Baking & Snack - May 2018 - 45
ucation to learn about human resources, and now she's
the HR manager."
To help communicate Miller Baking Co.'s core values
and improve employee satisfaction, Mr. Miller implemented quarterly town hall meetings, which differ from
the 5-minute shift meetings, that provide employees the
broader scope of how the company is doing and where
Quarterly town halls serve as an opportunity not
only for employees to hear from the company leadership but also for them to hear from employees. "It's not
just communicating top-down, but it's also bottom-up,"
Mr. Miller said. "We have some great leaders who let
us know when problems arise. There is always going
to be drama that needs to be fixed, and we really want
to have open communication when things need to be
Since implementing these quarterly town halls, Mr.
Miller has seen a vast improvement in employee satisfaction and even employee turnover. Having a satisfied
crew behind the business has helped support the finan-
cial success the company has seen. "Revenue growth is
great, but if you're not growing your organization, that
revenue growth is going to come to a screeching halt,"
he said. "If you don't have the things that go behind it, it
may be a quick rise, but that fall can happen just as fast."
Moving into the future
With a management team to help him carry the load and
a crew that could support Miller Baking Co.'s revenue
growth, Mr. Miller took the next step: an emotional decision to end the fresh route business his father started.
"The decision to end it was purely economical,"
he said. "Ninety percent of our revenue had become
Pretzilla, and we needed additional capacity."
Until the end of 2017, Miller Baking Co. was operating two very different business models: Pretzilla's national wholesale distribution and the fresh route DSD business. The 5th Street facility was still producing 175 SKUs
while Pretzilla was baking on Steven Road. Operating
two different business models and managing Pretzilla's
growth became too cumbersome, Mr. Miller recalled.
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