Baking & Snack - June 2005 - 20

NEWS FRONT
Panera expands in California
Panera Bread Co., Richmond Heights, MO,
signed an agreement with R.&S. Bread
Group of California to develop a total of
18 Panera Bread bakery-cafes
in San Bernardino and Riverside counties by 2010. The first
bakery-cafe in the area is due to
open in August 2005.
R.&S. Bread is led by Steven
J. Fricker, who has vast experience operating highly successful
restaurant franchises in the California market, according to Mike Kupstas,
senior vice-president and chief franchise
officer of Panera Bread.
"Steve Fricker will bring a wealth of knowledge and insight to Panera Bread," Mr. Kupstas
said. "We believe that Mr. Fricker's commit-

ment to operational excellence will help him
to establish Panera Bread as a leader during
its expansion in the state of California."
Mr. Fricker has worked in the
restaurant industry for more
than 25 years, holding prominent
positions with Jack in the Box
and Outback Steakhouse. Most
recently, he served as executive
vice-president and c.f.o. for all
of the Outback Steakhouse franchises in California.
"I am thrilled to be a part of Panera Bread's
expansion into this exciting market," Mr.
Fricker said. "I am confident that the people
of California will quickly recognize our great
tasting food, welcoming environment and
tradition of handcrafted, artisan breads."

Traditional Baking expands facilities
Traditional Baking, Inc., Bloomington,
CA, recently completed an 18,000-sq-ft
expansion of its facilities. The plant -
now a total of 60,000 sq ft - is equipped
with up-to-date cookie baking technologies and a new retail cookie outlet. The
producer of wirecut, deposit and rotary
cookies increased its 24-hour production
capacity to 90,000 lb, or 3.3 million cook-

ies per day. The company operates three
180-ft tunnel ovens with 750-ft cooling
conveyors and three high-speed horizontal wrappers. Packaging operations now
include vertical bagging capabilities and
an automated weigh system that ensures
precise package weights. Shipping operations were also expanded to expedite
delivery of products.

Tate & Lyle to market
egg alternative
Tate & Lyle PLC owns the rights in North
America to manufacture, distribute and
market Alleggra, a soy-based alternative to
liquid and powdered eggs, through a recently announced licensing agreement.
As a formulated egg product supplied
as a dry mix, Alleggra has a higher protein content, 24% less total fat, 75% less
saturated fat and 19% fewer calories than
a conventional hen's egg. Alleggra contains

sufficient soy protein to allow for product
claims approved by the US Food and Drug
Administration for soy protein and the risk
of coronary heart disease.
Tate & Lyle PLC and Unilever Ventures,
both based in London, provided funding to
establish Alleggra Foods Ltd. in 2004. The
two companies continue to back Alleggra
Foods Ltd.
The ingredient Alleggra was launched
in the United Kingdom in October 2004.
The newly signed marketing agreement
gives Tate & Lyle the rights to manufacture, distribute and market Alleggra
in North America, including the United
States, Canada and Mexico.

Need reliable market data and analysis on the international bakery & snack industry?
Euromonitor can help you grow your business through actionable international market intelligence
Since 1972, Euromonitor International has helped the world's leading consumer product companies and their suppliers make informed strategic
decisions by delivering reliable market insight. Leveraging its global network of over 600 analysts, Euromonitor offers a unique and complete
solution for your international strategic and marketing planning.

*
*
*
*

Market sizes (value, volume, retail, foodservice), 1998-2004
Forecasts (value, volume, retail, foodservice) to 2009
Company and brand shares
Competitive environment analysis

*
*
*
*

All relevant distribution channels
Health and wellness trends
Private label trends
New product development

Bakery products
Baked goods
Bread
Packaged/industrial bread
Unpackaged/artisanal bread
Pastries
Cakes
Packaged/industrial cakes
Unpackaged/artisanal cakes

Biscuits
Sweet biscuits
Plain biscuits
Cookies
Chocolate coated biscuits
Sandwich biscuits
Filled biscuits
Savoury biscuits and crackers
Bread substitutes

Breakfast cereals
RTE cereals
Family breakfast cereals
Flakes
Muesli
Other RTE cereals
Children's breakfast cereals
Hot cereals

For a FREE ONLINE DEMO Call 1-312-922-1115!

For more information, see Page 117

22 / BAKING & SNACK / June 2005

Data and analysis for more
than 50 countries in 7 regions
- Latin America
- North America
- Asia Pacific
- Australasia
- Africa & Middle East
- Western Europe
- Eastern Europe
www.euromonitor.com/bakeryproducts

E U R O M O N I T O R
I N T E R N A T I OO NN AA LL
making sense of
making
of global markets

http://www.euromonitor.com/bakeryproducts

Baking & Snack - June 2005

Table of Contents for the Digital Edition of Baking & Snack - June 2005