Baking & Snack - April 2018 - 16

General Mills invests in
organic acreage transition
General Mills, Inc., Minneapolis, has signed a sourcing agreement
with Pierre, SD-based Gunsmoke Farms, paving the way for the
companies to convert 34,000 acres of conventional farmland to
certified organic acreage by 2020.
As part of the agreement, Gunsmoke Farms will grow certified
organic wheat and other organic rotational crops on its farm near
Pierre, and General Mills will use the wheat to make Annie's products.
"Investing in such a big acreage transition is a first of its kind
for General Mills and is another step in growing our organic supply chain," said John Church, chief supply chain officer at General
Mills. "We continue to seek ways to partner with land owners to
make organic ingredients more accessible for existing and innovative new foods that our consumers have grown to expect."
General Mills is the third largest US producer of natural and organic foods through its Cascadian Farm, Muir Glen, Liberte and
Annie's brands. The company expects its natural and organic portfolio in North America to reach $1.5 billion in net sales by 2020.
Over the past decade, the company has worked to increase the
organic acreage from which it sources ingredients by 160%, making the company one of the top five organic ingredient purchasers
in the North American packaged food sector.

Walmart expanding online
delivery program
Walmart, Bentonville, AR, plans to expand its online grocery delivery program to 100 markets in the US by the end of the year.
The service is currently available in six US metro markets. The
program includes same-day delivery. Consumers will be charged
a $9.95 fee, and orders must be no less than $30.
"We're saving customers time by leveraging new technology
and connecting all the parts of our business into a single seamless shopping experience: great stores, easy pick-up, fast delivery,
and apps and websites that are simple to use," said Greg Foran,
Walmart president and CEO of Walmart.
Walmart's announcement comes a month after Amazon,
Seattle, and Whole Foods Market, Austin, TX, announced the
trial of a two-hour delivery service to Amazon Prime members
who live in Austin, Cincinnati, Dallas and Virginia Beach, VA.
-Keith Nunes, Food Business News

7-Eleven launches line of
Hispanic bakery items
Campbell Soup targets
wheat as priority ingredient
Campbell Soup Co., Camden, NJ, identified two commitments of
interest as part of its 2018 corporate responsibility report issued.
First, Campbell plans to enroll 70,000 US acres of wheat in a
fertilizer optimization plan by the end of 2020. "With Goldfish
crackers, Milano cookies and many other baked goods in our
portfolio, Campbell has identified wheat as a priority ingredient
to source more sustainably," the company said in a press release.
Globally, Campbell just launched an initiative to source 50%
(by volume) of plant-based priority ingredients from suppliers
engaged in an approved sustainable agriculture program by fiscal
2025, as compared with fiscal 2017. The company aims to make
fertilizer efficiency and soil health "the norm" in grain production.

16 Baking & Snack April 2018 /

After months of testing in Mexico and Texas, 7-Eleven, Inc.,
Irving, TX, is nationally expanding its Hispanic packaged bakery
items under the 7-Select brand.
The new Mexican sweet bread options come in three varieties:
Panquecitos sweet vanilla mini loaf cakes, Roles de Canela cinnamon rolls with raisins, and Panque con Nuez sliced pound cake
with chopped pecans.
"Hispanics make up a significant and important part of
7-Eleven's clientele," said Jack Stout, senior vice-president of private brands at 7-Eleven. "More than half live in the three states
where 7-Eleven has a very strong and growing store presence -
California, Florida and Texas."
The new items were tested in Mexico for flavor, texture, aroma
and appearance. The company introduced the sweet bread products in December by offering them in about 640 stores in Texas.
-Rebekah Schouten, Food Business News

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