Baking & Snack - August 2018 - 12
The whole world in your own backyard
This year my son got his passport ... and he's already used
it twice before he's even entered the third grade. That's a
far cry from the family vacations I remember!
Every summer, all seven of us would climb into the
family van and road trip from Kansas City to California
to see my grandparents (and every cousin, family friend
and national monument in between). I was 18 the first
time I left the country in 1990 to see the US national
soccer team get hammered by Austria in their first World
Cup contention since 1950.
Today, international travel is more affordable, and
social media and live streaming capabilities make dreams
of seeing the world a reality, even if it's of the virtual sort.
We've been talking for years about people's propensity to
experience the world through food, thanks to things like
the unfiltered guidance of the late Anthony Bourdain. I
saw him speak a few years back at the International
Dairy-Deli-Bakery Association's annual conference,
and he tipped us off to fermentation as a food
trend and that "funk" equates to "flavor."
This year more than ever, we at Baking &
Snack have covered the industry on a global
level. From trends in the Chinese market, to
examples of how Mexico City-based Grupo
Bimbo found strategies for growth amidst a
Latin American recession, the global landscape
has been an overarching theme throughout 2018. In
fact, it's the topic of this issue's Special Report.
It seems like hardly a month goes by that we don't get
invitations to plants or new R&D centers in every conceivable region of the world. Dan Malovany, editorial
Director of Audience Development Michael Barbee
Audience Development Manager
Audience Development Analyst
Audience Development Specialist
Director of Digital Media
Digital Advertising Manager
Advertising Assistant Manager
Design Services Manager
Design Services Assistant Manager Ryan Alcantara
Senior Design Consultant
Promotions Media Designer
12 Baking & Snack August 2018 / www.bakingandsnack.com
director, has visited European plants in France and, most
recently, Spain, where he toured the behemoth Dulcesol
plant in the country's Valencia region.
With iba upon us in Munich and plans already underway
for the International Baking Industry Exposition (IBIE), to
be held Sept. 7-11, 2019 in Las Vegas, we have a sharp focus on worldwide baking. In fact, some American Bakers
Association (ABA) member companies will be sending
representatives to iba in an ambassador-type role in preparation for the "international" side of IBIE (which ABA coowns with BEMA and the Retail Bakers of America).
"A lot of bakers go to iba to look at equipment from US
and European suppliers, and that gives them an opportunity to have conversations, particularly with European
suppliers, who are coming to IBIE the following year
when these bakers are ready to make a decision and a
purchase," Robb MacKie, ABA president and CEO, told
Mr. Malovany in the Special Report.
While many American suppliers will have a presence
in iba's US Pavilion, even more will be located throughout
the show's 12 exhibit halls. These varied locations are also
a telling sign of how small the world has become; many
exhibitors who once called the US Pavilion home have
since completed international mergers and acquisitions
to serve the industry on an international level and from
practically any point on the globe.
On my California vacations, Walt Disney would tell
me, "It's a small world, after all." I wonder if he could have
predicted, generations later, just how right he'd be.
- Joanie Spencer, editor
Digital Media Associate Editor
Chairman and CEO
Charles S. Sosland
L. Joshua Sosland
Chief Financial and
Director of Operations
4801 Main St., Suite 650, Kansas City, MO 64112
Phone: (816) 756-1000; Fax: (816) 756-0494
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