Baking & Snack - August 2018 - 56

CAKES

Share of Bakery Cake Sales
Share of
Dollars

%Change
vs. Year ago

Decorated Cakes

25.5

-2.6

Cupcakes

17.8

3.4

Dessert Cakes

16.3

0.9

Creme pudding/
Pound Cakes

11.1

0.5

Cheesecakes

8.3

2.0

Individual Desserts

7.3

4.6

Ice Cream Cakes

6.1

5.4

Snack Cakes

4.7

2.8

Specialty Cakes

2.2

2.1

Wedding Cakes

0.6

-3.3

Dessert Sales

3.8 4.1
14.4

%
57

22.7
Cakes

Cookies

Pies

Brownies and Dessert Bars

Specialty Desserts

In-Store Bakery Category
Share of
Dollars

%Change
vs. Year ago

Cakes

28.9

1.1

Breads

13.6

-0.6

Rolls

13.3

0.9

Cookies

11.5

5.2

Donuts

7.4

-2.5

Nielsen Fresh

56 Baking & Snack August 2018 / www.bakingandsnack.com

"Unique shapes and
sizes along with new
flavor pairings bring
excitement to the
category. Mashups are
the perfect example."
Mike Docherty,
Brill, a CSM Bakery Solutions Co.
its customers with recipe cards full of ideas for creating
cakes that come to life in the bakery case.

What's on the inside
While social media puts a heavy emphasis on appearance, taste remains a huge driver, as well. After all, people want to have their cake and eat it, too. Flavor mashups are nothing new, but many cake producers are taking
them to new heights by combining flavors that use cake
as a new way to recall old experiences. "Flavor fusions
like cookies and crème, s'mores and toffee are growing
because they let the consumer experience a tried-andtrue flavor in a new format," Mr. Docherty said.
Not one for icings or big decorations, cheesecake is a
product that defines inner beauty. Eli's Cheesecake Co.,
Chicago, has tapped into some consumer trends that
might otherwise deter shoppers from the in-store cake
case with products such as Vegan Belgian Chocolate
Cheesecake and gluten-free Double Marshmallow
Crispy Bar.
However, Eli's also offers more in the case than just
cheesecake with decadent items including Chocolate
Lava Cake and Gooey Butter Cake. For all its product
offerings, Eli's works with customers to create a custom
program based on the needs of their shoppers.
"We work with the in-store bakery to create a program with products that work for both their bakery
team and consumers," Debbie Littmann Marchok, Eli's
vice-president of marketing, told Andy Nelson, managing editor, InStore magazine, a Sosland Publishing
Company publication. "We are continually introducing
new products and refreshing product selection to meet
the needs of consumers."
Times are changing, and today's outlets, from television to Instagram, are causing consumers' perceptions of desserts to change with them. From the classics to the extreme, modern cake products provide
opportunity for all.

*


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Table of Contents for the Digital Edition of Baking & Snack - August 2018

http://digitalbs.bakingbusiness.com/sosland/bs/2019_05_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_04_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_03_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_02_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_12_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_11_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_10_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_09_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_08_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_07_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_06_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_05_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_04_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_03_01
http://www.nxtbook.com/sosland/bs/2018_02_01
http://www.nxtbook.com/sosland/bs/2017_12_01
http://www.nxtbook.com/sosland/bs/2017_11_01
http://www.nxtbook.com/sosland/bs/2017_10_01
http://www.nxtbook.com/sosland/bs/2017_09_01
http://www.nxtbook.com/sosland/bs/2017_08_01
http://www.nxtbook.com/sosland/bs/2017_07_01
http://www.nxtbook.com/sosland/bs/2017_06_01
http://www.nxtbook.com/sosland/bs/2017_05_01
http://www.nxtbook.com/sosland/bs/2017_04_01
http://www.nxtbook.com/sosland/bs/2017_03_01
http://www.nxtbook.com/sosland/bs/2017_02_01
http://www.nxtbook.com/sosland/bs/2016_12_01
http://www.nxtbook.com/sosland/bs/2016_11_01
http://www.nxtbook.com/sosland/bs/2016_10_01
http://www.nxtbook.com/sosland/bs/2016_09_01
http://www.nxtbook.com/sosland/bs/2016_08_01
http://www.nxtbook.com/sosland/bs/2016_07_01
http://www.nxtbook.com/sosland/bs/2016_06_01
http://www.nxtbook.com/sosland/bs/2016_05_01
http://www.nxtbook.com/sosland/bs/2016_04_01
http://www.nxtbook.com/sosland/bs/2016_03_01
http://www.nxtbook.com/sosland/bs/2016_02_01
http://www.nxtbook.com/sosland/bs/2015_12_01
http://www.nxtbook.com/sosland/bs/2015_11_01
http://www.nxtbook.com/sosland/bs/2015_10_01
http://www.nxtbook.com/sosland/bs/2015_09_01
http://www.nxtbook.com/sosland/bs/2015_08_01
http://www.nxtbook.com/sosland/bs/2015_07_01
http://www.nxtbook.com/sosland/bs/2015_06_01
http://www.nxtbook.com/sosland/bs/2015_05_02
http://www.nxtbook.com/sosland/bs/2015_04_01
http://www.nxtbook.com/sosland/bs/2015_03_01
http://www.nxtbook.com/sosland/bs/2015_02_01
http://www.nxtbook.com/sosland/bs/2014_12_01
http://www.nxtbook.com/sosland/bs/2014_11_01
http://www.nxtbook.com/sosland/bs/2014_10_01
http://www.nxtbook.com/sosland/bs/2014_09_01
http://www.nxtbook.com/sosland/bs/2014_08_01
http://www.nxtbook.com/sosland/bs/2014_07_01
http://www.nxtbook.com/sosland/bs/2014_06_01
http://www.nxtbook.com/sosland/bs/2014_05_01
http://www.nxtbook.com/sosland/bs/2014_04_01
http://www.nxtbook.com/sosland/bs/2014_03_01
http://www.nxtbook.com/sosland/bs/2014_02_01
http://www.nxtbook.com/sosland/bs/2013_12_01
http://www.nxtbook.com/sosland/bs/2013_11_01
http://www.nxtbook.com/sosland/bs/2013_10_01
http://www.nxtbook.com/sosland/bs/2013_09_01
http://www.nxtbook.com/sosland/bs/2013_08_01
http://www.nxtbook.com/sosland/bs/2013_07_01
http://www.nxtbook.com/sosland/bs/2013_06_01
http://www.nxtbook.com/sosland/bs/2013_05_01
http://www.nxtbook.com/sosland/bs/2013_04_01
http://www.nxtbook.com/sosland/bs/2013_03_01
http://www.nxtbook.com/sosland/bs/2013_02_01
http://www.nxtbook.com/sosland/bs/2012_12_01
http://www.nxtbook.com/sosland/bs/2012_11_01
http://www.nxtbook.com/sosland/bs/2012_10_01
http://www.nxtbook.com/sosland/bs/2012_09_01
http://www.nxtbook.com/sosland/bs/2012_08_01
http://www.nxtbook.com/sosland/bs/2012_07_01
http://www.nxtbook.com/sosland/bs/2012_06_01
http://www.nxtbook.com/sosland/bs/2012_05_01
http://www.nxtbook.com/sosland/bs/2012_04_01
http://www.nxtbook.com/sosland/bs/2012_03_01
http://www.nxtbook.com/sosland/bs/2012_02_01
http://www.nxtbook.com/sosland/bs/2011_12_01
http://www.nxtbook.com/sosland/bs/2011_11_01
http://www.nxtbook.com/sosland/bs/2011_10_01
http://www.nxtbook.com/sosland/bs/2011_09_01
http://www.nxtbook.com/sosland/bs/2011_08_01
http://www.nxtbook.com/sosland/bs/2011_07_01
http://www.nxtbook.com/sosland/bs/2011_06_01
http://www.nxtbook.com/sosland/bs/2011_05_01
http://www.nxtbook.com/sosland/bs/2011_04_01
http://www.nxtbook.com/sosland/bs/2011_03_01
http://www.nxtbook.com/sosland/bs/2011_02_01
http://www.nxtbook.com/sosland/bs/2010_12_01
http://www.nxtbook.com/sosland/bs/2010_11_01
http://www.nxtbook.com/sosland/bs/2010_10_01
http://www.nxtbook.com/sosland/bs/2010_09_01
http://www.nxtbook.com/sosland/bs/2010_08_01
http://www.nxtbook.com/sosland/bs/2010_07_01
http://www.nxtbook.com/sosland/bs/2010_06_01
http://www.nxtbook.com/sosland/bs/2010_05_01
http://www.nxtbook.com/sosland/bs/2010_04_01
http://www.nxtbook.com/sosland/bs/2010_03_01
http://www.nxtbook.com/sosland/bs/2010_02_01
http://www.nxtbook.com/sosland/bs/2009_12_01
http://www.nxtbook.com/sosland/bs/2009_11_01
http://www.nxtbook.com/sosland/bs/2009_10_01
http://www.nxtbook.com/sosland/bs/2009_09_01
http://www.nxtbook.com/sosland/bs/2009_08_01
http://www.nxtbook.com/sosland/bs/2009_07_01
http://www.nxtbook.com/sosland/bs/2009_06_01
http://www.nxtbook.com/sosland/bs/2009_05_01
http://www.nxtbook.com/sosland/bs/2009_04_01
http://www.nxtbook.com/sosland/bs/2009_03_01
http://www.nxtbook.com/sosland/bs/2009_02_01
http://www.nxtbook.com/sosland/bs/2008_12_01
http://www.nxtbook.com/sosland/bs/2008_11_01
http://www.nxtbook.com/sosland/bs/2008_10_01
http://www.nxtbook.com/sosland/bs/2008_09_01
http://www.nxtbook.com/sosland/bs/2008_08_01
http://www.nxtbook.com/sosland/bs/2008_07_01
http://www.nxtbook.com/sosland/bs/2008_06_01
http://www.nxtbook.com/sosland/bs/2008_05_01
http://www.nxtbook.com/sosland/bs/2008_04_01
http://www.nxtbook.com/sosland/bs/2008_03_01
http://www.nxtbook.com/sosland/bs/2008_02_01
http://www.nxtbook.com/sosland/bs/2007_12_01
http://www.nxtbook.com/sosland/bs/2007_11_01
http://www.nxtbook.com/sosland/bs/2007_10_01
http://www.nxtbook.com/sosland/bs/2007_09_01
http://www.nxtbook.com/sosland/bs/2007_08_01
http://www.nxtbook.com/sosland/bs/2007_07_01
http://www.nxtbook.com/sosland/bs/2007_06_01
http://www.nxtbook.com/sosland/bs/2007_05_01
http://www.nxtbook.com/sosland/bs/2007_04_01
http://www.nxtbook.com/sosland/bs/2007_02_01
http://www.nxtbook.com/sosland/bs/2006_12_01
http://www.nxtbook.com/sosland/bs/2006_11_01
http://www.nxtbook.com/sosland/bs/2006_10_01
http://www.nxtbook.com/sosland/bs/2006_09_01
http://www.nxtbook.com/sosland/bs/2006_08_01
http://www.nxtbook.com/sosland/bs/2006_07_01
http://www.nxtbook.com/sosland/bs/2006_06_01
http://www.nxtbook.com/sosland/bs/2006_05_01
http://www.nxtbook.com/sosland/bs/2006_04_01
http://www.nxtbook.com/sosland/bs/2006_03_01
http://www.nxtbook.com/sosland/bs/2006_02_01
http://www.nxtbook.com/sosland/bs/2005_12_01
http://www.nxtbook.com/sosland/bs/2005_11_01
http://digitalbs.bakingbusiness.com/sosland/bs/2005_10_01
http://digitalbs.bakingbusiness.com/sosland/bs/2005_09_01
http://digitalbs.bakingbusiness.com/sosland/bs/2005_08_01
http://digitalbs.bakingbusiness.com/sosland/bs/2005_07_01
http://digitalbs.bakingbusiness.com/sosland/bs/2005_06_01
http://digitalbs.bakingbusiness.com/sosland/bs/2005_05_01
http://digitalbs.bakingbusiness.com/sosland/bs/2005_04_01
http://digitalbs.bakingbusiness.com/sosland/bs/2005_03_01
http://digitalbs.bakingbusiness.com/sosland/bs/2005_02_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_12_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_11_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_10_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_09_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_08_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_07_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_06_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_05_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_04_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_03_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_02_01
http://digitalbs.bakingbusiness.com/sosland/bs/2003_12_01
http://digitalbs.bakingbusiness.com/sosland/bs/2003_11_01
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