Baking & Snack - April 2005 - 32

NEWS MAKERS

As

Bama
Big
As

Adding a Malcolm Baldrige
National Quality Award to its resume,
The Bama Companies continues to set the pace.

BY JESSI WITHROW
hings at The Bama Companies, Tulsa, OK, have
been pretty good lately. Since 1999, Bama's sales
have increased 47%, and its total revenue has
grown from $120 million to more than $200 million. Since 2001, employees at Bama have received an average of $5,000 per year in pay rewards, and the company
has not raised prices for its hand-held pies and biscuits
since 1996. But, perhaps this past year at Bama has been
the sweetest - the company was one of four recipients of

T

the 2004 Malcolm Baldrige National Quality Award.
Winning that award is not easy. Named after the 26th
Secretary of Commerce, the award was established by
Congress in 1987 to enhance the competitiveness of US
businesses. The 2004 winners of the nation's only presidential award for quality and organizational performance
excellence were selected from among 60 applicants. Each
winner was evaluated rigorously by an independent
board of examiners in the areas of leadership; strategic
planning; customer and market focus; measurement,
analysis and knowledge management; human resource
focus; process management; and results. The evaluation
process included nearly 1,000 hours of review and onsite
visits by teams of examiners. Nothing would slip by.
For this company with humble beginnings, there was
nothing to hide. Bama began as the Bama Pie Co. in the
kitchen of its founder, Cornilla Alabama (Bama) Marshall
in 1927. Since the 1960s, Bama has been an innovator of
wholesome bakery products that, the company said, cater
to the needs of the biggest and best-known restaurant
chains on the planet. Today, the family-owned company
is headquartered in Tulsa, OK, and manufactures frozen,
ready-to-use food products for the quick-service and
casual dining restaurant markets and for family dining
chains. Bama's three main products are hand-held pies,
biscuits and pizza crusts.
To win a Malcolm Baldrige National Quality Award,
Bama needed something special. And that something
special can be found in all areas of the company, from the
customers to the c.e.o.
HAPPY EMPLOYEES, SUCCESSFUL COMPANY. With
an annual revenue of more than $200 million, Bama currently staffs just over 1,000 employees. Each employee is
on board with what Bama calls its ambition - to be its
customers' first choice and to be everyone's supplier of
choice. In fact, overall employee satisfaction is one reason
ᮤ Bama workers hand-pack hand-held pies.
THE BAMA COMPANIES

34 / BAKING & SNACK / April 2005



Baking & Snack - April 2005

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