Baking & Snack - August 2018 - 56
Share of Bakery Cake Sales
vs. Year ago
Ice Cream Cakes
Brownies and Dessert Bars
In-Store Bakery Category
vs. Year ago
56 Baking & Snack August 2018 / www.bakingandsnack.com
"Unique shapes and
sizes along with new
flavor pairings bring
excitement to the
category. Mashups are
the perfect example."
Brill, a CSM Bakery Solutions Co.
its customers with recipe cards full of ideas for creating
cakes that come to life in the bakery case.
What's on the inside
While social media puts a heavy emphasis on appearance, taste remains a huge driver, as well. After all, people want to have their cake and eat it, too. Flavor mashups are nothing new, but many cake producers are taking
them to new heights by combining flavors that use cake
as a new way to recall old experiences. "Flavor fusions
like cookies and crème, s'mores and toffee are growing
because they let the consumer experience a tried-andtrue flavor in a new format," Mr. Docherty said.
Not one for icings or big decorations, cheesecake is a
product that defines inner beauty. Eli's Cheesecake Co.,
Chicago, has tapped into some consumer trends that
might otherwise deter shoppers from the in-store cake
case with products such as Vegan Belgian Chocolate
Cheesecake and gluten-free Double Marshmallow
However, Eli's also offers more in the case than just
cheesecake with decadent items including Chocolate
Lava Cake and Gooey Butter Cake. For all its product
offerings, Eli's works with customers to create a custom
program based on the needs of their shoppers.
"We work with the in-store bakery to create a program with products that work for both their bakery
team and consumers," Debbie Littmann Marchok, Eli's
vice-president of marketing, told Andy Nelson, managing editor, InStore magazine, a Sosland Publishing
Company publication. "We are continually introducing
new products and refreshing product selection to meet
the needs of consumers."
Times are changing, and today's outlets, from television to Instagram, are causing consumers' perceptions of desserts to change with them. From the classics to the extreme, modern cake products provide
opportunity for all.