Baking & Snack - June 2018 - 129
company's vast portfolio of baking and snack ingredients.
The agendas of sessions vary by customer from educational with market and consumer trends; to innovation
sessions with an outcome of creating solid paper concepts.
For engagements culminating in the creation of paper concepts, Mr. Schmitz and the rest of the application
team can ramp up the paper concepts into physical concepts in Kerry's bakery lab. Afterward, Kerry can conduct follow-up sensory and consumer research to determine which concepts are most viable and will work best
with customers' brands.
"Everything is meant to be hands-on," said Jessica
Vogel, senior marketing manager, meals. "The sky's the
limit. Let's take these ideas as far as we can and then find
out what we can do, if not now, maybe a few years out."
In the end, the key is to go beyond new product innovation to make a splash in the market. "Discovery is
all about shedding what you think you know about your
consumers and finding out what's actually driving their
thoughts and perceptions," Ms. Vogel said.
- Dan Malovany
www.bakingandsnack.com / June 2018 Baking & Snack 129