Baking & Snack - August 2018 - 22

GLOBAL LANDSCAPE

company also produces an array of frozen dough and
baked goods from Wenner Bakery, the Ronkonkoma,
NY-based company it purchased a couple of years ago.
"The French croissant and American products such as
muffins and donuts are all over the world," Mr. Galles
observed.

Old World's the future
Artisan also has emerged as a universal trend, according to Mr. Galles and other global company executives
who exhibited at the recent International Dairy Deli
Bakery Association (IDDBA)'s show in New Orleans.
"The bread of the future is the bread of the past," he
pointed out. "Using a stone oven or mother doughs
for making Old World breads is gaining in popularity
all over the world."
Allison Leibovich, associate brand manager for Los
Angeles-based La Brea Bakery, suggested the widespread popularity of artisan reflects a groundswell
for historically simple, wholesome foods. At IDDBA's
Dairy-Deli-Bake show, the brand returned to basics,
displaying such products as La Brea Bakery classic
baguettes, a savory JalapeƱo Cheddar loaf, a sweet
Pecan Raisin bread and a hearty Asiago, Romano and
Parmesan Three Cheese Semolina variety. These core
legacy items target different eating occasions throughout the day. "People want to see breads that are handtouched and hand-scored," she said. "Breads with flour
dusting and seeding are visually intriguing and draw
people into the bakery."
Maria Carolina Gollo, innovation/global marketing,
for Mexico City-based Grupo Bimbo, suggested that
consumers perceive hand-crafted artisan products as
healthier than commercial ones, even if they're not. "If
you offer them a homemade cake full of sugar, they will
prefer that homemade cake full of sugar to an industrialized cake made with less sugar," she observed.
Speaking at BEMA's annual convention in Cabo San
Lucas, Mexico, Ms. Gollo pointed to Bimbo's Artesano
branded bread, an artisan-style white bread that has
been successful in all 19 countries where it has been
launched. "It's white bread that offers a superior consumption experience with a better texture and a better
flavor," she explained.
Through ARYZTA, its Zurich-headquartered parent
company, the La Brea Bakery brand is exploring exporting its retail line to Latin America. In Asia, specifically in
Taiwan, its line of products can be found not only in finedining establishments or hotel companies where the company has an established business partnership, but there
also is growing interest in retail where American brands
have become embraced. "For us, with La Brea Bakery, it's
about the quality that people expect," Ms. Leibovich said.

22 Baking & Snack August 2018 / www.bakingandsnack.com

Developing opportunities for growth
The latest Flexible Packaging Association's
(FPA) research shows that developing
countries are leading the way in packaging
consumption.
By 2021, overall retail packaging is projected to expand by 23% in Africa, 18% in
Asia, 8% in South America, 8% in Europe
and 4% in North America, according to
FPA's State of the Industry report.
The major drivers include convenience,
on-the-go eating, recloseable snacks and
portion control, noted Alison Keane, FPA's
president. "We are seeing these trends
across the globe, particularly in Asia and
certainly in South America, and to a lesser
extent, in parts of Africa," she said.
Population growth and the expansion
of the middle class in certain developing
countries are fueling their economies and
flexible packaging growth. "We're seeing
growth in snack items like bars for breakfast, and resealability through flexible
packaging is super important from a convenience standpoint and to keep snacks fresh
so that it still tastes good the next time you
eat it," Ms. Keane observed.
A more holistic lifestyle, especially
among millennials, is not just a North
American or European mega-movement.
"Certainly, the emerging markets in China
and India are following the same trends,"
Ms. Keane said.
Another key driver involves buying an
"experience" that packaged foods provide.
She said it's not just purchasing a product
to satiate hunger, but rather, the savoring of
the enjoyment it brings.
"Consumers are not necessarily as brand
loyal as they were in the past or looking
at just a specific product," she explained.
"They're looking at the whole company and
what it is all about. Consumers consider
sustainability of the company and not just
the product."
In Japan, shoppers place a high value on
packaging. "When you walk into a grocery
store, what you see is how the package
visually hits you," Ms. Keane noted.
"In China and Africa," she added "the
product is primary, and the package is
there more to protect it without being
spoiled or damaged."


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Table of Contents for the Digital Edition of Baking & Snack - August 2018

http://digitalbs.bakingbusiness.com/sosland/bs/2019_07_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_06_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_05_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_04_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_03_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_02_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_12_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_11_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_10_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_09_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_08_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_07_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_06_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_05_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_04_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_03_01
http://www.nxtbook.com/sosland/bs/2018_02_01
http://www.nxtbook.com/sosland/bs/2017_12_01
http://www.nxtbook.com/sosland/bs/2017_11_01
http://www.nxtbook.com/sosland/bs/2017_10_01
http://www.nxtbook.com/sosland/bs/2017_09_01
http://www.nxtbook.com/sosland/bs/2017_08_01
http://www.nxtbook.com/sosland/bs/2017_07_01
http://www.nxtbook.com/sosland/bs/2017_06_01
http://www.nxtbook.com/sosland/bs/2017_05_01
http://www.nxtbook.com/sosland/bs/2017_04_01
http://www.nxtbook.com/sosland/bs/2017_03_01
http://www.nxtbook.com/sosland/bs/2017_02_01
http://www.nxtbook.com/sosland/bs/2016_12_01
http://www.nxtbook.com/sosland/bs/2016_11_01
http://www.nxtbook.com/sosland/bs/2016_10_01
http://www.nxtbook.com/sosland/bs/2016_09_01
http://www.nxtbook.com/sosland/bs/2016_08_01
http://www.nxtbook.com/sosland/bs/2016_07_01
http://www.nxtbook.com/sosland/bs/2016_06_01
http://www.nxtbook.com/sosland/bs/2016_05_01
http://www.nxtbook.com/sosland/bs/2016_04_01
http://www.nxtbook.com/sosland/bs/2016_03_01
http://www.nxtbook.com/sosland/bs/2016_02_01
http://www.nxtbook.com/sosland/bs/2015_12_01
http://www.nxtbook.com/sosland/bs/2015_11_01
http://www.nxtbook.com/sosland/bs/2015_10_01
http://www.nxtbook.com/sosland/bs/2015_09_01
http://www.nxtbook.com/sosland/bs/2015_08_01
http://www.nxtbook.com/sosland/bs/2015_07_01
http://www.nxtbook.com/sosland/bs/2015_06_01
http://www.nxtbook.com/sosland/bs/2015_05_02
http://www.nxtbook.com/sosland/bs/2015_04_01
http://www.nxtbook.com/sosland/bs/2015_03_01
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http://www.nxtbook.com/sosland/bs/2014_12_01
http://www.nxtbook.com/sosland/bs/2014_11_01
http://www.nxtbook.com/sosland/bs/2014_10_01
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http://www.nxtbook.com/sosland/bs/2014_07_01
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http://www.nxtbook.com/sosland/bs/2012_11_01
http://www.nxtbook.com/sosland/bs/2012_10_01
http://www.nxtbook.com/sosland/bs/2012_09_01
http://www.nxtbook.com/sosland/bs/2012_08_01
http://www.nxtbook.com/sosland/bs/2012_07_01
http://www.nxtbook.com/sosland/bs/2012_06_01
http://www.nxtbook.com/sosland/bs/2012_05_01
http://www.nxtbook.com/sosland/bs/2012_04_01
http://www.nxtbook.com/sosland/bs/2012_03_01
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http://www.nxtbook.com/sosland/bs/2011_12_01
http://www.nxtbook.com/sosland/bs/2011_11_01
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http://www.nxtbook.com/sosland/bs/2011_09_01
http://www.nxtbook.com/sosland/bs/2011_08_01
http://www.nxtbook.com/sosland/bs/2011_07_01
http://www.nxtbook.com/sosland/bs/2011_06_01
http://www.nxtbook.com/sosland/bs/2011_05_01
http://www.nxtbook.com/sosland/bs/2011_04_01
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http://www.nxtbook.com/sosland/bs/2010_12_01
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http://www.nxtbook.com/sosland/bs/2010_10_01
http://www.nxtbook.com/sosland/bs/2010_09_01
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http://www.nxtbook.com/sosland/bs/2010_07_01
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http://www.nxtbook.com/sosland/bs/2009_12_01
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http://www.nxtbook.com/sosland/bs/2009_10_01
http://www.nxtbook.com/sosland/bs/2009_09_01
http://www.nxtbook.com/sosland/bs/2009_08_01
http://www.nxtbook.com/sosland/bs/2009_07_01
http://www.nxtbook.com/sosland/bs/2009_06_01
http://www.nxtbook.com/sosland/bs/2009_05_01
http://www.nxtbook.com/sosland/bs/2009_04_01
http://www.nxtbook.com/sosland/bs/2009_03_01
http://www.nxtbook.com/sosland/bs/2009_02_01
http://www.nxtbook.com/sosland/bs/2008_12_01
http://www.nxtbook.com/sosland/bs/2008_11_01
http://www.nxtbook.com/sosland/bs/2008_10_01
http://www.nxtbook.com/sosland/bs/2008_09_01
http://www.nxtbook.com/sosland/bs/2008_08_01
http://www.nxtbook.com/sosland/bs/2008_07_01
http://www.nxtbook.com/sosland/bs/2008_06_01
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http://www.nxtbook.com/sosland/bs/2008_04_01
http://www.nxtbook.com/sosland/bs/2008_03_01
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http://www.nxtbook.com/sosland/bs/2007_12_01
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http://www.nxtbook.com/sosland/bs/2007_04_01
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http://www.nxtbook.com/sosland/bs/2006_03_01
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http://www.nxtbook.com/sosland/bs/2005_12_01
http://www.nxtbook.com/sosland/bs/2005_11_01
http://digitalbs.bakingbusiness.com/sosland/bs/2005_10_01
http://digitalbs.bakingbusiness.com/sosland/bs/2005_09_01
http://digitalbs.bakingbusiness.com/sosland/bs/2005_08_01
http://digitalbs.bakingbusiness.com/sosland/bs/2005_07_01
http://digitalbs.bakingbusiness.com/sosland/bs/2005_06_01
http://digitalbs.bakingbusiness.com/sosland/bs/2005_05_01
http://digitalbs.bakingbusiness.com/sosland/bs/2005_04_01
http://digitalbs.bakingbusiness.com/sosland/bs/2005_03_01
http://digitalbs.bakingbusiness.com/sosland/bs/2005_02_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_12_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_11_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_10_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_09_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_08_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_07_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_06_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_05_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_04_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_03_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_02_01
http://digitalbs.bakingbusiness.com/sosland/bs/2003_12_01
http://digitalbs.bakingbusiness.com/sosland/bs/2003_11_01
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