Baking & Snack - July 2018 - 118
When putting together
variety packs, quality
becomes more important
than ever because there
are so many moving parts
to keep track of.
ence, according to Mr. Gunnell. One big preference was
that, in the cupboard or pantry, a bagged variety pack
got smaller as the products were consumed, as opposed
to boxes that stayed the same size. Because of this,
the empty box wasn't left sitting on the shelf at home.
Consumers also could carry the bag to their car easier
than a box. In fact, one snack producer received the
most praise from moms who said the bag was easier to
carry from the store to the car with kids in tow.
"The big lesson is to ask consumers what they're looking for," Mr. Gunnell suggested. "You might be surprised
what they tell you."
The changing face of retail also has the potential to
affect how bakers and snack makers view variety packs.
For example, boxes are great options for e-commerce
such as Amazon and direct purchases from producers'
own websites because it's easier to consolidate and ship.
"You could certainly put a big bag in a box, tape it up
and ship it, but I think the boxes themselves are easier
to handle and probably more conducive to e-commerce
than the retail store," Mr. Almond said.
When it comes to the combinations of products that
can go into variety packs, the possibilities are seemingly endless, especially when consumer preferences
can change on a dime. To keep up with their shifting
tastes and give them plenty of options, bakers and
snack producers just need to make the right choices for
what works best in their operations, space, budgets and
case and tray packing
vision guided robotics
turnkey packaging systems
118 Baking & Snack July 2018 / www.bakingandsnack.com