Baking & Snack - June 2018 - 21
Successful companies intentionally create a culture that
perpetuates a platform for prosperity in the long haul.
by Charlotte Atchley
Culture can seem like an amorphous thing. It's seen in
values, aspirations and taboos. However, culture can be
difficult to pin down and define because it is so pervasive. This makes it easy to ignore, but don't. Regardless
of whether a company is intentional about its culture,
one will form. Whatever crops up will inform employees' decisions and actions.
"If you want the company to reflect the beliefs or values of ownership then you have to cultivate the culture
accordingly," said Josh Skow, CEO, Canyon Bakehouse,
Johnstown, CO. "You can't just let it be. You have to put
your stamp on it."
Managers operating under misguided corporate values may make decisions that a company's leadership
wouldn't have made. New hires may not be a good fit.
Employee retention may not be at ideal levels. For fami-
ly-owned companies, these mistakes can have reverberating repercussions. Their names can become tarnished,
or the company might not survive should a founder decide to leave.
Culture will tell employees what they should value,
and if they are in leadership positions, it will guide them
in decision-making. If it doesn't support and reflect the
company's goals or the identity leadership wants to perpetuate, that can lead to some problems. Culture keeps
everyone on the same page.
For The Bakery Cos.,
influences every aspect
of the business including
training and education.
Developing and implementing a company culture takes
time, intention and leadership buy-in, but the payoffs
are important to the success of any bakery.
For a nationwide bakery like Flowers Foods,
www.bakingandsnack.com / June 2018 Baking & Snack 21