Baking & Snack - August 2018 - 170
NEW PRODUCT SPOTLIGHT
Even when the party ends, consumers can still indulge
with Alvarado Street Bakery's newest bread.
Sprouted Wheat Hemp
& Hops bread is made
with 100% whole
Alvarado Street Bakery
Established in 1978, Alvarado Street Bakery has been
making clean label breads long before it was the norm.
The Petaluma, CA-based bakery began as a cooperative business dedicated to making "food for people, not
profit" and produced a modest lineup of sprouted whole
grain, organic baked goods for the San Francisco Bay
Area. Today, the bakery maintains its co-op structure
with 83 employees but expanded its portfolio to include
a wide range of breads, bagels and tortillas that can be
found throughout the US and internationally in Japan,
Kuwait, Mexico and more.
Complementing its modern lineup of products,
Alvarado Street recently added Sprouted Wheat Hemp
& Hops bread to its Black Label line of USDA-certified
organic sprouted grain breads. Following in the path
of its Legacy line, Black Label breads are made with
100% whole sprouted wheat and loaded with seed and
grain mixtures, both as inclusions and fully enrobed.
The Sprouted Wheat Hemp & Hops bread leverages the
flavor of hops while delivering the healthy attributes of
A strong consumer interest in novel flavor concepts
spurred the creation of Sprouted Wheat Hemp & Hops,
and the company hopes to reach a younger demographic
with its launch. The bread is specifically targeted at adventurous consumers who tend to eat healthier but also
enjoy cracking open a craft beer. "Bakeries and breweries have always used many of the same ingredients -
grain, yeast, barley and malt - and we took this opportunity to add in one more: finishing hops," said Michael
170 Baking & Snack August 2018 / www.bakingandsnack.com
Girkout, director of marketing and sales, Alvarado
Street. "The hops bring a slight bitterness that is thoroughly unexpected and completely delicious."
In addition, the sprouted wheat provides nutritional
benefits that can aid digestion. "True sprouted wheat
breads are very rare in most markets," Mr. Girkout explained. "While there are a few bakeries using 'sprouted
flour' and calling it sprouted wheat, that's very different
compared to what we do."
During the product development process, the company explored various applications that could give
Sprouted Wheat Hemp & Hops a premium edge.
Initially, the bakery attempted to fully cover the bread
in its signature mix of seeds and grains using an inline
topper but found the method to be unsustainable and
opted to purchase new equipment. By investing in an
enrobing machine, the bakery now efficiently applies
the ingredients to give the bread a look that visually
communicates its decadence.
The product made its debut at the Natural Products
Expo West in March and was also on display at
the International Dairy Deli Bakery Association's annual show in June before it launched nationally in
July. "In all cases, people who tried it, loved it," Mr.
Girkout said, adding that buyers were eager to get it
onto shelves. Sprouted Wheat Hemp & Hops is available at retailers across the US in 24-oz deli-style
loaves and has a suggested retail price of $4.99-$5.99,
depending on the region.
- Anna Wiber