ents," said Sarah Mann, senior application technologist,
bakery, DuPont Nutrition & Health. "Although some
alternatives may not fully replace the functionality of
certain key ingredients, there are more options available
now than there were just a few years ago."

Defining clean label
Understanding what clean label actually means to bakers
- and their consumers - has been an important step in
successful reformulation of cake batters. "Getting a clear
definition of what is considered clean label can be a challenge when it comes to cakes and sweet goods," said Jeff
Nelson, western vice-president of sales, Brolite Products.
"It seems there are many different definitions of clean label and what exactly can or cannot be on a clean label."
This definition can be unique to each baker, retailer and
consumer. "Research indicates consumers prefer a shorter
ingredient list, less chemically sounding ingredients, fewer artificial ingredients and minimally processed foods,"
Ms. Mann explained. "So consumers prefer a much more
simple and understandable ingredient list."
According to Ingredion's proprietary research conducted by MMR Research Associates, the clean label
trend can be marked by two themes: simplicity and
healthy halo. Simplicity refers to fewer and more familiar ingredients, and healthy halo supports nutrition expectations. According to the study of 309 US consumers,
79% of respondents said it is important that they recognize all ingredients on food and drink packaging. The
same percentage considered a short and simple ingredient to be important.
And while there is no official definition of what makes
an ingredient list clean, the research suggests three cri-


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Table of Contents for the Digital Edition of Baking & Snack - August 2018

http://digitalbs.bakingbusiness.com/sosland/bs/2019_05_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_04_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_03_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_02_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_12_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_11_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_10_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_09_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_08_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_07_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_06_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_05_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_04_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_03_01
http://www.nxtbook.com/sosland/bs/2018_02_01
http://www.nxtbook.com/sosland/bs/2017_12_01
http://www.nxtbook.com/sosland/bs/2017_11_01
http://www.nxtbook.com/sosland/bs/2017_10_01
http://www.nxtbook.com/sosland/bs/2017_09_01
http://www.nxtbook.com/sosland/bs/2017_08_01
http://www.nxtbook.com/sosland/bs/2017_07_01
http://www.nxtbook.com/sosland/bs/2017_06_01
http://www.nxtbook.com/sosland/bs/2017_05_01
http://www.nxtbook.com/sosland/bs/2017_04_01
http://www.nxtbook.com/sosland/bs/2017_03_01
http://www.nxtbook.com/sosland/bs/2017_02_01
http://www.nxtbook.com/sosland/bs/2016_12_01
http://www.nxtbook.com/sosland/bs/2016_11_01
http://www.nxtbook.com/sosland/bs/2016_10_01
http://www.nxtbook.com/sosland/bs/2016_09_01
http://www.nxtbook.com/sosland/bs/2016_08_01
http://www.nxtbook.com/sosland/bs/2016_07_01
http://www.nxtbook.com/sosland/bs/2016_06_01
http://www.nxtbook.com/sosland/bs/2016_05_01
http://www.nxtbook.com/sosland/bs/2016_04_01
http://www.nxtbook.com/sosland/bs/2016_03_01
http://www.nxtbook.com/sosland/bs/2016_02_01
http://www.nxtbook.com/sosland/bs/2015_12_01
http://www.nxtbook.com/sosland/bs/2015_11_01
http://www.nxtbook.com/sosland/bs/2015_10_01
http://www.nxtbook.com/sosland/bs/2015_09_01
http://www.nxtbook.com/sosland/bs/2015_08_01
http://www.nxtbook.com/sosland/bs/2015_07_01
http://www.nxtbook.com/sosland/bs/2015_06_01
http://www.nxtbook.com/sosland/bs/2015_05_02
http://www.nxtbook.com/sosland/bs/2015_04_01
http://www.nxtbook.com/sosland/bs/2015_03_01
http://www.nxtbook.com/sosland/bs/2015_02_01
http://www.nxtbook.com/sosland/bs/2014_12_01
http://www.nxtbook.com/sosland/bs/2014_11_01
http://www.nxtbook.com/sosland/bs/2014_10_01
http://www.nxtbook.com/sosland/bs/2014_09_01
http://www.nxtbook.com/sosland/bs/2014_08_01
http://www.nxtbook.com/sosland/bs/2014_07_01
http://www.nxtbook.com/sosland/bs/2014_06_01
http://www.nxtbook.com/sosland/bs/2014_05_01
http://www.nxtbook.com/sosland/bs/2014_04_01
http://www.nxtbook.com/sosland/bs/2014_03_01
http://www.nxtbook.com/sosland/bs/2014_02_01
http://www.nxtbook.com/sosland/bs/2013_12_01
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http://www.nxtbook.com/sosland/bs/2013_10_01
http://www.nxtbook.com/sosland/bs/2013_09_01
http://www.nxtbook.com/sosland/bs/2013_08_01
http://www.nxtbook.com/sosland/bs/2013_07_01
http://www.nxtbook.com/sosland/bs/2013_06_01
http://www.nxtbook.com/sosland/bs/2013_05_01
http://www.nxtbook.com/sosland/bs/2013_04_01
http://www.nxtbook.com/sosland/bs/2013_03_01
http://www.nxtbook.com/sosland/bs/2013_02_01
http://www.nxtbook.com/sosland/bs/2012_12_01
http://www.nxtbook.com/sosland/bs/2012_11_01
http://www.nxtbook.com/sosland/bs/2012_10_01
http://www.nxtbook.com/sosland/bs/2012_09_01
http://www.nxtbook.com/sosland/bs/2012_08_01
http://www.nxtbook.com/sosland/bs/2012_07_01
http://www.nxtbook.com/sosland/bs/2012_06_01
http://www.nxtbook.com/sosland/bs/2012_05_01
http://www.nxtbook.com/sosland/bs/2012_04_01
http://www.nxtbook.com/sosland/bs/2012_03_01
http://www.nxtbook.com/sosland/bs/2012_02_01
http://www.nxtbook.com/sosland/bs/2011_12_01
http://www.nxtbook.com/sosland/bs/2011_11_01
http://www.nxtbook.com/sosland/bs/2011_10_01
http://www.nxtbook.com/sosland/bs/2011_09_01
http://www.nxtbook.com/sosland/bs/2011_08_01
http://www.nxtbook.com/sosland/bs/2011_07_01
http://www.nxtbook.com/sosland/bs/2011_06_01
http://www.nxtbook.com/sosland/bs/2011_05_01
http://www.nxtbook.com/sosland/bs/2011_04_01
http://www.nxtbook.com/sosland/bs/2011_03_01
http://www.nxtbook.com/sosland/bs/2011_02_01
http://www.nxtbook.com/sosland/bs/2010_12_01
http://www.nxtbook.com/sosland/bs/2010_11_01
http://www.nxtbook.com/sosland/bs/2010_10_01
http://www.nxtbook.com/sosland/bs/2010_09_01
http://www.nxtbook.com/sosland/bs/2010_08_01
http://www.nxtbook.com/sosland/bs/2010_07_01
http://www.nxtbook.com/sosland/bs/2010_06_01
http://www.nxtbook.com/sosland/bs/2010_05_01
http://www.nxtbook.com/sosland/bs/2010_04_01
http://www.nxtbook.com/sosland/bs/2010_03_01
http://www.nxtbook.com/sosland/bs/2010_02_01
http://www.nxtbook.com/sosland/bs/2009_12_01
http://www.nxtbook.com/sosland/bs/2009_11_01
http://www.nxtbook.com/sosland/bs/2009_10_01
http://www.nxtbook.com/sosland/bs/2009_09_01
http://www.nxtbook.com/sosland/bs/2009_08_01
http://www.nxtbook.com/sosland/bs/2009_07_01
http://www.nxtbook.com/sosland/bs/2009_06_01
http://www.nxtbook.com/sosland/bs/2009_05_01
http://www.nxtbook.com/sosland/bs/2009_04_01
http://www.nxtbook.com/sosland/bs/2009_03_01
http://www.nxtbook.com/sosland/bs/2009_02_01
http://www.nxtbook.com/sosland/bs/2008_12_01
http://www.nxtbook.com/sosland/bs/2008_11_01
http://www.nxtbook.com/sosland/bs/2008_10_01
http://www.nxtbook.com/sosland/bs/2008_09_01
http://www.nxtbook.com/sosland/bs/2008_08_01
http://www.nxtbook.com/sosland/bs/2008_07_01
http://www.nxtbook.com/sosland/bs/2008_06_01
http://www.nxtbook.com/sosland/bs/2008_05_01
http://www.nxtbook.com/sosland/bs/2008_04_01
http://www.nxtbook.com/sosland/bs/2008_03_01
http://www.nxtbook.com/sosland/bs/2008_02_01
http://www.nxtbook.com/sosland/bs/2007_12_01
http://www.nxtbook.com/sosland/bs/2007_11_01
http://www.nxtbook.com/sosland/bs/2007_10_01
http://www.nxtbook.com/sosland/bs/2007_09_01
http://www.nxtbook.com/sosland/bs/2007_08_01
http://www.nxtbook.com/sosland/bs/2007_07_01
http://www.nxtbook.com/sosland/bs/2007_06_01
http://www.nxtbook.com/sosland/bs/2007_05_01
http://www.nxtbook.com/sosland/bs/2007_04_01
http://www.nxtbook.com/sosland/bs/2007_02_01
http://www.nxtbook.com/sosland/bs/2006_12_01
http://www.nxtbook.com/sosland/bs/2006_11_01
http://www.nxtbook.com/sosland/bs/2006_10_01
http://www.nxtbook.com/sosland/bs/2006_09_01
http://www.nxtbook.com/sosland/bs/2006_08_01
http://www.nxtbook.com/sosland/bs/2006_07_01
http://www.nxtbook.com/sosland/bs/2006_06_01
http://www.nxtbook.com/sosland/bs/2006_05_01
http://www.nxtbook.com/sosland/bs/2006_04_01
http://www.nxtbook.com/sosland/bs/2006_03_01
http://www.nxtbook.com/sosland/bs/2006_02_01
http://www.nxtbook.com/sosland/bs/2005_12_01
http://www.nxtbook.com/sosland/bs/2005_11_01
http://digitalbs.bakingbusiness.com/sosland/bs/2005_10_01
http://digitalbs.bakingbusiness.com/sosland/bs/2005_09_01
http://digitalbs.bakingbusiness.com/sosland/bs/2005_08_01
http://digitalbs.bakingbusiness.com/sosland/bs/2005_07_01
http://digitalbs.bakingbusiness.com/sosland/bs/2005_06_01
http://digitalbs.bakingbusiness.com/sosland/bs/2005_05_01
http://digitalbs.bakingbusiness.com/sosland/bs/2005_04_01
http://digitalbs.bakingbusiness.com/sosland/bs/2005_03_01
http://digitalbs.bakingbusiness.com/sosland/bs/2005_02_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_12_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_11_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_10_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_09_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_08_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_07_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_06_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_05_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_04_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_03_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_02_01
http://digitalbs.bakingbusiness.com/sosland/bs/2003_12_01
http://digitalbs.bakingbusiness.com/sosland/bs/2003_11_01
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