Baking & Snack - August 2018 - 22
company also produces an array of frozen dough and
baked goods from Wenner Bakery, the Ronkonkoma,
NY-based company it purchased a couple of years ago.
"The French croissant and American products such as
muffins and donuts are all over the world," Mr. Galles
Old World's the future
Artisan also has emerged as a universal trend, according to Mr. Galles and other global company executives
who exhibited at the recent International Dairy Deli
Bakery Association (IDDBA)'s show in New Orleans.
"The bread of the future is the bread of the past," he
pointed out. "Using a stone oven or mother doughs
for making Old World breads is gaining in popularity
all over the world."
Allison Leibovich, associate brand manager for Los
Angeles-based La Brea Bakery, suggested the widespread popularity of artisan reflects a groundswell
for historically simple, wholesome foods. At IDDBA's
Dairy-Deli-Bake show, the brand returned to basics,
displaying such products as La Brea Bakery classic
baguettes, a savory Jalapeño Cheddar loaf, a sweet
Pecan Raisin bread and a hearty Asiago, Romano and
Parmesan Three Cheese Semolina variety. These core
legacy items target different eating occasions throughout the day. "People want to see breads that are handtouched and hand-scored," she said. "Breads with flour
dusting and seeding are visually intriguing and draw
people into the bakery."
Maria Carolina Gollo, innovation/global marketing,
for Mexico City-based Grupo Bimbo, suggested that
consumers perceive hand-crafted artisan products as
healthier than commercial ones, even if they're not. "If
you offer them a homemade cake full of sugar, they will
prefer that homemade cake full of sugar to an industrialized cake made with less sugar," she observed.
Speaking at BEMA's annual convention in Cabo San
Lucas, Mexico, Ms. Gollo pointed to Bimbo's Artesano
branded bread, an artisan-style white bread that has
been successful in all 19 countries where it has been
launched. "It's white bread that offers a superior consumption experience with a better texture and a better
flavor," she explained.
Through ARYZTA, its Zurich-headquartered parent
company, the La Brea Bakery brand is exploring exporting its retail line to Latin America. In Asia, specifically in
Taiwan, its line of products can be found not only in finedining establishments or hotel companies where the company has an established business partnership, but there
also is growing interest in retail where American brands
have become embraced. "For us, with La Brea Bakery, it's
about the quality that people expect," Ms. Leibovich said.
22 Baking & Snack August 2018 / www.bakingandsnack.com
Developing opportunities for growth
The latest Flexible Packaging Association's
(FPA) research shows that developing
countries are leading the way in packaging
By 2021, overall retail packaging is projected to expand by 23% in Africa, 18% in
Asia, 8% in South America, 8% in Europe
and 4% in North America, according to
FPA's State of the Industry report.
The major drivers include convenience,
on-the-go eating, recloseable snacks and
portion control, noted Alison Keane, FPA's
president. "We are seeing these trends
across the globe, particularly in Asia and
certainly in South America, and to a lesser
extent, in parts of Africa," she said.
Population growth and the expansion
of the middle class in certain developing
countries are fueling their economies and
flexible packaging growth. "We're seeing
growth in snack items like bars for breakfast, and resealability through flexible
packaging is super important from a convenience standpoint and to keep snacks fresh
so that it still tastes good the next time you
eat it," Ms. Keane observed.
A more holistic lifestyle, especially
among millennials, is not just a North
American or European mega-movement.
"Certainly, the emerging markets in China
and India are following the same trends,"
Ms. Keane said.
Another key driver involves buying an
"experience" that packaged foods provide.
She said it's not just purchasing a product
to satiate hunger, but rather, the savoring of
the enjoyment it brings.
"Consumers are not necessarily as brand
loyal as they were in the past or looking
at just a specific product," she explained.
"They're looking at the whole company and
what it is all about. Consumers consider
sustainability of the company and not just
In Japan, shoppers place a high value on
packaging. "When you walk into a grocery
store, what you see is how the package
visually hits you," Ms. Keane noted.
"In China and Africa," she added "the
product is primary, and the package is
there more to protect it without being
spoiled or damaged."