Baking & Snack - May 2018 - 131

At the center, bakers can take advantage of AAK's
Innovation Day. This is a day set aside for AAK's customers to visit the center and have an ideation session
with the company's team on a specific topic. Before the
actual day, AAK and the customer decide on the topic to
explore, and the company prepares technical presentations. An ideation session may include sales, customer
innovation specialists and marketing from AAK and the
customer's team. There can even be a hands-on component with all the center's capabilities.
"AAK Innovation Day is part of our co-development support for our major customers," Mr. Becker
explained. "We use this day to prove our innovation
commitment, to support our customer partners and
generate new business opportunities."
The Louisville innovation center is another feather
in AAK's innovation cap. With its current state-ofthe-art facilities and another to come, AAK demonstrates its commitment to supporting customer innovation and new product development.
- Charlotte Atchley

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