Baking & Snack - July 2018 - 34


iba 2018: International Booth Previews
The US pavilion represents a fraction of the exhibitors at the show. With more than 1,000 exhibitors and even more attendees,
there is always more to see. Here is a look at some booths outside of the US pavilion and what they will be showcasing.

Ashworth Bros., Inc. | Hall A1 Booth No. 27
More than 50 years ago, Ashworth Bros. invented the first spiral
conveyor and today remains the world's largest manufacturer of
conveyor belting for the
food processing industry.
The company brings its
sense of history and innovation to this year's iba.
At its booth, Ashworth
will feature the latest
PosiDrive Spiral System,
which incorporates a unique cage design with cage bars that
engage the inside belt edge, making it an ideal solution for
challenging applications such as high tension, heavy loads,
greasy products and product movement. The single speed
control simplifies system operation and allows for the finetuning product dwell time. The system is a possible retrofit
solution for existing spirals.

bining the mixing and kneading process. The double-shaft extruder was designed for producing consistent doughs for laminated
products like puff pastry sheets, as well as for flat or shaped products. Various configuration options allow a rapid, recipe-based adjustment to the desired dough specifications.

Bühler and Haas Group | Hall A6 Booth No. 361/371
The close alliance between the Haas Group and Bühler - and
their combined expertise covering comprehensive systems for the
bakery industry - will be on full display at iba. Haas and Bühler
will be demonstrating for the first time how they're shaping the
new world of baked goods together.
The partners will be using chocolate-coated cookies to showcase
the entire joint process chain, for which some of the central equipment will be on display. The process presentation and exhibits will
be supplemented by the "Inno Lab," where food technologists and
chocolatiers will be creating various sweet and savory treats to try,
as well as meeting customers with ideas for new products.
Bühler is also showcasing its ContiMix dough extruder, com-

34 Baking & Snack July 2018 /

Fritsch | Hall A2 Booth No. 111
Fritsch will be showcasing innovations and developments relevant to all its customer groups, including handicraft bakers and
industrial producers to companies looking for system integrations. The company will also introduce its portfolio of Intelligent
Services, a development meant to further help its customers increase the availability of their lines and facilitate communication
with Fritsch customer service.
The iba booth concept represents the company's philosophy
that passion for dough and technology is what drives the Fritsch
mission. Attendees should look for the Fritsch & Friends event,
an evening to celebrate partnerships and the success they've all
achieved together.
Several innovations will be launched with the focus on presenting notable progress in Fritsch SoftProcessing Technology. One
of the highlights will be the new Soft Dough Sheeter (SDS), specifically designed for the handling of very soft doughs. The SDS
was designed to create consistent dough compression and gentle
dough handling. It works for doughs with a hydration rate up to
90% and creates a soft dough sheet with weight accuracy. The system produces Mediterranean and artisan breads and rolls, along
with other popular products.

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