Baking & Snack - May 2018 - 54


Consumers looking to avoid
carbohydrates might be
attracted to alternative
forms of buns.
Ozery Bakery

pany sees a big spike in sales of hot dog and hamburger
buns this time of year. "We prepare by making sure our
bakery teams are ready to ramp up bun production and
by working closely with our retail customers and independent distributor partners to ensure consumer demand is being met," Mr. Bradshaw said.

He said Flowers Foods uses a multilevel marketing
approach to promote the company's brands online and
through traditional advertising, in addition to promotional tie ins, in-store displays and more. For example,
Wonder Bread's "Camo for the Cause" campaign began
in April, and each bag of Wonder Classic hamburger and
hot dog buns feature camouflage packaging in patriotic
support of US military.
In addition, Cobblestone Bread Co., another Flowers
Foods brand, teamed up with Nathan's Famous,
Westbury, NY, to launch restaurant-style hot dog buns
with no high fructose corn syrup or artificial flavors,
colors, or preservatives. "While our retail partners are
always looking to grow the bread aisle, the Nathan's
Famous Hot Dog bun encourages sales in not only the
bread aisle but also the meat department for Nathan's
Famous Franks," said Sherry Harper, Cobblestone Bread
Co. brand manager, Flowers Foods.
Matt Lally, associate director of Nielsen's Fresh Practice,
said sales growth has been challenging in recent years for
buns as consumers look to kick carbohydrates. "There's
no doubt that carb-conscious consumers are taking note
of what they purchase, with products claiming low carb
experiencing 5% dollar growth in 2017," he said. To bring
people back to buns, one option is leveraging the natural
connections of products in merchandising and retail layout. "They should merchandise or promote in one spot all
of the ingredients for a summer barbeque with buns, condiments, chips, beverages and the meat," Mr. Lally advised.
While critical to annual sales, bun season comes and
goes, and bakers must be able to maintain sales year-round.



AMF Bakery Systems introduces a complete line of Sigma Arm Mixers for the mixing
of cookies, crackers, buttermilk biscuits, pie doughs and a variety of other specialty
snacks. The sanitary frame design provides easy access maintenance combined with
an innovative direct tilt system for improved safety and more efficient maintenance.

Your bakery is our world.

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54 Baking & Snack May 2018 /

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