Baking & Snack - June 2005 - 8

EDITORIAL

Baking&Snack
EDITORIAL STAFF
Executive Editor
Laurie Gorton
lgorton@sosland.com
Editor

The Next Generation

he baking industry's foundation is sturdy and broad, built and maintained by professionals who have graced the industry with their vast knowledge and experiences
throughout the years. With such a strong foundation, it is important to continue to
maintain and renovate the industry as it faces challenges and continues to evolve.
The key to this renewal is replenishing our resources by supporting younger-generation
baking professionals, passing on knowledge and confidence and allowing them to start
building their experiences and putting their mark on the industry. The future of the baking
industry depends on the caliber of its up-and-coming leaders.
Each year, Baking & Snack recognizes the importance of young professionals in the
industry by naming a Rising Star. This award honors a leader, usually under 40, who
brings exuberance, innovation and motivation to his or her facility. These individuals are
invested in the current and future success of the company as well as the industry. Past winners have been on the fast-track to leadership within their organizations. They have made
contributions to their companies as well as the industry, and they have been committed
to the baking industry as a career. All have continued down successful paths. Past Rising
Stars include Rowdy Brixey, Interstate Bakeries Corp.; Rich Berger, Sara Lee Bakery Group;
Sandy Whann, Leidenheimer Baking Co.; Kristi Kay, Mom's Bakery; John Phillips, Schwebel
Baking Co.; and Kevin McDonough, Country Home Bakers, Inc.
This year's recipient certainly lives up to these high standards. Todd Bruinsma, product
manager at Pacific Northwest Bakery, Sumner, WA, brings intelligence, common sense,
generosity and energy to the workplace every day. His duties cover the full spectrum from
raw materials to finished product. Mr. Bruinsma has also been involved with the American
Society of Baking. Read more about Baking & Snack's 2005 Rising Star on Page 28.
It is important to identify these up-and-coming professionals early, seek them out and lend your advice. Use your
experience to help further their careers. Become a mentor. All
of our past Rising Stars have credited their successes to strong
support from a mentor, be it a family member, a director or
an experienced colleague. Encourage participation and exposure in industry societies, events and conferences. Support
continuing education opportunities. Foster innovation and
advancement. The future of the industry depends on it!
- Holly Bradley, Managing Editor
hbradley@sosland.com

Steve Berne
sberne@sosland.com

Managing Editor

Holly Bradley
hbradley@sosland.com

Assistant Editor

Jessi Withrow
jwithrow@sosland.com

Contributing Editor

Dr. Clyde E. Stauffer

Contributing Editor

Richard F. Stier

Contributing Editor

Donna Berry

Contributing Editor

Hallie Forcinio

Contributing Editor

Rebeca López-García

DESIGN STAFF
Design Services Manager

Sadowna McClun

Designer

Valerie Ristau

Manager of Advertising Design
Classified Ad Layout

Becky White

Christina Sullivan

PUBLISHING STAFF
Chairman
Charles S. Sosland
Vice-chairman
L. Joshua Sosland
President
Mark Sabo
Publishing Director
G. Michael Gude
Publisher
Paul Lattan
Vice-President,
Chief Financial Officer
Melanie Hepperly
Director of Production
Vance Spearman
Director of Circulation
Gwendolyn Cogshell
Marjorie Troxel Hellmer
Director of Research
Advertising Manager
Nora Wages
Ad Materials Coordinator
Debbie Maniez
Digital Systems Analyst
Marj Potts
Circulation Manager
Sheryl Morrow
Marketing Communications
Coordinator/ Reprint Manager
Carrie Land

Editorial and Midwest Sales Office
4800 Main St., Suite 100, Kansas City, MO 64112
Phone: (816) 756-1000; Fax: (816) 756-0494
E-mail: bakesnack@sosland.com
Internet: http://www.bakingbusiness.com

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BAKING & SNACK is distributed free-of-charge to
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baking and snack food industries. SUBSCRIPTIONS: To
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10 / BAKING & SNACK / June 2005

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Baking & Snack - June 2005

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